all-in-one privacy solution":["Proton Unlimited tam kapsamlı bir gizlilik çözümüdür"],"Black Friday":["Muhteşem Cuma"],"No ads. Privacy by default.":["Reklamsız. Privacy by default."],"People before profits":["İnsanlar paradan önce gelir"],"Security through transparency":["Şeffaflık ile güvenlik"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["En iyi Proton Mail ${ BLACK_FRIDAY } fırsatları"],"The world’s only community- supported email service":["Dünyanın tek topluluk tarafından desteklenen e-posta hizmeti"]},"specialoffer:limited":{"${ hours } hour":["${ hours } saat","${ hours } saat"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft } - ${ minutesLeft } - ${ secondsLeft } kaldı"],"${ minutes } minute":["${ minutes } dakika","${ minutes } dakika"],"${ seconds } second":["${ seconds } saniye","${ seconds } saniye"],"Limited time offer":["Sınırlı süreli teklif"]},"specialoffer:listitem":{"Create multiple addresses":["Birden adres oluşturun"],"Hide-my-email aliases":["Hide-my-email takma adları (e-posta adresi)"],"Quickly unsubscribe from newsletters":["Bülten aboneliğinden hızlı ayrılma"],"Use your own domain name":["Kendi etki alanınızı kullanın"]},"specialoffer:logos":{"As featured in":["Belirtildiği gibi"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Gizliliğinizi koruyan bir şifreli e-posta edinin"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Muhteşem Cuma İndirimleri - %40'a varan indirimler"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Bu Muhteşem Cuma'da Proton Mail aboneliklerinde %40'a varan indirimlerden faydalanın. Uçtan uca şifrelenmiş e-posta tarifelerimiz için muhteşem fırsatlardan yararlanın."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Muhteşem Cuma İndirimleri - Güvenli e-postada %40'a varan indirimler"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*ilk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"30-day money-back guarantee":["30 günlük para iade garantisi"],"Billed at ${ TOTAL_SUM } for the first 2 years":["İlk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"Billed at ${ TOTAL_SUM } for the first year":["İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"You save ${ SAVE_SUM }":["${ SAVE_SUM } tasarruf ediyorsunuz"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["ProtonMail'imi seviyorum"],"My favorite email service":["En sevdiğim e-posta hizmeti"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Hepimizi bu karışık internet evreninde güvende tuttuğun için teşekkürler Proton."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ödediğinizin karşılığını alırsınız. Big Tech şirketleri söz konusu olduğunda, hiçbir şey ödememiyorsanız sizi kullanırlar. Gmail kullanmayı bıraktım ve @ProtonMail hizmetine geçtim"]},"specialoffer:time":{"Days":["Gün"],"Hours":["Saat"],"Min":["Dakika"]},"specialoffer:title":{"And much more":["Ve daha fazlası"],"Safe from trackers":["İzleyicilerdengüvende olun"],"Stay organized":["Düzenli kalın"],"Black Friday email deals":["Muhteşem Cuma e-posta fırsatları"],"Don’t just take our word for it":["Sırf bizden duymuş olmayın"],"Make your inbox yours":["Gelen kutunuzu kendinize ait kılın"],"Our story":["Öykümüz"],"Transfer your data from Google in one click":["Google'dan bilgilerinizi tek tıkla aktarın"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, 10 aygıta kadar bağlantı, dünya çapındaki yayın hizmetlerine erişim, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Takviminizi bir bağlantı aracılığıyla ailenizle, arkadaşlarınızla veya iş arkadaşlarınızla paylaşın ve başka takvimleri görüntüleyin."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["1 özel e-posta etki alanı, 10 e-posta adresi, 10 hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["3 özel e-posta etki alanı, 15 e-posta adresi, sınırsız hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["25'ye kadar takvim yönetin, mobil uygulamalar, uçtan uca şifreleme ile koruma, Google'dan tek tıkla aktarma ve daha fazlası."]},"Status banner":{"Learn more":["Ayrıntılı bilgi alın"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Şu anda ${ issues[0] } hizmeti ile ilgili sorun yaşamaktayız, bilginize."],"We are experiencing issues with one or more services at the moment.":["Şu anda bir veya daha fazla hizmet ile ilgili sorun yaşamaktayız."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Şu anda Proton VPN hizmetiyle ilgili sorunlar yaşıyoruz"],"Learn more":["Ayrıntılı bilgi alın"]},"steps":{"Step":["Adım"]},"suggestions":{"Suggestions":["Öneriler"]},"Support":{"Sub category":["Alt kategori","Alt kategori"]},"Support article":{"${ readingTime } min":["${ readingTime } dakikalık","${ readingTime } dakikalık"],"Category":["Kategori","Kategori"],"Didn’t find what you were looking for?":["Aradığınızı bulamadınız mı?"],"General contact":["Genel iletişim"],"Get help":["Yardım alın"],"Legal contact":["Hukuki iletişim"],"Media contact":["Medya iletişimi"],"Partnerships contact":["Ortaklık iletişimi"],"Reading":["Okuma süresi"]},"Support Form Platform option":{"VPN for Android TV":["Android TV için VPN"],"VPN for Apple TV":["VPN Apple TV uygulaması"],"VPN for Chromebook":["Chromebook için VPN"]},"Support troubleshooting":{"App version":["Uygulama sürümü"],"Browser":["Tarayıcı"],"Check if this helps":["Yardımcı olabilecek bu cevaba bir göz atın"],"Choose a product":["Bir ürün seçin"],"Did this solve your issue?":["Bu, sorununuzu çözdü mü?"],"Faster assistance is just a few clicks away":["Daha hızlı yardım birkaç tık uzağınızda"],"How can we help?":["Nasıl yardımcı olabiliriz?"],"No, contact support":["Hayır, destekle iletişime geçin"],"Please fill out one field after another":["Lütfen alanları tek tek sırayla doldurun"],"Please make your selections":["Lütfen seçimlerinizi yapın"],"Proton account":["Proton hesabı"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Geri bildiriminiz için teşekkürler"],"What can we help with?":["Ne konuda yardımcı olabiliriz?"],"Yes":["Evet"]},"support_modal_search_query":{"Search query":["Sorgu ara"]},"support_search_button":{"Search":["Ara"]},"support_search_i_am_looking_for":{"I'm looking for":["Şunu arıyorum: -"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Daha hızlı bir çözüm için, lütfen sorunu Bridge uygulamasının Yardım > Bir sorun bildir kısmından bildiririn."],"Information":["Bilgi"]},"SupportForm:option":{"Account Security":["Hesap Güvenliği"],"Contacts":["Kişiler"],"Custom email domain":["Özel e-posta etki alanı"],"Email delivery and Spam":["E-posta iletimi ve istenmeyen e-postalar"],"Encryption":["Şifreleme"],"Login and password":["Oturum ve şifre"],"Merge aliases and accounts":["Takma adları (e-posta adresi) ve hesapları birleştir"],"Migrate to Proton":["Proton üzerine aktarım"],"Notifications":["Bildirimler"],"Other":["Diğer"],"Plans and billing":["Tarifeler ve faturalandırma"],"Proton for Business":["Proton for Business"],"Sign up":["Hesap açma"],"Storage":["Depolama"],"Users, addresses, and identities":["Kullanıcılar, adresler ve kimlikler"]},"SupportForm:optionIntro":{"Select a topic":["Bir konu seç"]},"Testimonial":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Go to testimonial source":["Müşteri görüşünün kaynağına git"],"Open source of award":["Ödülün kaynağını aç"],"Open source of quote":["Alıntının kaynağını aç"],"Reviews":["İncelemeler"],"Videos":["Videolar"],"Watch on TikTok":["TikTok'ta izle"],"Watch on YouTube":["YouTube'da izle"]},"TestimonialCategory":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Media":["Medya"],"Reviews":["İncelemeler"],"Videos":["Videolar"]},"Text":{"If you need help, check out our ${ supportLink }.":["Yardıma ihtiyacınız varsa ${ supportLink } ziyaret edebilirsiniz."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Aradığınız sayfa kaldırılmış veya eski bir\nbağlantı olabilir."],"Your question may already have an answer in our knowledge base:":["Sorunuz halihazırda bilgi tabanımızda cevaplanmış olabilir:"]},"Title":{"On this page":["Bu sayfada"],"Related articles":["İlgili makaleler"],"Share ${ thisPage }":["${ thisPage } paylaşın"],"Switch to Proton Pass - Contact us":["Proton Pass hizmetine geçin - Bize ulaşın"],"Thank you!":["Teşekkürler!"],"this page":["Bu sayfayı"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, en yüksek VPN hızını, ${ TOTAL_VPN_CONNECTIONS } VPN bağlantısı, dünya çapındaki yayın hizmetlerini, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."]},"vpn_servers":{"Get Proton VPN Plus":["Proton VPN Plus edinin"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Proton Wallet edinin"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Bitcoin rehberi"],"Proton Wallet news":["Proton Wallet haberleri"],"Proton Wallet support":["Proton Wallet desteği"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Proton Unlimited'daki her şey dahildir ve"],"Limited availability":["Sınırlı kullanılabilirlik"],"The easiest way to securely own, send, and receive Bitcoin":["Bitcoin'e güvenli bir şekilde sahip olmanın, göndermenin ve almanın en kolay yolu"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Proton Wallet'ı Keşfedin"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Şifrelenmiş bir kendi kendine saklama cüzdanıyla Bitcoin'inizi özel olarak saklayın ve işlem yapın."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["İnternetin değer ağı olan Bitcoin hakkında bilgi edinin."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Bitcoin’lerinizin her zaman kontrolünüzde olduğundan emin olun."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["Direksiyona sizi koyan şifrelenmiş, açık kaynaklı cüzdan."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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Search Risk – How Google Almost Killed Proton Mail | Proton
In the past two months, many of you have reached out to us to ask about the mysterious tweets we sent to Google in August(yeni pencere). At Proton(yeni pencere), transparency is a core value, and we try to be as transparent with our community as possible. As many people have continued to point out to us, we need to be more transparent here to avoid continued confusion and speculation. Thus, we are telling the full story today to clarify what happened.
What Happened?
The short summary is that for nearly a year, Google was hiding Proton Mail from search results for queries such as ‘secure email’ and ‘encrypted email’. This was highly suspicious because Proton Mail has long been the world’s largest encrypted email provider.
When Proton Mail launched in Beta back in May 2014, our community rapidly grew as people from around the world came together and supported us in our mission to protect privacy in the digital age. Our record breaking crowdfunding campaign(yeni pencere) raised over half a million dollars from contributors and provided us with the resources to make Proton Mail competitive against even the biggest players in the email space.
By the summer of 2015, Proton Mail passed half a million users(yeni pencere) and was the world’s most well known secure email service. Proton Mail was also ranking well in Google search at this time, on the first or second page of most queries including “encrypted email” and “secure email”. However, by the end of October 2015, the situation had changed dramatically, and Proton Mail was mysteriously no longer showing up for searches of our two main keywords.
Between the beginning of the summer and the fall of 2015, Proton Mail did undergo a lot of changes. We released Proton Mail 2.0, we went fully open source(yeni pencere), we launched mobile apps in beta, and we updated our website, changing our TLD from .ch to the more widely known .com. We also doubled in size, growing to nearly 1 million users by the fall. All of these changes should have helped Proton Mail’s search rankings as we became more and more relevant to more people.
In November 2015, we became aware of the problem and consulted a number of well known SEO experts. None of them could explain the issue, especially since Proton Mail has never used any blackhat SEO tactics, nor did we observe any used against us. Mysteriously, the issue was entirely limited to Google, as this anomaly was not seen on any other search engine. Below are the search rankings for Proton Mail for ‘secure email’ and ‘encrypted email’ taken at the beginning of August 2016 across all major search engines. We rank on either page 1 or 2 everywhere except Google where we are not ranked at all.
All throughout Spring 2016, we worked in earnest to get in touch with Google. We created two tickets on their web spam report form explaining the situation. We even contacted Google’s President EMEA Strategic Relationships, but received no response nor improvement. Around this time, we also heard about the anti-trust action brought forward by the European Commission against Google(yeni pencere), accusing Google of abusing its search monopoly to lower the search rankings of Google competitors(yeni pencere). This was worrying news, because as an email service that puts user privacy first, we are the leading alternative to Gmail for those looking for better data privacy.
In August, with no other options, we turned to Twitter to press our case. This time though, we finally got a response(yeni pencere), thanks in large part to the hundreds of Proton Mail users who drew attention to the issue and made it impossible to ignore. After a few days, Google informed us that they had “fixed something” without providing further details. The results could be immediately seen.
In the above plots, the x-axis is time and the y-axis is search ranking (lower number is better). The dates where there are no data points are times when we are not ranked at all by Google. After Google made some changes, Proton Mail’s rankings immediately recovered and are now ranked #1 and #3 for ‘secure email’ and ‘encrypted email’ respectively. Without any additional explanation from Google, we may never know why Proton Mail become unranked. In any case, we do appreciate Google finally taking action to resolve the issue, we just wished it happened sooner.
The Danger of Search Risk
This incident however highlights a previously unrecognized danger that we are now calling Search Risk. The danger is that any service such as Proton Mail can easily be suppressed by either search companies, or the governments that control those search companies. This can happen even across national borders. For example, even though Google is an American company, it controls over 90% of European search traffic(yeni pencere). In this case, Google directly caused Proton Mail’s growth rate worldwide to be reduced by over 25% for over 10 months.
This meant that Proton Mail’s income from users was also cut by 25%, putting financial pressure on our operations. We went from being able to cover all our monthly expenses to having to draw from our emergency reserve fund. The lost income and financial damage incurred as a result was several hundred thousand Swiss Francs (1 CHF = 1.01 USD), which will never be reimbursed.
The only reason we survived to tell this story is because the majority of Proton Mail’s growth comes from word of mouth, and our community is too loud to be ignored. Many other companies won’t be so fortunate. This episode illustrates that Search Risk is serious, which is why we now agree with the European Commission that given Google’s dominant position in search, more transparency and oversight is critical.
This incident illustrates that for Proton Mail to be successful, it is important that we can continue to grow independently of search engines so that it is impossible for any search company to intentionally or unintentionally cripple us. This is easier said than done, but there are easy actions that we can all do to safeguard the future of Proton Mail:
Tell your friends and family about Proton Mail. The other benefit of this is that you will also get automatic end-to-end encryption when you email them.
Writing articles or blog posts about Proton Mail and help spread the word about online privacy.
The more we get the word out about the importance of online privacy, the more we make it impossible to suppress, ban, or otherwise pressure encrypted email services such as Proton Mail. We believe online privacy is critical for an open, democratic, and free future, and regardless of the obstacles ahead of us, we will continue building the tools necessary to protect this future. Thank you for supporting us and making this possible.
For questions and comment, you can reach us at media@proton.me.
Proton Mail is supported by community contributions. We don’t serve ads or abuse your privacy. You can support our mission by upgrading to a paid plan.