all-in-one privacy solution":["Proton Unlimited tam kapsamlı bir gizlilik çözümüdür"],"Black Friday":["Muhteşem Cuma"],"No ads. Privacy by default.":["Reklamsız. Privacy by default."],"People before profits":["İnsanlar paradan önce gelir"],"Security through transparency":["Şeffaflık ile güvenlik"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["En iyi Proton Mail ${ BLACK_FRIDAY } fırsatları"],"The world’s only community- supported email service":["Dünyanın tek topluluk tarafından desteklenen e-posta hizmeti"]},"specialoffer:limited":{"${ hours } hour":["${ hours } saat","${ hours } saat"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft } - ${ minutesLeft } - ${ secondsLeft } kaldı"],"${ minutes } minute":["${ minutes } dakika","${ minutes } dakika"],"${ seconds } second":["${ seconds } saniye","${ seconds } saniye"],"Limited time offer":["Sınırlı süreli teklif"]},"specialoffer:listitem":{"Create multiple addresses":["Birden adres oluşturun"],"Hide-my-email aliases":["Hide-my-email takma adları (e-posta adresi)"],"Quickly unsubscribe from newsletters":["Bülten aboneliğinden hızlı ayrılma"],"Use your own domain name":["Kendi etki alanınızı kullanın"]},"specialoffer:logos":{"As featured in":["Belirtildiği gibi"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Gizliliğinizi koruyan bir şifreli e-posta edinin"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Muhteşem Cuma İndirimleri - %40'a varan indirimler"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Bu Muhteşem Cuma'da Proton Mail aboneliklerinde %40'a varan indirimlerden faydalanın. Uçtan uca şifrelenmiş e-posta tarifelerimiz için muhteşem fırsatlardan yararlanın."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Muhteşem Cuma İndirimleri - Güvenli e-postada %40'a varan indirimler"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*ilk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"30-day money-back guarantee":["30 günlük para iade garantisi"],"Billed at ${ TOTAL_SUM } for the first 2 years":["İlk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"Billed at ${ TOTAL_SUM } for the first year":["İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"You save ${ SAVE_SUM }":["${ SAVE_SUM } tasarruf ediyorsunuz"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["ProtonMail'imi seviyorum"],"My favorite email service":["En sevdiğim e-posta hizmeti"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Hepimizi bu karışık internet evreninde güvende tuttuğun için teşekkürler Proton."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ödediğinizin karşılığını alırsınız. Big Tech şirketleri söz konusu olduğunda, hiçbir şey ödememiyorsanız sizi kullanırlar. Gmail kullanmayı bıraktım ve @ProtonMail hizmetine geçtim"]},"specialoffer:time":{"Days":["Gün"],"Hours":["Saat"],"Min":["Dakika"]},"specialoffer:title":{"And much more":["Ve daha fazlası"],"Safe from trackers":["İzleyicilerdengüvende olun"],"Stay organized":["Düzenli kalın"],"Black Friday email deals":["Muhteşem Cuma e-posta fırsatları"],"Don’t just take our word for it":["Sırf bizden duymuş olmayın"],"Make your inbox yours":["Gelen kutunuzu kendinize ait kılın"],"Our story":["Öykümüz"],"Transfer your data from Google in one click":["Google'dan bilgilerinizi tek tıkla aktarın"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, 10 aygıta kadar bağlantı, dünya çapındaki yayın hizmetlerine erişim, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Takviminizi bir bağlantı aracılığıyla ailenizle, arkadaşlarınızla veya iş arkadaşlarınızla paylaşın ve başka takvimleri görüntüleyin."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["1 özel e-posta etki alanı, 10 e-posta adresi, 10 hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["3 özel e-posta etki alanı, 15 e-posta adresi, sınırsız hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["25'ye kadar takvim yönetin, mobil uygulamalar, uçtan uca şifreleme ile koruma, Google'dan tek tıkla aktarma ve daha fazlası."]},"Status banner":{"Learn more":["Ayrıntılı bilgi alın"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Şu anda ${ issues[0] } hizmeti ile ilgili sorun yaşamaktayız, bilginize."],"We are experiencing issues with one or more services at the moment.":["Şu anda bir veya daha fazla hizmet ile ilgili sorun yaşamaktayız."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Şu anda Proton VPN hizmetiyle ilgili sorunlar yaşıyoruz"],"Learn more":["Ayrıntılı bilgi alın"]},"steps":{"Step":["Adım"]},"suggestions":{"Suggestions":["Öneriler"]},"Support":{"Sub category":["Alt kategori","Alt kategori"]},"Support article":{"${ readingTime } min":["${ readingTime } dakikalık","${ readingTime } dakikalık"],"Category":["Kategori","Kategori"],"Didn’t find what you were looking for?":["Aradığınızı bulamadınız mı?"],"General contact":["Genel iletişim"],"Get help":["Yardım alın"],"Legal contact":["Hukuki iletişim"],"Media contact":["Medya iletişimi"],"Partnerships contact":["Ortaklık iletişimi"],"Reading":["Okuma süresi"]},"Support Form Platform option":{"VPN for Android TV":["Android TV için VPN"],"VPN for Apple TV":["VPN Apple TV uygulaması"],"VPN for Chromebook":["Chromebook için VPN"]},"Support troubleshooting":{"App version":["Uygulama sürümü"],"Browser":["Tarayıcı"],"Check if this helps":["Yardımcı olabilecek bu cevaba bir göz atın"],"Choose a product":["Bir ürün seçin"],"Did this solve your issue?":["Bu, sorununuzu çözdü mü?"],"Faster assistance is just a few clicks away":["Daha hızlı yardım birkaç tık uzağınızda"],"How can we help?":["Nasıl yardımcı olabiliriz?"],"No, contact support":["Hayır, destekle iletişime geçin"],"Please fill out one field after another":["Lütfen alanları tek tek sırayla doldurun"],"Please make your selections":["Lütfen seçimlerinizi yapın"],"Proton account":["Proton hesabı"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Geri bildiriminiz için teşekkürler"],"What can we help with?":["Ne konuda yardımcı olabiliriz?"],"Yes":["Evet"]},"support_modal_search_query":{"Search query":["Sorgu ara"]},"support_search_button":{"Search":["Ara"]},"support_search_i_am_looking_for":{"I'm looking for":["Şunu arıyorum: -"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Daha hızlı bir çözüm için, lütfen sorunu Bridge uygulamasının Yardım > Bir sorun bildir kısmından bildiririn."],"Information":["Bilgi"]},"SupportForm:option":{"Account Security":["Hesap Güvenliği"],"Contacts":["Kişiler"],"Custom email domain":["Özel e-posta etki alanı"],"Email delivery and Spam":["E-posta iletimi ve istenmeyen e-postalar"],"Encryption":["Şifreleme"],"Login and password":["Oturum ve şifre"],"Merge aliases and accounts":["Takma adları (e-posta adresi) ve hesapları birleştir"],"Migrate to Proton":["Proton üzerine aktarım"],"Notifications":["Bildirimler"],"Other":["Diğer"],"Plans and billing":["Tarifeler ve faturalandırma"],"Proton for Business":["Proton for Business"],"Sign up":["Hesap açma"],"Storage":["Depolama"],"Users, addresses, and identities":["Kullanıcılar, adresler ve kimlikler"]},"SupportForm:optionIntro":{"Select a topic":["Bir konu seç"]},"Testimonial":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Go to testimonial source":["Müşteri görüşünün kaynağına git"],"Open source of award":["Ödülün kaynağını aç"],"Open source of quote":["Alıntının kaynağını aç"],"Reviews":["İncelemeler"],"Videos":["Videolar"],"Watch on TikTok":["TikTok'ta izle"],"Watch on YouTube":["YouTube'da izle"]},"TestimonialCategory":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Media":["Medya"],"Reviews":["İncelemeler"],"Videos":["Videolar"]},"Text":{"If you need help, check out our ${ supportLink }.":["Yardıma ihtiyacınız varsa ${ supportLink } ziyaret edebilirsiniz."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Aradığınız sayfa kaldırılmış veya eski bir\nbağlantı olabilir."],"Your question may already have an answer in our knowledge base:":["Sorunuz halihazırda bilgi tabanımızda cevaplanmış olabilir:"]},"Title":{"On this page":["Bu sayfada"],"Related articles":["İlgili makaleler"],"Share ${ thisPage }":["${ thisPage } paylaşın"],"Switch to Proton Pass - Contact us":["Proton Pass hizmetine geçin - Bize ulaşın"],"Thank you!":["Teşekkürler!"],"this page":["Bu sayfayı"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, en yüksek VPN hızını, ${ TOTAL_VPN_CONNECTIONS } VPN bağlantısı, dünya çapındaki yayın hizmetlerini, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."]},"vpn_servers":{"Get Proton VPN Plus":["Proton VPN Plus edinin"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Proton Wallet edinin"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Bitcoin rehberi"],"Proton Wallet news":["Proton Wallet haberleri"],"Proton Wallet support":["Proton Wallet desteği"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Proton Unlimited'daki her şey dahildir ve"],"Limited availability":["Sınırlı kullanılabilirlik"],"The easiest way to securely own, send, and receive Bitcoin":["Bitcoin'e güvenli bir şekilde sahip olmanın, göndermenin ve almanın en kolay yolu"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Proton Wallet'ı Keşfedin"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Şifrelenmiş bir kendi kendine saklama cüzdanıyla Bitcoin'inizi özel olarak saklayın ve işlem yapın."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["İnternetin değer ağı olan Bitcoin hakkında bilgi edinin."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Bitcoin’lerinizin her zaman kontrolünüzde olduğundan emin olun."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["Direksiyona sizi koyan şifrelenmiş, açık kaynaklı cüzdan."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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Google ads are getting worse, at your expense | Proton
Starting last year, Google began to increase(yeni pencere) the number of ads displayed in Gmail. It started with more ads in the Promotions tab on mobile. And now it has grown to include advertising messages between regular emails on Gmail’s desktop site.
Gmail users have noticed. “Adding an ad into the MIDDLE of my email inbox is NOT COOL,” said one(yeni pencere). Seeming to acknowledge this creepy and invasive practice, Gmail itself replied on Twitter, “That doesn’t sound good, Catheryn.”
Google appears to be littering its products with ads to make up for steady losses in ad revenue over recent quarters. Revenue at the company grew only 1%(yeni pencere) in the last quarter of 2023, compared with 32% the year prior. Ad revenue suffered a 4% decline.
The inbox takeover by Google’s ad department illustrates the centrality of ads in the company’s business model. The primary way they make money is by spying on people and profiting from what they learn.
In reality, there are other ways to profitably provide online services that respect people’s privacy and promote democracy and innovation. This article explains what’s wrong with Google’s business model and suggests an alternative that puts people first.
The problem with Google’s ads
Advertising is not itself a problem. Ads are a useful tool to introduce new ideas and products into the marketplace.
The problem is when advertising and ad revenue become ends in themselves, justifying a business model based on surveillance. That’s what’s happening at Google. The company has built the largest ad display network in the history of the world, and it has combined this with the largest mass surveillance network to gather intimate data on virtually everyone.
There are several ways this can harm you and the rest of society:
Violations of privacy — Google and other tech companies are heavily incentivized to scrape your online activities for data that can be valuable as levers for advertisers to target you. For Google, all your movements, photos, and jotted thoughts are fair game. Google isn’t actually free; you pay with your privacy.
Political manipulation — Your data is valuable not just to Google but to politicians hoping to manipulate you. There are multiple dangers when surveillance and politics mix.
Government intrusions — As a byproduct of Google’s surveillance tech, government authorities now can also gain access to the company’s database. Through warrants or less accountable methods, governments around the world, particularly the United States, rely on Google and other tech companies to bolster their ability to peer into citizens’ private lives.
Poor user experience — Ads aren’t just annoying. Free, ad-based online services are built to satisfy the customers (advertisers), not to provide new and useful technology for actual people. The people are the product being sold.
How Google collects your data
In the early days of Gmail, ads were rampant, and the company scoured users’ inboxes for data to inform the mix of ads they showed you.
While Google no longer scans users’ emails for ads, they still do scan them and retain access to your inbox. Additionally, by using Gmail and remaining logged in to your Google account, your identity is associated with everything else you do while using Google products, including Search, Maps, YouTube, and more. Google keeps a dossier on its billions of users sourced from a dizzying number of sources.
GPS location and other sensor data from your device
IP address
Activity on Google services, such as places you label like home or work
Views and interactions with content and ads
People with whom you communicate or share content
Activity on third-party sites and apps that use Google services
Chrome browsing history you’ve synced with your Google Account
All this data is compiled and used to show you ads that may appear in your Gmail account, among your personal messages. If this (understandably) annoys you, you should look into leaving Google.
Blocking innovation
There’s another important harm associated with the Big Tech model. Google and other ad-tech companies use their market dominance to crush competitors who could introduce products that serve people better than they do.
We’ve written extensively about this. Apple and Google are some of the worst offenders, using their monopoly in app distribution to obstruct new products and drive up the prices you pay for software.
The latest instance of this is Big Tech’s interference with trade negotiations for the Indo-Pacific Economic Framework, in which their lobbyists are attempting to subvert democratic oversight.
But Google isn’t just blocking innovation in the broader market. Dependent on ad revenue, it has also stagnated internally, favoring ideas that generate the most revenue as quickly as possible.
Even where Google is pushing ahead with new technology, its business model isn’t changing. As The Verge noted(yeni pencere), “Google is still experimenting with how to put ads into the AI snapshots, though rest assured, they’re coming. Google’s going to need to monetize the heck out of AI for any of this to stick.”
For Google, if the question is revenue, the answer is ads.
Ad-free for privacy
There are other business models. In fact, the first commercialization of the internet was based on subscriptions, e-commerce, and simple display advertising.
Over the past decade, people have begun to push back against surveillance-based web services. New businesses have emerged with products focusing on privacy, online security, and respect for free market principles.
While Google develops new ways to learn more about you, we’re developing more advanced security and encryption techniques to thwart data-hungry hackers and governments.
It’s free to get a Proton account. We make money solely from our community through subscriptions. And right now, you can use Proton to deGoogle your life for just $1.
Google and other ad-tech companies are out of ideas. That’s why they’re pulling harder on the revenue levers they’ve become addicted to. But that won’t work forever.
Powered by your choices, the old internet is giving way to a new one that protects, rather than profits from, your private data.