all-in-one privacy solution":["Proton Unlimited es una solución de privacidad todo en uno"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin anuncios. Privacidad por defecto."],"People before profits":["Primero las personas, luego los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas de Proton Mail en el ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["El único servicio de correo electrónico del mundo financiado por la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Cree múltiples direcciones"],"Hide-my-email aliases":["Seudónimos de hide-my-email"],"Quickly unsubscribe from newsletters":["Cancele suscripciones a boletines rápidamente"],"Use your own domain name":["Use su propio dominio"]},"specialoffer:logos":{"As featured in":["Tal como aparece en"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Obtenga un correo electrónico cifrado que protege su privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Oferta de Black Friday de Proton Mail: hasta un 40% de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Aproveche las rebajas de Black Friday y obtenga suscripciones de Proton Mail con hasta un 40 % de descuento. Encontrará las mejores ofertas en planes de correo electrónico seguro cifrado de extremo a extremo."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Hasta un 40 % de descuento en correo electrónico seguro"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*Con un costo de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Con un costo de ${ TOTAL_SUM } durante los primeros 2 años"],"30-day money-back guarantee":["Garantía de devolución de dinero de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Con un costo de ${ TOTAL_SUM } durante los primeros 2 años"],"Billed at ${ TOTAL_SUM } for the first year":["Con un costo de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorre ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Amo mi Proton Mail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias Proton por mantenernos a salvo en el complicado universo de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Obtiene aquello por lo que paga. En el caso de la gran tecnología, cuando uno no paga nada, se acostumbra. Dejé de usar Gmail y cambié a @ProtonMail"]},"specialoffer:time":{"Days":["Días"],"Hours":["Horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Safe from trackers":["A salvo de rastreadores"],"Stay organized":["Mantenga todo en orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["No confíe solo en nuestra palabra"],"Make your inbox yours":["Tome posesión de su bandeja de entrada"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiera sus datos de Google con un solo clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenidos bloqueados y navegue de forma privada. Incluye más de ${ TOTAL_VPN_SERVERS } servidores en más de ${ TOTAL_VPN_COUNTRIES } países, se conecta con hasta 10 dispositivos, accede a servicios de transmisión de todo el mundo, bloquea malware y publicidad y mucho más."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparta su calendario con familiares, amigos y compañeros fácilmente y consulte calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 seudónimos de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, seudónimos ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Administre hasta 25 calendarios, apps móviles, protegido con cifrado de extremo a extremo, importación de calendario con 1 clic desde Google y más."]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Tenga en cuenta que, en este momento, estamos experimentando problemas con el servicio ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["En este momento, tenemos problemas con uno o más servicios."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["En este momento, tenemos problemas con el servicio Proton VPN."],"Learn more":["Más información"]},"steps":{"Step":["Paso"]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subacategoria","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } minuto","${ readingTime } minutos"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No encontró lo que buscaba?"],"General contact":["Contacto general"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto legal"],"Media contact":["Contacto para medios"],"Partnerships contact":["Contacto para colaboradores"],"Reading":["Lectura"]},"Support Form Platform option":{"VPN for Android TV":["VPN para Android TV"],"VPN for Apple TV":["VPN para Apple TV"],"VPN for Chromebook":["VPN para Chromebook"]},"Support troubleshooting":{"App version":["Versión de la app"],"Browser":["Navegador"],"Check if this helps":["Compruebe si le sirve"],"Choose a product":["Elija un producto"],"Did this solve your issue?":["¿Le ha resultado útil para resolver el problema?"],"Faster assistance is just a few clicks away":["Solo le separan unos clics de una asistencia más rápida"],"How can we help?":["¿Cómo podemos ayudarle?"],"No, contact support":["No, contactar a soporte"],"Please fill out one field after another":["Complete un campo después de otro"],"Please make your selections":["Realice sus selecciones"],"Proton account":["Cuenta de Proton"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Gracias por sus comentarios"],"What can we help with?":["¿En qué podemos ayudarle?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, reporte el problema desde la app Bridge: Ayuda > Reportar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la cuenta"],"Contacts":["Contactos"],"Custom email domain":["Dominio de correo electrónico personalizado"],"Email delivery and Spam":["Entrega de correo electrónico y spam"],"Encryption":["Cifrado"],"Login and password":["Inicio de sesión y contraseña"],"Merge aliases and accounts":["Combinar alias y cuentas"],"Migrate to Proton":["Migrar a Proton"],"Notifications":["Notificaciones"],"Other":["Otros"],"Plans and billing":["Planes y facturación"],"Proton for Business":["Proton for Business"],"Sign up":["Regístrese"],"Storage":["Almacenamiento"],"Users, addresses, and identities":["Usuarios, direcciones e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Seleccione un tema"]},"Testimonial":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacados"],"Go to testimonial source":["Ir a la fuente testimonial"],"Open source of award":["Abrir fuente del premio"],"Open source of quote":["Abrir fuente de la cita"],"Reviews":["Reseñas"],"Videos":["Videos"],"Watch on TikTok":["Ver en TikTok"],"Watch on YouTube":["Ver en YouTube"]},"TestimonialCategory":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacados"],"Media":["Medios"],"Reviews":["Reseñas"],"Videos":["Videos"]},"Text":{"If you need help, check out our ${ supportLink }.":["Si necesita ayuda, consulte nuestra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Es posible que la página que busca haya sido eliminada o que sea un\nenlace antiguo."],"Your question may already have an answer in our knowledge base:":["Puede que haya respuesta a su pregunta en nuestra base de conocimientos:"]},"Title":{"On this page":["En esta página"],"Related articles":["Artículos relacionados"],"Share ${ thisPage }":["Compartir ${ thisPage }"],"Switch to Proton Pass - Contact us":["Cambie a Proton Pass - Contáctenos"],"Thank you!":["¡Gracias!"],"this page":["esta página"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenidos bloqueados y navegue de forma privada. Incluye más de ${ TOTAL_VPN_SERVERS } servidores en más de ${ TOTAL_VPN_COUNTRIES } países, la mayor velocidad VPN, ${ TOTAL_VPN_CONNECTIONS } conexiones VPN, servicios de transmisión en todo el mundo, bloqueador de malware y publicidad y mucho más."]},"vpn_servers":{"Get Proton VPN Plus":["Obtener Proton VPN Plus"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Obtener Proton Wallet"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Guía sobre Bitcoin"],"Proton Wallet news":["Novedades sobre Proton Wallet"],"Proton Wallet support":["Soporte para Proton Wallet"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Incluye todas las funciones en Proton Unlimited y"],"Limited availability":["Disponibilidad limitada"],"The easiest way to securely own, send, and receive Bitcoin":["La forma más fácil de retener, enviar y recibir Bitcoin con seguridad"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Descubra Proton Wallet"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Almacene Bitcoin y negocie de forma privada con una cartera de autocustodia cifrada."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["Infórmese sobre Bitcoin, la red de valor de internet."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Asegúrese de tener siempre el control de su Bitcoin."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["La cartera cifrada de código abierto que le permite controlarlo todo."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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Apple is becoming an ad company despite privacy claims | Proton
For years, Apple watched Google and Meta make billions by collecting every scrap of people’s data to target them with ads. Now it appears it was just taking notes.
Apple’s advertising operation follows the surveillance capitalism model of its rivals, using data it collects from various Apple services and your Apple account to show you ads in the App Store as well as its News and Stocks apps. Notably, these are all platforms or services that Apple has complete control over, allowing it to lock out its competitors.
This new emphasis on advertising also undermines Apple’s claims about privacy with its App Tracking Transparency (ATT) feature and its “Privacy. That’s iPhone” ad campaign. In fact, it appears ATT may have been more about blocking competitors than protecting user privacy. Since Apple introduced ATT, its ad revenue has skyrocketed, leading German regulators to investigate(nueva ventana) Apple to see if it’s abusing its power.
How Apple’s tracking works
On Nov. 20, a pair of iOS developers known as Mysk(nueva ventana) discovered that Apple has a specific identifier (a “directory services identifier” or DSID) for every Apple iCloud account. It uses DSID to collect detailed information about your behavior in Apple apps and the App Store, and there’s no way for you to turn it off.
This technically doesn’t violate Apple’s privacy policy because it has multiple privacy policies, one for its device, one for the App Store, and one for each Apple app. The Apple device privacy policy(nueva ventana) states that Apple doesn’t collect personal information or it anonymizes it.
However, the privacy policies for the App Store(nueva ventana) and the Apple News(nueva ventana) and Stocks(nueva ventana) apps all state plainly that those services collect a wealth of information about your “browsing, purchases, searches, and downloads”. It goes on to say, “These records are stored with IP address, a random unique identifier (where that arises), and Apple ID when you are signed in to the App Store or other Apple online stores”.
Apple monitors your every move in the App Store and its News and Stocks apps and then uses that data to sell ads targeting you in those same apps. To meet its growth forecasts, experts expect Apple to start selling ads in its Maps, Podcast, and Books apps, meaning it could replicate this model across more of its services. Much more of your activity could be monitored in the future.
You can disable ad personalization on your iPhone. However, this doesn’t prevent the App Store or News and Stocks apps from collecting and using your data, nor does it prevent Apple from using other information it has on you, such as your network provider or device type, for ads.
Apple’s App Tracking Transparency and walled garden give it an ad-vantage
This all might seem surprising given Apple’s various claims about privacy, “What happens on your iPhone stays on your iPhone”, and ATT. However, ATT targeted a very specific niche of data collection. An app only needs to ask your permission to collect data if it has trackers that follow you outside the app(nueva ventana) onto another app or website. ATT doesn’t prevent companies from monitoring your activity within an app and collecting that data, like Apple does with the App Store and its News and Stocks apps.
Still, this limited tracker blocking has had an effect. Meta predicted it would lose $10 billion in ad revenue(nueva ventana) in 2022 because of ATT. Twitter, Snap, YouTube, and data brokers have also complained that ATT gives Apple an unfair advantage. But Apple’s walled garden is equally important to Apple’s rapidly forming ad empire.
Take the App Store as an example. The App Store is the only way to get apps on your iPhone or iPad. Now that third-party trackers have been eliminated, Apple is the only company that has access to users’ behavior in the App Store. And it is using its data and captive audience to great effect. According to reports, Apple’s search ads in the App Store were responsible for driving 58% of app downloads(nueva ventana) attributable to ads in Sept. 2021, up from 13% in Jan. 2020.
Apple wants to keep your data for itself
Unfortunately, this is another example of Big Tech introducing privacy measures that prevent competitors from accessing your data so that it can keep it all for itself. To these companies, privacy means “no one can access your information but us”.
This type of reasoning eventually spills over into other fields as well. Apple originally made its name by offering an unrivaled user experience on its devices. However, the logic of a walled garden means you can serve ads in places you know people must go and where no competitors can reach. That’s how you end up with ads in a Settings menu.
Right now, Big Tech is telling internet users they can choose which data captor they want and calling it freedom. But the only way to be truly free and private is to choose services that treat you like a person rather than a product.
We began Proton, not because we wanted to find the most efficient way to sell ads, but because we wanted to give everyone the ability to protect and control their information. We don’t want your data, which is why we encrypt as much of it as possible and only make money through paid subscriptions to our premium plans.
At Proton, privacy means what it really means. No one but you can access your information. Period.