all-in-one privacy solution":["Proton Unlimited is een all-in-one privacy-oplossing"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Geen advertenties. Standaard privacy."],"People before profits":["Mensen vóór winst"],"Security through transparency":["Veiligheid door openheid"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["De beste ${ BLACK_FRIDAY }-deals voor Proton Mail"],"The world’s only community- supported email service":["'s Werelds enige door de community ondersteunde e-mailservice"]},"specialoffer:limited":{"${ hours } hour":["${ hours } uur","${ hours } uur"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Nog ${ hoursLeft }, ${ minutesLeft } en ${ secondsLeft } resterend"],"${ minutes } minute":["${ minutes } minuut","${ minutes } minuten"],"${ seconds } second":["${ seconds } seconde","${ seconds } seconden"],"Limited time offer":["Aanbieding beperkt geldig"]},"specialoffer:listitem":{"Create multiple addresses":["Maak meerdere e-mailadressen aan"],"Hide-my-email aliases":["Hide-my-email-aliassen"],"Quickly unsubscribe from newsletters":["Meld u eenvoudig af voor nieuwsbrieven"],"Use your own domain name":["Gebruik uw eigen domeinnaam"]},"specialoffer:logos":{"As featured in":["Zoals te lezen in"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Kies voor beveiligde e-mail die uw privacy beschermt"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Black Friday Sale - Tot 40% korting"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Profiteer tijdens Black Friday van wel 40% korting op Proton Mail-abonnementen. Bekijk geweldige aanbiedingen voor onze veilige, end-to-end versleutelde e-mailabonnementen."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Black Friday Sale | Tot 40% korting op veilige e-mail"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"30-day money-back guarantee":["30 dagen niet-goed-geld-terug-garantie"],"Billed at ${ TOTAL_SUM } for the first 2 years":["U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"Billed at ${ TOTAL_SUM } for the first year":["U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"You save ${ SAVE_SUM }":["U bespaart ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Ik ben fan van ProtonMail"],"My favorite email service":["Mijn favoriete e-mailservice"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Proton houdt ons allemaal veilig in het complexe internetuniversum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Je krijgt waarvoor je betaalt. In het geval van Big Tech betekent 'gratis' dat je wordt gebruikt. Ik ben gestopt met Gmail en overgestapt op @ProtonMail"]},"specialoffer:time":{"Days":["Dagen"],"Hours":["Uur"],"Min":["Min"]},"specialoffer:title":{"And much more":["En nog veel meer"],"Make your inbox yours":["Personaliseer uw inbox"],"Safe from trackers":["Beschermd tegen trackers"],"Stay organized":["Houd overzicht"],"Black Friday email deals":["Black Friday-deals voor e-mail"],"Don’t just take our word for it":["U hoeft ons niet te geloven"],"Our story":["Ons verhaal"],"Transfer your data from Google in one click":["Zet uw gegevens van Google over met één klik"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, verbinding met maximaal 10 apparaten, wereldwijd toegang tot streamingdiensten, malware- en advertentieblokkering, en meer."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Deel uw agenda eenvoudig met uw familie, vrienden of collega's, en bekijk externe agenda's."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 1 aangepast e-maildomein, 10 e-mailadressen, 10 hide-my-email-aliassen, gedeelde agenda's en meer."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 3 aangepaste e-maildomeinen, 15 e-mailadressen, onbeperkt hide-my-email-aliassen, gedeelde agenda's en meer."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Beheer tot 25 agenda's, mobiele apps, beveiligd met end-to-end versleuteling, agenda's van Google importeren met 1 klik, en meer."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Momenteel werkt de dienst van Proton VPN niet naar behoren"],"Learn more":["Meer informatie"]},"Status banner":{"Learn more":["Meer informatie"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["We ondervinden op dit moment problemen met de ${ issues[0] }service."],"We are experiencing issues with one or more services at the moment.":["We ondervinden momenteel problemen met een of meer services."]},"suggestions":{"Suggestions":["Suggesties"]},"Support":{"Sub category":["Subcategorie","Subcategorieën"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categorie","Categorieën"],"Didn’t find what you were looking for?":["Niet gevonden wat u zocht?"],"General contact":["Algemene contactgegevens"],"Get help":["Krijg hulp"],"Legal contact":["Contactgegevens voor juridische zaken"],"Media contact":["Contactgegevens voor media"],"Partnerships contact":["Contactgegevens voor partnerschappen"],"Reading":["Lezen"]},"Support categories":{"Browse Proton product support":["Zoeken in Proton-productondersteuning"]},"Support category":{"There is no article in this category yet.":["Er zijn nog geen artikelen in deze categorie."]},"Support troubleshooting":{"--- Select ---":["--- Selecteren ---"],"App version":["App-versie"],"Browser":["Browser"],"Check if this helps":["Kijk of dit helpt"],"Choose a category for your question":["Kies een categorie voor uw vraag"],"Choose a product":["Kies een product"],"Did this solve your issue ?":["Heeft dit uw probleem opgelost?"],"Faster assistance is just a few clicks away — please make your selections":["Snellere ondersteuning binnen een paar klikken — maak uw keuze"],"No, contact support":["Nee, contact opnemen met ondersteuning"],"Proton account":["Proton-account"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Bedankt voor uw feedback"],"Troubleshooting":["Probleemoplossing"],"What can we help with ?":["Waar mogen we u bij helpen?"],"Yes":["Ja"]},"support_modal_search_query":{"Search query":["Zoekopdracht"]},"support_search_button":{"Search":["Zoeken"]},"support_search_i_am_looking_for":{"I'm looking for":["Ik ben op zoek naar"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Om problemen sneller op te lossen, meldt u het via de Bridge-app: Help > Een probleem melden."],"Information":["Informatie"]},"SupportForm:option":{"Account Security":["Accountbeveiliging"],"Contacts":["Contactpersonen"],"Custom email domain":["Aangepast e-maildomein"],"Email delivery and Spam":["E-maillevering en spam"],"Encryption":["Versleuteling"],"Login and password":["Inlognaam en wachtwoord"],"Merge aliases and accounts":["Aliassen en accounts samenvoegen"],"Migrate to Proton":["Migreren naar Proton"],"Notifications":["Meldingen"],"Other":["Overig"],"Plans and billing":["Abonnementen en facturering"],"Proton for Business":["Proton for Business"],"Sign up":["Inschrijven"],"Storage":["Opslag"],"Users, addresses, and identities":["Gebruikers, adressen en identiteiten"]},"SupportForm:optionIntro":{"Select a topic":["Kies een onderwerp"]},"swiss_baseed_feature":{"Swiss based":["Gevestigd in Zwitserland"]},"Testimonial":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Go to testimonial source":["Naar bron van testimonial"],"Reviews":["Reviews"],"Videos":["Video's"]},"Text":{"Find the plan that's right for you":["Vind het abonnement dat bij u past"],"If you need help, check out our ${ supportLink }.":["Bekijk onze ${ supportLink } als u hulp nodig hebt."],"The page you’re looking for might have been removed, or it could be an\nold link.":["De pagina waarnaar u op zoek bent, is mogelijk verwijderd, of u gebruikt een oude koppeling."]},"Tooltip":{"More information":["Meer informatie"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Maak tot 20 aangepaste en deelbare versleutelde agenda's aan. Voeg daar bovenop tot 5 agenda's toe van vrienden, familie, collega's en organisaties."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, de hoogste VPN-snelheid, ${ TOTAL_VPN_CONNECTIONS } VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."],"Access blocked content and browse privately. 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Political campaigns and your personal data | Proton
During this American presidential election campaign season, politicians have scored points calling out tech companies(new window) for abusing the personal data of their users. Yet many political campaigns are engaged in very similar practices.
Political campaigns are now sophisticated data operations that collect mass amounts of personal information from their supporters and potential voters. Their methodology is similar to Google’s or Facebook’s. The main difference is Google uses its data to nudge you to buy something, while political campaigns use their data to nudge you to vote for their candidate.
This blog post will look at how political campaigns collect data on their supporters, what they do with that data, and how secure it is. We will also cover what you can do to keep your data private.
How election campaigns get your data
Almost every modern election campaign hires data brokers to collect data on potential voters. (This report from Tactical Tech(new window) lists case studies from the US, the UK, Chile, Kenya, the Philippines, India, Taiwan, Mexico, and the Dominican Republic.) Political campaigns now rely on data to inform everything they do, from where they campaign to whom they target, even down to the specific wording an ad will use. This thirst for data has not just infected American political parties, but practically every international democracy.
Political campaigns rely on both public and private data. An example of public data includes voter registration records or some types of polls. Campaigns also do large amounts of work to build up stores of private data. They run private polls and surveys and use the party’s proprietary and membership data. They collect this data directly from their supporters and donors with their consent, using sign-up sheets and mailing lists.
A data broker is an independent organization or company that collects, aggregates, and analyzes data from multiple sources. They use different strategies to compile data on potential voters, but they all aggregate both public and private data. Cambridge Analytica infamously collected data on millions of Facebook users. Other data brokers cull publicly available data, such as census records, driver records, and social media profiles, and mix it with consumer and user databases.
Consumer data is exploding thanks to the proliferation of surveillance capitalism. Examples of this type of data includes consumer purchase histories, credit card transaction records, and Internet service provider browsing histories. Data brokers collect much of this data without the voters’ knowledge and they combine it to make extremely comprehensive, and in some cases frighteningly predictive, voter profiles.
The result is that political campaigns have access to truly massive databases. Cambridge Analytica famously claimed(new window) in the 2016 US presidential election that it had 5,000 data points on 240 million Americans. Another data broker that is funded by the Koch family, i360, claims to have 1,800 data points(new window) on over 270 million Americans.
Finding voters on social media
Political campaigns use this data to build models that predict what will motivate or discourage individual voters. They use this information to make highly specific social media ads that they deliver to targeted groups.
For example, one data broker, Dstillery, ran an independent survey during the 2016 Iowa caucus. They found there was a high correlation(new window) between Iowans who enjoyed grilling outside and Trump supporters. The Trump campaign could have used that information to deliver concentrated “get out the vote” messaging to anyone that had a picture of themselves at a backyard barbecue on Facebook. Similarly, the Clinton campaign could have used this data to send out targeted negative ads.
What’s the problem?
That political campaigns use data is not new. Polling has been around about as long as professional campaigning, and Barack Obama’s 2008 campaign was praised for its masterful data operation(new window).
However, the amount of data political campaigns have access to, and that data’s sensitivity, has reached new heights. Fueled by the explosion of consumer data and the proliferation of data-collecting devices, the amount of data created worldwide is accelerating at an exponential rate. According to a 2018 Demos report(new window), IBM estimated that 90 percent of the data that exists today was created in the last two years.
Additionally, most people don’t know what information political campaigns have on them. It is one thing if you share information willingly with a political campaign you support. It is another thing if that campaign accesses your data without informing you that they have it or asking your permission. If a political campaign were to ask you for your credit score or your whereabouts for the past week(new window), you’d likely refuse to answer. However, a campaign, through its data broker, likely already has that data on you.
Furthermore, users have very little idea about what campaigns do with their data once it has been collected. It has become standard practice for political campaigns to “rent out” their database. Nearly every candidate that dropped out of the 2016 US presidential election sold, shared, or rented out the data of their supporters(new window) to third parties. These third parties can be other candidates, political action committees, the national political party, or private firms.
In the US, if you give data to a candidate by filling out a campaign survey or questionnaire, they can generally sell or share it without informing you or asking your permission.
The best solution is to call for increased transparency into how political campaigns collect and use data. Just like the GDPR(new window) allows you to request what data a corporation has on you(new window), you should be able to ask what information a political campaign has on you and where it came from. This would require new regulations. Until that happens, there is little you can do other than attempt to minimize your data footprint(new window). You can take the following actions to limit what information political campaigns can access:
Do not share your personal information with a political campaign and ask your friends not to as well.
Reconsider what information you share over social media.
As we have seen through data breaches and hacks in the past, data is power. The electorate has a right to know how their data is being used and to expect data they share to be secured.
Proton Mail and Proton VPN are funded by community contributions. If you would like to support our development efforts, you can upgrade to a paid plan(new window) or donate(new window). Thank you for your support.
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