all-in-one privacy solution":["Proton Unlimited is een all-in-one privacy-oplossing"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Geen advertenties. Standaard privacy."],"People before profits":["Mensen vóór winst"],"Security through transparency":["Veiligheid door openheid"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["De beste ${ BLACK_FRIDAY }-deals voor Proton Mail"],"The world’s only community- supported email service":["'s Werelds enige door de community ondersteunde e-mailservice"]},"specialoffer:limited":{"${ hours } hour":["${ hours } uur","${ hours } uur"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Nog ${ hoursLeft }, ${ minutesLeft } en ${ secondsLeft } resterend"],"${ minutes } minute":["${ minutes } minuut","${ minutes } minuten"],"${ seconds } second":["${ seconds } seconde","${ seconds } seconden"],"Limited time offer":["Aanbieding beperkt geldig"]},"specialoffer:listitem":{"Create multiple addresses":["Maak meerdere e-mailadressen aan"],"Hide-my-email aliases":["Hide-my-email-aliassen"],"Quickly unsubscribe from newsletters":["Meld u eenvoudig af voor nieuwsbrieven"],"Use your own domain name":["Gebruik uw eigen domeinnaam"]},"specialoffer:logos":{"As featured in":["Zoals te lezen in"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Kies voor beveiligde e-mail die uw privacy beschermt"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Black Friday Sale - Tot 40% korting"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Profiteer tijdens Black Friday van wel 40% korting op Proton Mail-abonnementen. Bekijk geweldige aanbiedingen voor onze veilige, end-to-end versleutelde e-mailabonnementen."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Black Friday Sale | Tot 40% korting op veilige e-mail"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"30-day money-back guarantee":["30 dagen niet-goed-geld-terug-garantie"],"Billed at ${ TOTAL_SUM } for the first 2 years":["U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"Billed at ${ TOTAL_SUM } for the first year":["U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"You save ${ SAVE_SUM }":["U bespaart ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Ik ben fan van ProtonMail"],"My favorite email service":["Mijn favoriete e-mailservice"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Proton houdt ons allemaal veilig in het complexe internetuniversum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Je krijgt waarvoor je betaalt. In het geval van Big Tech betekent 'gratis' dat je wordt gebruikt. Ik ben gestopt met Gmail en overgestapt op @ProtonMail"]},"specialoffer:time":{"Days":["Dagen"],"Hours":["Uur"],"Min":["Min"]},"specialoffer:title":{"And much more":["En nog veel meer"],"Safe from trackers":["Beschermd tegen trackers"],"Stay organized":["Blijf georganiseerd"],"Black Friday email deals":["Black Friday-deals voor e-mail"],"Don’t just take our word for it":["U hoeft ons niet te geloven"],"Make your inbox yours":["Maak uw inbox van u"],"Our story":["Ons verhaal"],"Transfer your data from Google in one click":["Zet uw gegevens van Google over met één klik"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met ${ TOTAL_VPN_SERVERS }+ servers in meer dan ${ TOTAL_VPN_COUNTRIES } landen, verbinding met maximaal 10 apparaten, wereldwijd toegang tot streamingdiensten, malware- en advertentieblokkering, en meer."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Deel uw agenda eenvoudig met uw familie, vrienden of collega's, en bekijk externe agenda's."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 1 aangepast e-maildomein, 10 e-mailadressen, 10 hide-my-email-aliassen, gedeelde agenda's en meer."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 3 aangepaste e-maildomeinen, 15 e-mailadressen, onbeperkt hide-my-email-aliassen, gedeelde agenda's en meer."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Beheer tot 25 agenda's, mobiele apps, beveiligd met end-to-end versleuteling, agenda's van Google importeren met 1 klik, en meer."]},"Status banner":{"Learn more":["Meer informatie"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["We ondervinden op dit moment problemen met de ${ issues[0] }service."],"We are experiencing issues with one or more services at the moment.":["We ondervinden momenteel problemen met een of meer services."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Momenteel werkt de dienst van Proton VPN niet naar behoren"],"Learn more":["Meer informatie"]},"steps":{"Step":["Stap"]},"suggestions":{"Suggestions":["Suggesties"]},"Support":{"Sub category":["Subcategorie","Subcategorieën"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categorie","Categorieën"],"Didn’t find what you were looking for?":["Niet gevonden wat u zocht?"],"General contact":["Algemene contactgegevens"],"Get help":["Krijg hulp"],"Legal contact":["Contactgegevens voor juridische zaken"],"Media contact":["Contactgegevens voor media"],"Partnerships contact":["Contactgegevens voor partnerschappen"],"Reading":["Lezen"]},"Support Form Platform option":{"VPN for Android TV":["VPN voor Android TV"],"VPN for Apple TV":["VPN voor Apple TV"],"VPN for Chromebook":["VPN voor Chromebook"]},"Support troubleshooting":{"App version":["App-versie"],"Browser":["Browser"],"Check if this helps":["Kijk of dit helpt"],"Choose a product":["Kies een product"],"Did this solve your issue?":["Heeft dit uw probleem opgelost?"],"Faster assistance is just a few clicks away":["Snellere hulp is met een paar klikken geregeld"],"How can we help?":["Hoe kunnen we helpen?"],"No, contact support":["Nee, contact opnemen met ondersteuning"],"Please fill out one field after another":["Vul de velden achter elkaar in"],"Please make your selections":["Maak een keuze"],"Proton account":["Proton-account"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Bedankt voor uw feedback"],"What can we help with?":["Waar kunnen we mee helpen?"],"Yes":["Ja"]},"support_modal_search_query":{"Search query":["Zoekopdracht"]},"support_search_button":{"Search":["Zoeken"]},"support_search_i_am_looking_for":{"I'm looking for":["Ik ben op zoek naar"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Om problemen sneller op te lossen, meldt u het via de Bridge-app: Help > Een probleem melden."],"Information":["Informatie"]},"SupportForm:option":{"Account Security":["Accountbeveiliging"],"Contacts":["Contactpersonen"],"Custom email domain":["Aangepast e-maildomein"],"Email delivery and Spam":["E-maillevering en spam"],"Encryption":["Versleuteling"],"Login and password":["Inlognaam en wachtwoord"],"Merge aliases and accounts":["Aliassen en accounts samenvoegen"],"Migrate to Proton":["Migreren naar Proton"],"Notifications":["Meldingen"],"Other":["Overig"],"Plans and billing":["Abonnementen en facturering"],"Proton for Business":["Proton for Business"],"Sign up":["Inschrijven"],"Storage":["Opslag"],"Users, addresses, and identities":["Gebruikers, adressen en identiteiten"]},"SupportForm:optionIntro":{"Select a topic":["Kies een onderwerp"]},"Testimonial":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Go to testimonial source":["Naar bron van testimonial"],"Open source of award":["Bron van award openen"],"Open source of quote":["Bron van citaat openen"],"Reviews":["Reviews"],"Videos":["Video's"],"Watch on TikTok":["Bekijken op TikTok"],"Watch on YouTube":["Bekijken op YouTube"]},"TestimonialCategory":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Media":["Media"],"Reviews":["Reviews"],"Videos":["Video's"]},"Text":{"If you need help, check out our ${ supportLink }.":["Bekijk onze ${ supportLink } als u hulp nodig hebt."],"The page you’re looking for might have been removed, or it could be an\nold link.":["De pagina waarnaar u op zoek bent, is mogelijk verwijderd, of u gebruikt een oude koppeling."],"Your question may already have an answer in our knowledge base:":["Uw vraag is mogelijk al beantwoord in onze kennisbank:"]},"Title":{"On this page":["Op deze pagina"],"Related articles":["Gerelateerde artikelen"],"Share ${ thisPage }":["${ thisPage } delen"],"Switch to Proton Pass - Contact us":["Stap over op Proton Pass - Neem contact met ons op"],"Thank you!":["Bedankt!"],"this page":["deze pagina"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_VPN_SERVERS } servers in meer dan ${ TOTAL_VPN_COUNTRIES } landen, de hoogste VPN-snelheid, ${ TOTAL_VPN_CONNECTIONS } VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."]},"vpn_servers":{"Get Proton VPN Plus":["Neem Proton VPN Plus"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Kies Proton Wallet"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Bitcoin-gids"],"Proton Wallet news":["Proton Wallet-nieuws"],"Proton Wallet support":["Ondersteuning voor Proton Wallet"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Omvat alles van Proton Unlimited en"],"Limited availability":["Beperkte beschikbaarheid"],"The easiest way to securely own, send, and receive Bitcoin":["De eenvoudigste manier om Bitcoin veilig te bewaren, versturen en ontvangen"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Ontdek Proton Wallet"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Bewaar en verhandel Bitcoin privé met een versleutelde zelfbeheerde portemonnee."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["Meer informatie over Bitcoin, het valutanetwerk van het internet."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Zorg dat u altijd de controle heeft over uw Bitcoins."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["De versleutelde, open-source portemonnee waarvan u de baas bent."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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Google’s Privacy Sandbox is privacy quicksand | Proton
Google has already taken privacy washing to the extreme by trying to brand itself as “privacy focused”, even though its business model is based on surveillance.
Lately, the company’s marketing strategy has turned toward outright Orwellian doublespeak with a new feature called “enhanced ad privacy” which actually enables the company to monitor your behavior in new and monopolistic ways.
You might have seen this “ad privacy feature” in Chrome via a popup inviting you to turn on “ad topics”, which allegedly protects your browsing history and identity. (In some regions, the feature is opt-out(nieuw venster).) In fact, the feature doesn’t offer any privacy whatsoever and does not prevent Google from tracking and identifying you.
All it does is block some third-party cookies (which other browsers already do by default), while continuing to collect your data and repackage it for targeted advertising.
The messaging around this feature — part of the company’s new “Privacy Sandbox” initiative — is Google’s most disingenuous statement since its CEO said(nieuw venster) “privacy is at the heart of everything we do.”
The Privacy Sandbox is more like privacy quicksand: It seems safe, but you should avoid it at all costs.
What is Privacy Sandbox?
In 2019, Google announced(nieuw venster) that “privacy is paramount to us”, and resolved to create ways to target you with relevant ads without the use of tracking cookies or device fingerprinting. Google developed these new methods publicly with ad-tech vendors over multiple years and called this initiative the Privacy Sandbox(nieuw venster).
Google framed the Privacy Sandbox as a way to give people more control over their privacy. But considering the timing of the initiative and the business incentives involved, it’s very hard to believe privacy was the company’s real motivation.
Google had two options in 2019. It could do nothing, and Google Chrome would remain the only major browser still allowing tracking cookies. This would have been a bad look in the face of rising public distrust of Big Tech. Or it could block cookies in Chrome and effectively destroy its own business model.
Google didn’t like either of those options and invented a third, the Privacy Sandbox, in which Chrome blocks third-party cookies while continuing to monitor people’s web browsing. Instead of letting websites watch you, Google does the watching. Then it infers your interests, bundles you “anonymously” into groups of people with similar interests, and sells your attention as a package to advertisers. (Websites may still be able to identify you(nieuw venster).)
Why is this bad?
Google is basically tricking people. It’s telling over 3 billion Chrome users — more than half the world’s adult population — that the things they do online are private. And it’s a lie. The things they do online are visible to Google, which is enriching itself from the deception.
If this doesn’t bother you, it may be because online surveillance feels abstract or impersonal. But that’s hardly the case. Imagine placing a camera over your shoulder and livestreaming your computer screen to a Google server. That’s functionally the same as using Chrome while logged in to your Google Account.
And Google refers to this as “enhanced ad privacy”.
The deception has another layer of abuse that goes beyond privacy. Not only is Google taking your data, it’s taking your agency. Privacy implies the freedom to choose what happens to you. Google is advertising its products as private in order to give you the illusion of choice and extend the life of its lucrative business model a few more quarters.
If Google were truly concerned about your privacy, wouldn’t it turn off surveillance by default and let you “choose” to turn it back on?
Google has crossed a line with Privacy Sandbox. If you want true privacy, switch to online services that are end-to-end encrypted and block ad tracking by default. The only real solution to keeping your data truly private is to deGoogle your life (stop using Google services).
We created Proton on the premise that the future of the internet is at stake. It’s up to each of us whether the internet remains a tool for companies to concentrate our data into their own hands for profit, or becomes a platform rooted in fundamental rights and freedom.
Proton is building encrypted services that actively prevent companies, including ours, from accessing your data.
We started with email — your online identity — so that you can protect your communications and online accounts behind end-to-end encryption. More than 100 million people have joined our community, and we continue to develop more tools that give you control of your data, from your photos and documents to your account passwords and calendar events. Our VPN(nieuw venster) service blocks online trackers(nieuw venster) and protects your browsing activity from internet service providers. We’ve also compiled a list of privacy-focused web browsers that will protect you better than Chrome. We’re working to build a world where the word privacy still means something and your data is truly yours. Make the switch.