all-in-one privacy solution":["Proton Unlimited tam kapsamlı bir gizlilik çözümüdür"],"Black Friday":["Muhteşem Cuma"],"No ads. Privacy by default.":["Reklamsız. Privacy by default."],"People before profits":["İnsanlar paradan önce gelir"],"Security through transparency":["Şeffaflık ile güvenlik"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["En iyi Proton Mail ${ BLACK_FRIDAY } fırsatları"],"The world’s only community- supported email service":["Dünyanın tek topluluk tarafından desteklenen e-posta hizmeti"]},"specialoffer:limited":{"${ hours } hour":["${ hours } saat","${ hours } saat"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft } - ${ minutesLeft } - ${ secondsLeft } kaldı"],"${ minutes } minute":["${ minutes } dakika","${ minutes } dakika"],"${ seconds } second":["${ seconds } saniye","${ seconds } saniye"],"Limited time offer":["Sınırlı süreli teklif"]},"specialoffer:listitem":{"Create multiple addresses":["Birden adres oluşturun"],"Hide-my-email aliases":["Hide-my-email takma adları (e-posta adresi)"],"Quickly unsubscribe from newsletters":["Bülten aboneliğinden hızlı ayrılma"],"Use your own domain name":["Kendi etki alanınızı kullanın"]},"specialoffer:logos":{"As featured in":["Belirtildiği gibi"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Gizliliğinizi koruyan bir şifreli e-posta edinin"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Muhteşem Cuma İndirimleri - %40'a varan indirimler"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Bu Muhteşem Cuma'da Proton Mail aboneliklerinde %40'a varan indirimlerden faydalanın. Uçtan uca şifrelenmiş e-posta tarifelerimiz için muhteşem fırsatlardan yararlanın."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Muhteşem Cuma İndirimleri - Güvenli e-postada %40'a varan indirimler"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*ilk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"30-day money-back guarantee":["30 günlük para iade garantisi"],"Billed at ${ TOTAL_SUM } for the first 2 years":["İlk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"Billed at ${ TOTAL_SUM } for the first year":["İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"You save ${ SAVE_SUM }":["${ SAVE_SUM } tasarruf ediyorsunuz"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["ProtonMail'imi seviyorum"],"My favorite email service":["En sevdiğim e-posta hizmeti"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Hepimizi bu karışık internet evreninde güvende tuttuğun için teşekkürler Proton."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ödediğinizin karşılığını alırsınız. Big Tech şirketleri söz konusu olduğunda, hiçbir şey ödememiyorsanız sizi kullanırlar. Gmail kullanmayı bıraktım ve @ProtonMail hizmetine geçtim"]},"specialoffer:time":{"Days":["Gün"],"Hours":["Saat"],"Min":["Dakika"]},"specialoffer:title":{"And much more":["Ve daha fazlası"],"Safe from trackers":["İzleyicilerdengüvende olun"],"Stay organized":["Düzenli kalın"],"Black Friday email deals":["Muhteşem Cuma e-posta fırsatları"],"Don’t just take our word for it":["Sırf bizden duymuş olmayın"],"Make your inbox yours":["Gelen kutunuzu kendinize ait kılın"],"Our story":["Öykümüz"],"Transfer your data from Google in one click":["Google'dan bilgilerinizi tek tıkla aktarın"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, 10 aygıta kadar bağlantı, dünya çapındaki yayın hizmetlerine erişim, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Takviminizi bir bağlantı aracılığıyla ailenizle, arkadaşlarınızla veya iş arkadaşlarınızla paylaşın ve başka takvimleri görüntüleyin."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["1 özel e-posta etki alanı, 10 e-posta adresi, 10 hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["3 özel e-posta etki alanı, 15 e-posta adresi, sınırsız hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["25'ye kadar takvim yönetin, mobil uygulamalar, uçtan uca şifreleme ile koruma, Google'dan tek tıkla aktarma ve daha fazlası."]},"Status banner":{"Learn more":["Ayrıntılı bilgi alın"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Şu anda ${ issues[0] } hizmeti ile ilgili sorun yaşamaktayız, bilginize."],"We are experiencing issues with one or more services at the moment.":["Şu anda bir veya daha fazla hizmet ile ilgili sorun yaşamaktayız."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Şu anda Proton VPN hizmetiyle ilgili sorunlar yaşıyoruz"],"Learn more":["Ayrıntılı bilgi alın"]},"steps":{"Step":["Adım"]},"suggestions":{"Suggestions":["Öneriler"]},"Support":{"Sub category":["Alt kategori","Alt kategori"]},"Support article":{"${ readingTime } min":["${ readingTime } dakikalık","${ readingTime } dakikalık"],"Category":["Kategori","Kategori"],"Didn’t find what you were looking for?":["Aradığınızı bulamadınız mı?"],"General contact":["Genel iletişim"],"Get help":["Yardım alın"],"Legal contact":["Hukuki iletişim"],"Media contact":["Medya iletişimi"],"Partnerships contact":["Ortaklık iletişimi"],"Reading":["Okuma süresi"]},"Support Form Platform option":{"VPN for Android TV":["Android TV için VPN"],"VPN for Apple TV":["VPN Apple TV uygulaması"],"VPN for Chromebook":["Chromebook için VPN"]},"Support troubleshooting":{"App version":["Uygulama sürümü"],"Browser":["Tarayıcı"],"Check if this helps":["Yardımcı olabilecek bu cevaba bir göz atın"],"Choose a product":["Bir ürün seçin"],"Did this solve your issue?":["Bu, sorununuzu çözdü mü?"],"Faster assistance is just a few clicks away":["Daha hızlı yardım birkaç tık uzağınızda"],"How can we help?":["Nasıl yardımcı olabiliriz?"],"No, contact support":["Hayır, destekle iletişime geçin"],"Please fill out one field after another":["Lütfen alanları tek tek sırayla doldurun"],"Please make your selections":["Lütfen seçimlerinizi yapın"],"Proton account":["Proton hesabı"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Geri bildiriminiz için teşekkürler"],"What can we help with?":["Ne konuda yardımcı olabiliriz?"],"Yes":["Evet"]},"support_modal_search_query":{"Search query":["Sorgu ara"]},"support_search_button":{"Search":["Ara"]},"support_search_i_am_looking_for":{"I'm looking for":["Şunu arıyorum: -"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Daha hızlı bir çözüm için, lütfen sorunu Bridge uygulamasının Yardım > Bir sorun bildir kısmından bildiririn."],"Information":["Bilgi"]},"SupportForm:option":{"Account Security":["Hesap Güvenliği"],"Contacts":["Kişiler"],"Custom email domain":["Özel e-posta etki alanı"],"Email delivery and Spam":["E-posta iletimi ve istenmeyen e-postalar"],"Encryption":["Şifreleme"],"Login and password":["Oturum ve şifre"],"Merge aliases and accounts":["Takma adları (e-posta adresi) ve hesapları birleştir"],"Migrate to Proton":["Proton üzerine aktarım"],"Notifications":["Bildirimler"],"Other":["Diğer"],"Plans and billing":["Tarifeler ve faturalandırma"],"Proton for Business":["Proton for Business"],"Sign up":["Hesap açma"],"Storage":["Depolama"],"Users, addresses, and identities":["Kullanıcılar, adresler ve kimlikler"]},"SupportForm:optionIntro":{"Select a topic":["Bir konu seç"]},"Testimonial":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Go to testimonial source":["Müşteri görüşünün kaynağına git"],"Open source of award":["Ödülün kaynağını aç"],"Open source of quote":["Alıntının kaynağını aç"],"Reviews":["İncelemeler"],"Videos":["Videolar"],"Watch on TikTok":["TikTok'ta izle"],"Watch on YouTube":["YouTube'da izle"]},"TestimonialCategory":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Media":["Medya"],"Reviews":["İncelemeler"],"Videos":["Videolar"]},"Text":{"If you need help, check out our ${ supportLink }.":["Yardıma ihtiyacınız varsa ${ supportLink } ziyaret edebilirsiniz."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Aradığınız sayfa kaldırılmış veya eski bir\nbağlantı olabilir."],"Your question may already have an answer in our knowledge base:":["Sorunuz halihazırda bilgi tabanımızda cevaplanmış olabilir:"]},"Title":{"On this page":["Bu sayfada"],"Related articles":["İlgili makaleler"],"Share ${ thisPage }":["${ thisPage } paylaşın"],"Switch to Proton Pass - Contact us":["Proton Pass hizmetine geçin - Bize ulaşın"],"Thank you!":["Teşekkürler!"],"this page":["Bu sayfayı"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, en yüksek VPN hızını, ${ TOTAL_VPN_CONNECTIONS } VPN bağlantısı, dünya çapındaki yayın hizmetlerini, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."]},"vpn_servers":{"Get Proton VPN Plus":["Proton VPN Plus edinin"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Proton Wallet edinin"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Bitcoin rehberi"],"Proton Wallet news":["Proton Wallet haberleri"],"Proton Wallet support":["Proton Wallet desteği"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Proton Unlimited'daki her şey dahildir ve"],"Limited availability":["Sınırlı kullanılabilirlik"],"The easiest way to securely own, send, and receive Bitcoin":["Bitcoin'e güvenli bir şekilde sahip olmanın, göndermenin ve almanın en kolay yolu"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Proton Wallet'ı Keşfedin"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Şifrelenmiş bir kendi kendine saklama cüzdanıyla Bitcoin'inizi özel olarak saklayın ve işlem yapın."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["İnternetin değer ağı olan Bitcoin hakkında bilgi edinin."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Bitcoin’lerinizin her zaman kontrolünüzde olduğundan emin olun."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["Direksiyona sizi koyan şifrelenmiş, açık kaynaklı cüzdan."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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On October 28, 2021, Facebook announced the rebranding of its parent company from Facebook to Meta. Since then, the term “metaverse” has been a hot topic of discussion.
From facial expressions to biometric data, the metaverse has the potential to collect new and vast amounts of personal information, allowing Meta to target participants with even more personalized ads. With the metaverse, Meta’s ad-based business model poses an even greater threat to online privacy.
What is the metaverse?
While Meta may have repopularized the term, the concept of a metaverse has long existed in the pages of sci-fi novels. Author Neal Stephenson first coined the term in 1992 in his book Snow Crash, where he sketched out a virtual world his characters could escape to as means of avoiding their dystopian reality.
According to Stephenson, the metaverse refers to a “convergence of physical, augmented, and virtual reality in a shared online space”, allowing people to interact with others through 3D avatars.
Will there be only one metaverse?
Since Snow Crash’s publication, various developments have been made toward a real metaverse. Games like Fortnite and Roblox already provide an immersive environment where you can socialize with other people beyond a simple computer screen.
However, by using technologies such as virtual reality (VR) and augmented reality (AR), Meta wants to go a step further and make the metaverse a reality. VR refers to technologies that replace a real-life environment with a virtual one, whereas AR augments your surroundings by adding digital elements to a live view.
Meta’s vision of the metaverse consists of social hubs where you can connect, work, play, and shop using a digital avatar, but it isn’t the only one trying to build a 3D virtual reality space.
In fact, Microsoft, Nvidia, and Epic Games are all developing their own versions of the metaverse. At the end of 2021, Microsoft announced Mesh(yeni pencere), a collaborative platform that uses mixed reality technologies to make online meetings more personal and engaging. Nvidia markets its Omniverse(yeni pencere) as a “development platform for 3D simulation and design collaboration”.
As VR and AR technologies advance, more and more tech giants will focus on building metaverse platforms.
The privacy risks of the metaverse
Compared to traditional social media platforms, the metaverse could create even more avenues for data collection. The technologies underpinning the metaverse — VR headsets and augmented reality glasses — can track eye movement and determine what the participant is focusing on.
It can pick up physiological responses and biometric information such as heart rate, pupil dilation, and vocal inflections, revealing subconscious interests and preferences. Heart monitors can also pick up neural or heart problems even before the participant feels symptoms. The US Patent and Trademark Office has already approved some eye- and face-tracking technology patents(yeni pencere) for use in the metaverse.
This depth of information would allow Meta to build eerily intimate profiles of participants, alerting them to inclinations or health problems that people themselves aren’t aware of. This could present new avenues for Meta to manipulate the participants in the metaverse without their consent.
According to Facebook whistleblower Frances Haugen(yeni pencere), as the metaverse expands, participants will have to install cameras and microphones throughout their homes to generate fully interactive experiences. These cameras would capture everything from the appearance and layout of a participant’s home to the minute details of their daily routines.
With such a setup, Meta would have real-time insight into people’s everyday lives, giving them unprecedented amounts of data they can collect and use for nefarious purposes. As Meta’s losses in the metaverse continue to grow(yeni pencere), the company has a greater incentive to extend their existing privacy-invasive business model to the metaverse to make a profit for its shareholders.
Can Meta be trusted to build the metaverse?
Given that the metaverse enables unprecedented levels of data collection, a critical question remains: Who should be trusted to build it?
Meta is no stranger to controversy when it comes to data privacy. The company has been involved in several major data breaches in the past:
Meta has had a long history of failing to protect people and their privacy on its platform. But it has proven to be an even worse moderator of its own social media platform. While Facebook claims to remove more than 90% of hate speech published on its site, the actual figure is only 3 to 5%(yeni pencere).
Given its record of data breaches and privacy violations, we should not trust Meta to build the metaverse.
What would a metaverse that respected privacy look like?
The real promise of the metaverse lies in its new data-rich experiences and services that can enhance our lives. However, for it to be successful, the metaverse should embody some core principles to ensure your safety and privacy.
Interoperability
For one, the metaverse should be open and interoperable to prevent the creation of walled gardens. This interoperability is crucial in connecting people and providing them with a unified and seamless experience. An open metaverse would also mean people are not locked in on a single platform and can easily transfer their digital assets from one service to another.
Decentralization
What makes the metaverse potentially harmful is that a handful of powerful corporations will have the ability to mediate every aspect of our lives, selling access to our personal data to the highest bidder. However, decentralizing the metaverse would mean that no single entity “owns” or has the power to sell our information. A decentralized metaverse would enable us to enjoy a new world of possibilities where we are fully in control of our virtual experiences.
Switching from an ad-based model to a subscription model
The metaverse should offer an unparalleled user experience by breaking away from Big Tech’s traditional ad-based business model. Rather than operating as a service designed to extract data and monetize people’s lives, the metaverse should utilize a subscription model to avoid ads and maintain user privacy.
Consent to data collection and marketing
If an ad-supported metaverse must exist, then all data collection should require the consent of participants. With the impending deprecation of cookies(yeni pencere) and cookie-based marketing, companies and brands can start from a clean slate and support more privacy-first tracking alternatives in the metaverse.
We need to be ready
The metaverse is likely the next stage of the internet’s evolution as 3D experiences continue to blur the line between fiction and reality. However, similar to the rise of social media, lawmakers can take a long time to react to new technologies like the metaverse.
Despite its potential pitfalls, the metaverse promises to offers us new and interactive experiences where we can work, play, and socialize with each other. Its advent offers us another chance to redefine data protection and put privacy and consent at the forefront of our new virtual societies.