all-in-one privacy solution":["Proton Unlimited es una solución de privacidad todo en uno"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin anuncios. Privacidad por defecto."],"People before profits":["Primero las personas, luego los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas de Proton Mail en el ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["El único servicio de correo electrónico del mundo respaldado por la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Cree múltiples direcciones"],"Hide-my-email aliases":["Seudónimos de hide-my-email"],"Quickly unsubscribe from newsletters":["Cancele suscripciones a boletines rápidamente"],"Use your own domain name":["Use su propio dominio"]},"specialoffer:logos":{"As featured in":["Tal como aparece en"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Obtenga un correo electrónico cifrado que protege su privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Oferta de Black Friday de Proton Mail: hasta un 40% de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Aproveche las rebajas de Black Friday y obtenga suscripciones de Proton Mail con hasta un 40 % de descuento. Encontrará las mejores ofertas en planes de correo electrónico seguro cifrado de extremo a extremo."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Hasta un 40 % de descuento en correo electrónico seguro"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*Con un costo de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Con un costo de ${ TOTAL_SUM } durante los primeros 2 años"],"30-day money-back guarantee":["Garantía de devolución de dinero de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Con un costo de ${ TOTAL_SUM } durante los primeros 2 años"],"Billed at ${ TOTAL_SUM } for the first year":["Con un costo de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorre ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Amo mi Proton Mail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias Proton por mantenernos a salvo en el complicado universo de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Obtiene aquello por lo que paga. En el caso de la gran tecnología, cuando uno no paga nada, se acostumbra. Dejé de usar Gmail y cambié a @ProtonMail"]},"specialoffer:time":{"Days":["Días"],"Hours":["Horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Make your inbox yours":["Personalice su bandeja de entrada"],"Safe from trackers":["A salvo de rastreadores"],"Stay organized":["Mantenga el orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["No confíe solo en nuestra palabra"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiera sus datos de Google con un solo clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenido bloqueado y navegue de forma privada. Incluye ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, conecta hasta 10 dispositivos, acceda a servicios de transmisión en todo el mundo, malware y bloqueador de anuncios, y más."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparta su calendario con familiares, amigos y compañeros fácilmente y consulte calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 seudónimos de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, seudónimos ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Administre hasta 25 calendarios, apps móviles, protegido con cifrado de extremo a extremo, importación de calendario con 1 clic desde Google y más."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["En este momento, tenemos problemas con el servicio Proton VPN."],"Learn more":["Más información"]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Tenga en cuenta que, en este momento, estamos experimentando problemas con el servicio ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["En este momento, tenemos problemas con uno o más servicios."]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subacategoria","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } minuto","${ readingTime } minutos"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No encontró lo que buscaba?"],"General contact":["Contacto general"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto legal"],"Media contact":["Contacto para medios"],"Partnerships contact":["Contacto para colaboradores"],"Reading":["Lectura"]},"Support categories":{"Browse Proton product support":["Explore el soporte de productos de Proton"]},"Support category":{"There is no article in this category yet.":["Todavía no hay ningún artículo en esta categoría."]},"Support troubleshooting":{"--- Select ---":["--- Seleccionar ---"],"App version":["Versión de la app"],"Browser":["Navegador"],"Check if this helps":["Compruebe si le sirve"],"Choose a category for your question":["Elija la categoría de su pregunta"],"Choose a product":["Elija un producto"],"Did this solve your issue ?":["¿Resolvió su problema?"],"Faster assistance is just a few clicks away — please make your selections":["Obtenga ayuda más rápidamente con tan solo unos clics. Haga su selección."],"No, contact support":["No, contactar a soporte"],"Proton account":["Cuenta de Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Calendario de Proton"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Correo de Proton"],"Proton Pass":["Proton Pass"],"Proton VPN":["VPN de Proton"],"Thank you for your feedback":["Gracias por sus comentarios"],"Troubleshooting":["Solución de problemas"],"What can we help with ?":["¿En qué podemos ayudar?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, reporte el problema desde la app Bridge: Ayuda > Reportar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la cuenta"],"Contacts":["Contactos"],"Custom email domain":["Dominio de correo electrónico personalizado"],"Email delivery and Spam":["Entrega de correo electrónico y spam"],"Encryption":["Cifrado"],"Login and password":["Inicio de sesión y contraseña"],"Merge aliases and accounts":["Combinar alias y cuentas"],"Migrate to Proton":["Migrar a Proton"],"Notifications":["Notificaciones"],"Other":["Otros"],"Plans and billing":["Planes y facturación"],"Proton for Business":["Proton for Business"],"Sign up":["Regístrese"],"Storage":["Almacenamiento"],"Users, addresses, and identities":["Usuarios, direcciones e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Seleccione un tema"]},"swiss_baseed_feature":{"Swiss based":["Con sede en Suiza"]},"Testimonial":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacados"],"Go to testimonial source":["Ir a la fuente testimonial"],"Reviews":["Reseñas"],"Videos":["Videos"]},"Text":{"Find the plan that's right for you":["Encuentre el plan adecuado para usted"],"If you need help, check out our ${ supportLink }.":["Si necesita ayuda, consulte nuestra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Es posible que la página que busca haya sido eliminada o que sea un\nenlace antiguo."]},"Title":{"On this page":["En esta página"],"Related articles":["Artículos relacionados"],"Share ${ thisPage }":["Compartir ${ thisPage }"],"Thank you!":["¡Gracias!"],"this page":["esta página"]},"Tooltip":{"More information":["Más información"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Cree hasta 20 calendarios personalizados, compartibles y cifrados. Agregue hasta 5 calendarios de amigos, familiares, colegas y organizaciones."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenido bloqueado y navegue en privado. Tendrá a su disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, ${ TOTAL_VPN_CONNECTIONS } conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenido bloqueado y navegue en privado. Tendrá a su disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, 10 conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."]},"version_history_label":{"Version history":["Historial de versiones"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Comparta hasta ${ versionHistoryNumber } versiones de cada archivo hasta durante ${ years } años"]},"vpn_features_link":{"View VPN plans":["Ver planes de VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Acceda a contenido bloqueado y navegue de forma privada"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
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In the first seven months of 2023, Big Tech companies have been fined nearly $2.34 billion for privacy violations and abusing their monopoly power. Since the European Union introduced the GDPR in 2018, these companies have been fined upwards of $7 billion.
These are massive amounts, but they don’t seem to have had any appreciable effect on Big Tech’s behavior. That’s because these fines, massive as they are, represent little more than an inconvenience to these companies.
It seems that Google, Facebook, and others view these fines as the price of doing business and will continue to pay these astronomical amounts if it means they can continue abusing your data and crushing alternative business models.
To truly defend our privacy and make the internet a level playing field, we need regulations with teeth, which means we need even bigger fines.
Big Tech’s cash on hand dwarfs their fines
It might be hard to believe a company wouldn’t care about paying over a billion dollars, but it’s easy to understand once you see how much cash on hand these companies have.
Cash on hand refers to a company’s cash after it has paid all its costs. It’s essentially a measure of how much free money a company has (or can easily obtain by selling liquid assets) at any given time.
There are a couple of things to note here. First, all of the highest fines have originated from the EU because they have aggressive anti-monopoly policies, and the GDPR provides a framework for fines for companies that violate their users’ privacy. Second, none of these fines caused any discomfort for these companies.
Alphabet, the parent company of Google, received the largest fine of any Big Tech company, butit could pay that fine a staggering 28 times before it ran out of cash. Microsoft could pay its biggest fine an incredible 1,738 times before it depleted its cash.
Big Tech can pay off most fines with a day’s worth of profit
Cash on hand can be deceiving — it can be inflated if a company recently sold off an asset or dip if a company invests heavily in research and development or infrastructure. This isn’t the case for most Big Tech companies. They’ve steadily carried large cash on hand reserves for years.
Still, revenue is a more accurate depiction of a company’s size and profitability. We can also look at how long it would take each of these companies to make enough revenue to pay off one of these fines.
These numbers are almost too big to comprehend, so it might be easier to benchmark them with how long it takes a company to generate enough revenue to pay off a $1 billion fine.
Revenue earned per hour (based on 2022 figures)
How long it takes to earn $1 billion (based on 2022 figures)
Apple
$45.01 million
22 hours
Alphabet (parent company of Google)
$32.29 million
1 day and 7 hours
Meta (Facebook)
$13.31 million
3 days and 3 hours
Amazon
$58.67 million
17 hours
Microsoft
$22.63 million
1 day and 20 hours
As this table demonstrates, Big Tech companies won’t notice any fine that’s less than $1 billion — in fact, Apple probably made enough revenue to cover its recent $8 million fine(new window) in less time than it took to finish reading the verdict.
Cumulatively, Big Tech companies make enough revenue to pay all the fines they’ve received throughout 2023 ($2.34 billion) in less than a week (six days and five hours).
Big fines require political will
If regulatory fines are meant to signal to companies that they need to change their behavior, then they must be big enough to get those companies’ attention. We know people want to tell these companies to stop collecting their data without their knowledge or permission and stop using their market dominance to box out competitors. Governments are attempting to deliver that message, but it isn’t getting through because the fines are tolerable.
This isn’t a surprise — the GDPR allows for fines up to 4% of annual global turnover (otherwise known as annual revenue). The maximum fines Big Tech could face under the GDPR are as follows:
Company
Maximum fine allowed under the GDPR (based on 2022 revenue)
Apple
$15.77 billion
Alphabet (parent company of Google)
$11.31 billion
Meta (Facebook)
$4.66 billion
Amazon
$20.56 billion
Microsoft
$7.93 billion
These figures might get Big Tech’s attention, but it comes down to the data protection agencies’ (DPAs) willingness to issue maximum fines. That’s never been on the table for a number of reasons, including the complexity of these cases, the armies of lawyers Big Tech employs to obfuscate and delay proceedings, and certain countries’ desire to maintain their “business friendly” reputation.
National DPAs have conflicting interests. They’re charged with protecting their citizens’ privacy rights, but if they adopt business-friendly, laissez-faire interpretations of the GDPR, their home country can attract Big Tech headquarters and the billions of dollars of investments and jobs that come with them.
For example, many Big Tech companies, including Meta and Apple, have chosen Ireland for their EU headquarters because of its favorable tax scheme, meaning Ireland’s DPA has an outsize impact when regulating and punishing Big Tech companies. While the Irish DPA did issue one of the largest GDPR fines ever to Meta ($1.3 billion), it only did so after 10 years of litigation by privacy advocates, such as NOYB(new window).
Afterward, NOYB’s founder, Max Schrems, had this comment(new window), “The Irish regulator has done everything to avoid this decision, but was consistently overturned by the European Courts and institutions. It is kind of absurd that the record fine will go to Ireland — the EU Member State that did everything to ensure that this fine is not issued”.
Who is in charge – Big Tech or elected governments?
The EU has noticed that the DPAs of Ireland and Luxembourg — coincidentally countries that host the headquarters of many large and rich tech companies — have become bottlenecks, slowing down and watering down GDPR investigations. To ensure the DPAs take their mandate to protect people’s privacy seriously, the European Commission, the EU’s executive branch, is taking action.
Starting in January 2023, the Commission increased its scrutiny(new window) of DPAs, now requiring updates every two months on every DPA’s data-protection investigations. If the DPAs don’t comply with the Commission’s directives, they could be taken to the European Court of Justice.
This fight is important because Big Tech currently decides how much of your data is collected and how it is used. If we want an internet that respects people’s privacy, the fastest way to get there is to convince Big Tech that abusing people’s data is not only wrong, it’s unprofitable. Big Tech’s profits dwarf the penalties they’re paying. Why would a company jeopardize billions in revenue to avoid paying a fine it can cover with what it earns in a day?
It seems Big Tech’s current approach to these fines is to treat them as permits they have to pay to continue abusing people’s data, their armies of lawyers seemingly much more concerned about avoiding and delaying enforcement of the GDPR rather than complying with it. The EU and DPAs seem to recognize they must step up their approach to win compliance. We hope this inspires other countries, namely the US, to start taking this seriously as well.
But it’s not all on regulators’ shoulders. We, the people, can act as well. While big fines might finally get Big Tech’s attention, there’s one thing these companies are always paying attention to — user numbers. The only thing that could drive Big Tech to reconsider its business model is if it sees tens or hundreds millions of people leaving for privacy-focused alternatives.
Until then, these companies will try to monetize as much data as they can, happy to pay the minor fines they receive. Also, in the time it took you to read this article, Alphabet, Amazon, Apple, Meta, and Microsoft made about $28.65 million.
WeTransfer is a popular service used by millions worldwide to send large files.
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