all-in-one privacy solution":["Proton Unlimited tam kapsamlı bir gizlilik çözümüdür"],"Black Friday":["Muhteşem Cuma"],"No ads. Privacy by default.":["Reklamsız. Privacy by default."],"People before profits":["İnsanlar paradan önce gelir"],"Security through transparency":["Şeffaflık ile güvenlik"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["En iyi Proton Mail ${ BLACK_FRIDAY } fırsatları"],"The world’s only community- supported email service":["Dünyanın tek topluluk tarafından desteklenen e-posta hizmeti"]},"specialoffer:limited":{"${ hours } hour":["${ hours } saat","${ hours } saat"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft } - ${ minutesLeft } - ${ secondsLeft } kaldı"],"${ minutes } minute":["${ minutes } dakika","${ minutes } dakika"],"${ seconds } second":["${ seconds } saniye","${ seconds } saniye"],"Limited time offer":["Sınırlı süreli teklif"]},"specialoffer:listitem":{"Create multiple addresses":["Birden adres oluşturun"],"Hide-my-email aliases":["Hide-my-email takma adları (e-posta adresi)"],"Quickly unsubscribe from newsletters":["Bülten aboneliğinden hızlı ayrılma"],"Use your own domain name":["Kendi etki alanınızı kullanın"]},"specialoffer:logos":{"As featured in":["Belirtildiği gibi"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Gizliliğinizi koruyan bir şifreli e-posta edinin"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Muhteşem Cuma İndirimleri - %40'a varan indirimler"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Bu Muhteşem Cuma'da Proton Mail aboneliklerinde %40'a varan indirimlerden faydalanın. Uçtan uca şifrelenmiş e-posta tarifelerimiz için muhteşem fırsatlardan yararlanın."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Muhteşem Cuma İndirimleri - Güvenli e-postada %40'a varan indirimler"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*ilk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"30-day money-back guarantee":["30 günlük para iade garantisi"],"Billed at ${ TOTAL_SUM } for the first 2 years":["İlk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"Billed at ${ TOTAL_SUM } for the first year":["İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"You save ${ SAVE_SUM }":["${ SAVE_SUM } tasarruf ediyorsunuz"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["ProtonMail'imi seviyorum"],"My favorite email service":["En sevdiğim e-posta hizmeti"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Hepimizi bu karışık internet evreninde güvende tuttuğun için teşekkürler Proton."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ödediğinizin karşılığını alırsınız. Big Tech şirketleri söz konusu olduğunda, hiçbir şey ödememiyorsanız sizi kullanırlar. Gmail kullanmayı bıraktım ve @ProtonMail hizmetine geçtim"]},"specialoffer:time":{"Days":["Gün"],"Hours":["Saat"],"Min":["Dakika"]},"specialoffer:title":{"And much more":["Ve daha fazlası"],"Safe from trackers":["İzleyicilerdengüvende olun"],"Stay organized":["Düzenli kalın"],"Black Friday email deals":["Muhteşem Cuma e-posta fırsatları"],"Don’t just take our word for it":["Sırf bizden duymuş olmayın"],"Make your inbox yours":["Gelen kutunuzu kendinize ait kılın"],"Our story":["Öykümüz"],"Transfer your data from Google in one click":["Google'dan bilgilerinizi tek tıkla aktarın"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, 10 aygıta kadar bağlantı, dünya çapındaki yayın hizmetlerine erişim, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Takviminizi bir bağlantı aracılığıyla ailenizle, arkadaşlarınızla veya iş arkadaşlarınızla paylaşın ve başka takvimleri görüntüleyin."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["1 özel e-posta etki alanı, 10 e-posta adresi, 10 hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["3 özel e-posta etki alanı, 15 e-posta adresi, sınırsız hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["25'ye kadar takvim yönetin, mobil uygulamalar, uçtan uca şifreleme ile koruma, Google'dan tek tıkla aktarma ve daha fazlası."]},"Status banner":{"Learn more":["Ayrıntılı bilgi alın"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Şu anda ${ issues[0] } hizmeti ile ilgili sorun yaşamaktayız, bilginize."],"We are experiencing issues with one or more services at the moment.":["Şu anda bir veya daha fazla hizmet ile ilgili sorun yaşamaktayız."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Şu anda Proton VPN hizmetiyle ilgili sorunlar yaşıyoruz"],"Learn more":["Ayrıntılı bilgi alın"]},"steps":{"Step":["Adım"]},"suggestions":{"Suggestions":["Öneriler"]},"Support":{"Sub category":["Alt kategori","Alt kategori"]},"Support article":{"${ readingTime } min":["${ readingTime } dakikalık","${ readingTime } dakikalık"],"Category":["Kategori","Kategori"],"Didn’t find what you were looking for?":["Aradığınızı bulamadınız mı?"],"General contact":["Genel iletişim"],"Get help":["Yardım alın"],"Legal contact":["Hukuki iletişim"],"Media contact":["Medya iletişimi"],"Partnerships contact":["Ortaklık iletişimi"],"Reading":["Okuma süresi"]},"Support Form Platform option":{"VPN for Android TV":["Android TV için VPN"],"VPN for Apple TV":["VPN Apple TV uygulaması"],"VPN for Chromebook":["Chromebook için VPN"]},"Support troubleshooting":{"App version":["Uygulama sürümü"],"Browser":["Tarayıcı"],"Check if this helps":["Yardımcı olabilecek bu cevaba bir göz atın"],"Choose a product":["Bir ürün seçin"],"Did this solve your issue?":["Bu, sorununuzu çözdü mü?"],"Faster assistance is just a few clicks away":["Daha hızlı yardım birkaç tık uzağınızda"],"How can we help?":["Nasıl yardımcı olabiliriz?"],"No, contact support":["Hayır, destekle iletişime geçin"],"Please fill out one field after another":["Lütfen alanları tek tek sırayla doldurun"],"Please make your selections":["Lütfen seçimlerinizi yapın"],"Proton account":["Proton hesabı"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Geri bildiriminiz için teşekkürler"],"What can we help with?":["Ne konuda yardımcı olabiliriz?"],"Yes":["Evet"]},"support_modal_search_query":{"Search query":["Sorgu ara"]},"support_search_button":{"Search":["Ara"]},"support_search_i_am_looking_for":{"I'm looking for":["Şunu arıyorum: -"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Daha hızlı bir çözüm için, lütfen sorunu Bridge uygulamasının Yardım > Bir sorun bildir kısmından bildiririn."],"Information":["Bilgi"]},"SupportForm:option":{"Account Security":["Hesap Güvenliği"],"Contacts":["Kişiler"],"Custom email domain":["Özel e-posta etki alanı"],"Email delivery and Spam":["E-posta iletimi ve istenmeyen e-postalar"],"Encryption":["Şifreleme"],"Login and password":["Oturum ve şifre"],"Merge aliases and accounts":["Takma adları (e-posta adresi) ve hesapları birleştir"],"Migrate to Proton":["Proton üzerine aktarım"],"Notifications":["Bildirimler"],"Other":["Diğer"],"Plans and billing":["Tarifeler ve faturalandırma"],"Proton for Business":["Proton for Business"],"Sign up":["Hesap açma"],"Storage":["Depolama"],"Users, addresses, and identities":["Kullanıcılar, adresler ve kimlikler"]},"SupportForm:optionIntro":{"Select a topic":["Bir konu seç"]},"Testimonial":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Go to testimonial source":["Müşteri görüşünün kaynağına git"],"Open source of award":["Ödülün kaynağını aç"],"Open source of quote":["Alıntının kaynağını aç"],"Reviews":["İncelemeler"],"Videos":["Videolar"],"Watch on TikTok":["TikTok'ta izle"],"Watch on YouTube":["YouTube'da izle"]},"TestimonialCategory":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Media":["Medya"],"Reviews":["İncelemeler"],"Videos":["Videolar"]},"Text":{"If you need help, check out our ${ supportLink }.":["Yardıma ihtiyacınız varsa ${ supportLink } ziyaret edebilirsiniz."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Aradığınız sayfa kaldırılmış veya eski bir\nbağlantı olabilir."],"Your question may already have an answer in our knowledge base:":["Sorunuz halihazırda bilgi tabanımızda cevaplanmış olabilir:"]},"Title":{"On this page":["Bu sayfada"],"Related articles":["İlgili makaleler"],"Share ${ thisPage }":["${ thisPage } paylaşın"],"Switch to Proton Pass - Contact us":["Proton Pass hizmetine geçin - Bize ulaşın"],"Thank you!":["Teşekkürler!"],"this page":["Bu sayfayı"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, en yüksek VPN hızını, ${ TOTAL_VPN_CONNECTIONS } VPN bağlantısı, dünya çapındaki yayın hizmetlerini, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."]},"vpn_servers":{"Get Proton VPN Plus":["Proton VPN Plus edinin"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Proton Wallet edinin"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Bitcoin rehberi"],"Proton Wallet news":["Proton Wallet haberleri"],"Proton Wallet support":["Proton Wallet desteği"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Proton Unlimited'daki her şey dahildir ve"],"Limited availability":["Sınırlı kullanılabilirlik"],"The easiest way to securely own, send, and receive Bitcoin":["Bitcoin'e güvenli bir şekilde sahip olmanın, göndermenin ve almanın en kolay yolu"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Proton Wallet'ı Keşfedin"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Şifrelenmiş bir kendi kendine saklama cüzdanıyla Bitcoin'inizi özel olarak saklayın ve işlem yapın."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["İnternetin değer ağı olan Bitcoin hakkında bilgi edinin."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Bitcoin’lerinizin her zaman kontrolünüzde olduğundan emin olun."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["Direksiyona sizi koyan şifrelenmiş, açık kaynaklı cüzdan."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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How Big Tech monetizes the whole internet, not just their own platforms | Proton
The saying goes that if you aren’t paying for a product, you are the product. As a Facebook, Google, or Twitter user, it’s easy to think of yourself as the customer. But there’s a reason why you get access to these attractive and user-friendly services for free.
These companies make money by spying on you, building character profiles about you based on the data they collect, and selling your attention to advertisers who hope to earn money or votes from the precision data the platforms have gathered. Their entire revenue model is to learn as much as they can about you in order to deliver ever more highly-targeted ads to your browser or app window.
The more they know about you — where you live, what your job is, what music you like, etc. — the more effectively they can personalize the ads they show you.
By now, most of this is common knowledge. But what is rarely discussed is how these companies are spreading their influence beyond their own platforms across the rest of the internet. In doing so, Facebook, Google, and Twitter, are maximizing the amount of money they can make from each user.
Big Tech’s profits are exploding
Many people appear to accept that privacy is a fair price to pay for such convenient services. However, few people realize how these services invade your privacy even when not you are not using them.
A new analysis from Proton Mail shows that Facebook’s advertising revenue has jumped 3,600% since 2010, despite user numbers only growing 310%.
Facebook has seen the biggest increase in revenue of any social media company, making $27 per user in 2019, but Google still earns more with a profit of around $67 per user.
Google’s total advertising revenue is up 380% since 2010, resulting in Google making $134 billion in 2019 alone. Both Facebook and Google are considerably ahead of rivals such as Twitter ($9 per user), Snapchat ($7 per user), and Pinterest ($2 per user) in this regard, although all monetize user data for ad revenue.
What’s interesting here is that despite only seeing relatively modest growth in terms of new users, Big Tech companies have year-on-year posted huge profit gains.
Big Tech is tracking you everywhere
A big clue as to how they have achieved this lies in schemes like the Facebook Audience Network(yeni pencere) (FAN) platform. Launched in 2014, FAN’s new revenue model targeting mobile users resulted in a sharp rise in Facebook’s profits: from $5.69 per user in 2013 to $10.73 per user in 2015.
Facebook’s Audience Network, Google’s AdMob, and Twitter’s MoPub are Big Tech’s solution for futureproof profits as the number of new users inevitably slows down. Instead of merely inserting more ads into their own apps and sites, these platforms extend these companies’ reach far outside their ecosystems.
For example, Facebook Audience Network is a network of mobile apps that organically integrate Facebook ads with their content. This means that while you’re playing mobile games or reading the news on MailOnline, you could be shown Facebook ads that use the same targeting algorithms used to show you ads inside Facebook.
Perhaps even more importantly, the way you interact with the apps and with the ads on these apps is fed back to Facebook and added as data points to the advertising profile the company keeps on you.
Google’s AdMob(yeni pencere) and Twitter’s MoPub(yeni pencere) networks work similarly, leveraging large networks of mobile apps to compromise users’ privacy and target you with personalized ads.
Google is still by far the biggest earner when it comes to invading privacy for profit, and it also has a huge presence on the more traditional World Wide Web. Its AdSense(yeni pencere) platform allows websites to earn revenue from targeted ads displayed on their websites in exchange for sharing IP address, users’ location, products viewed or purchased, etc., with Google.
Tracking is everywhere
Arguably even worse than AdSense are the “social buttons” that track your movements across websites as you surf the internet, and which can be found wherever you go on the web. Every time(yeni pencere) you visit a website that features a Facebook “Like” button, for example, Facebook receives your user ID, the website you’re visiting, the date and time of your visit, and other browser-related info.
Even if you are not logged into Facebook or are not a Facebook user, Facebook receives info about the web page you’re visiting, the date and time, and other browser-related info. The social buttons from Google, Pinterest, Twitter, Instagram, YouTube, and so on, all perform a similar function.
Many people are aware of third-party cookies’ privacy dangers, which has led to them becoming less effective as more and more people use privacy settings in their browsers to keep them under control. Less well known are sneaky tricks designed to plug this gap in the ability to track you. These include tracking pixels (used by Facebook(yeni pencere), Twitter(yeni pencere), and Google(yeni pencere)), browser fingerprinting, canvas fingerprinting, HTML5 Web (DOM) Storage, HTTP ETags, and more.
How to protect your privacy online
There are so many ways to track you when surfing the web that there are no easy, “one stop” solutions to protect your privacy online. There are, however, several fairly easy steps you can take that will meaningfully reduce the amount of data that can be collected about your online activities.
Log out of social media accounts when not using them. Alternatively, Firefox has created a Facebook Container(yeni pencere), which can sandbox your social media sessions to prevent these services from tracking you across the web.
Avoid using mobile apps that show ads and reset your mobile device’s Advertiser ID(yeni pencere) on a regular basis. Many services can be accessed by their mobile web sites instead.
Use the Electronic Frontier Foundation’s Panopticlick(yeni pencere) to check how you can configure your browser to evade fingerprinting.
Use Proton VPN to prevent websites and apps from knowing your true IP address.
Turn on Proton VPN’s ad blocker, NetShield(yeni pencere), which blocks malware, ads, and trackers before they can even load.
Block third-party cookies in your browser. This can “break” some websites, so an alternative option is to use a cookie manager browser extension for advanced cookie management.
Use anti-tracking browser extensions such as Privacy Badger, uBlock Origin, or NoScript.
Proton Mail works with and for our users
We believe that personal data is something to be protected, not collected. Founded by CERN scientists to support civil liberties and protect users from the privacy abuses of Big Tech, Proton Mail uses a subscription business model(yeni pencere), which is based on providing privacy and security to our users.
Our only source of revenue is user subscriptions. We do not sell ads. Because our users pay us to give them control over their data, we are incentivized to keep our users’ data as secure and private as possible. Proton Mail secures your messages with end-to-end encryption(yeni pencere) and zero-access encryption(yeni pencere) to ensure that your data remains private and secure. It’s not just that we won’t spy on you: we can’t.
We also provide a free VPN service(yeni pencere) to protect your privacy. Proton Mail and Proton VPN are funded by community contributions. If you would like to support our development efforts, you can upgrade to a paid plan(yeni pencere). Thank you for your support.