all-in-one privacy solution":["Proton Unlimited è una soluzione completa per la privacy"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Niente pubblicità. La prima regola è la privacy."],"People before profits":["Le persone prima dei profitti"],"Security through transparency":["Più sicurezza grazie alla trasparenza"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Le migliori offerte di Proton Mail per il ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["L'unico servizio di posta elettronica al mondo supportato dalla community"]},"specialoffer:limited":{"${ hours } hour":["${ hours } ora","${ hours } ore"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Restano ${ hoursLeft }, ${ minutesLeft } e ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minuti"],"${ seconds } second":["${ seconds } secondo","${ seconds } secondi"],"Limited time offer":["Offerta a tempo limitato"]},"specialoffer:listitem":{"Create multiple addresses":["Crea indirizzi multipli"],"Hide-my-email aliases":["Alias hide-my-email"],"Quickly unsubscribe from newsletters":["Annulla rapidamente l'iscrizione alle newsletter"],"Use your own domain name":["Utilizza il tuo nome di dominio"]},"specialoffer:logos":{"As featured in":["Ne hanno parlato"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Scegli un'email cifrata per proteggere la tua privacy"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Offerta Black Friday di Proton Mail - sconti fino al 40%"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Per questo Black Friday ti offriamo fino al 40% di sconto sugli abbonamenti a Proton Mail. Scopri le straordinarie offerte sui piani di abbonamento alla nostra email dotata di crittografia end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Offerta di Proton Mail per il Black Friday | Fino al 40% di sconto sulla nostra email sicura"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Addebito di ${ TOTAL_SUM } per il primo anno"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Addebito di ${ TOTAL_SUM } per i primi 2 anni"],"30-day money-back guarantee":["Garanzia soddisfatti o rimborsati di 30 giorni"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Addebito di ${ TOTAL_SUM } per i primi 2 anni"],"Billed at ${ TOTAL_SUM } for the first year":["Addebito di ${ TOTAL_SUM } per il primo anno"],"You save ${ SAVE_SUM }":["Risparmi ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Il mio servizio email preferito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Grazie Proton perché ci proteggi nell'universo complicato di internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ottieni quello per cui hai pagato. Nel caso di big tech, se non paghi niente, vieni usato. Ho smesso di usare Gmail e sono passata a @ProtonMail"]},"specialoffer:time":{"Days":["Giorni"],"Hours":["Ore"],"Min":["Min"]},"specialoffer:title":{"And much more":["E molto altro"],"Make your inbox yours":["Personalizza la tua casella di posta"],"Safe from trackers":["Protezione dai tracker"],"Stay organized":["Mantieni tutto organizzato"],"Black Friday email deals":["Offerte email del Black Friday"],"Don’t just take our word for it":["Non lo diciamo solo noi"],"Our story":["La nostra storia"],"Transfer your data from Google in one click":["Trasferisci i tuoi dati da Google con un solo clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Include ${ TOTAL_SERVERS } server in più di ${ TOTAL_COUNTRIES } Paesi, possibilità di connettere fino a 10 dispositivi, accesso a servizi di streaming in tutto il mondo, blocco di malware e adblocker, e altro ancora."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Condividi facilmente il tuo calendario con familiari, amici o colleghi e visualizza calendari esterni."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Include il supporto per 1 dominio email personalizzato, 10 indirizzi email, 10 alias hide-my-email, condivisione del calendario e altro ancora."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Include il supporto per 3 domini email personalizzati, 15 indirizzi email, alias hide-my-email illimitati, condivisione del calendario e altro ancora."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestisci fino a 25 calendari, app per dispositivi mobili, protezione con la crittografia end-to-end, importazione del calendario da Google in un solo clic e altro ancora."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Al momento abbiamo dei problemi con il servizio di Proton VPN"],"Learn more":["Scopri di più"]},"Status banner":{"Learn more":["Scopri di più"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Attenzione: stiamo riscontrando dei problemi con il servizio di ${ issues[0] }"],"We are experiencing issues with one or more services at the moment.":["Stiamo riscontrando dei problemi con uno o più servizi."]},"suggestions":{"Suggestions":["Suggerimenti"]},"Support":{"Sub category":["Sottocategoria","Sottocategorie"]},"Support article":{"${ readingTime } min":["${ readingTime } minuto","${ readingTime } minuti"],"Category":["Categoria","Categorie"],"Didn’t find what you were looking for?":["Non hai trovato quello che cercavi?"],"General contact":["Contatti generali"],"Get help":["Ottieni supporto"],"Legal contact":["Contatti legali"],"Media contact":["Contatti per la stampa"],"Partnerships contact":["Contatti per collaborazioni"],"Reading":["Lettura"]},"Support categories":{"Browse Proton product support":["Consulta l'assistenza sui prodotti Proton"]},"Support category":{"There is no article in this category yet.":["Per ora non ci sono articoli in questa categoria."]},"Support troubleshooting":{"--- Select ---":["--- Seleziona ---"],"App version":["Versione dell'app"],"Browser":["Browser"],"Check if this helps":["Verifica se questo ti è utile"],"Choose a category for your question":["Scegli una categoria per la tua domanda"],"Did this solve your issue ?":["Ti ha risolto il problema?"],"Faster assistance is just a few clicks away — please make your selections":["Ottieni assistenza più velocemente con pochi clic. Fai la tua selezione"],"No, contact support":["No, contatta il supporto"],"Thank you for your feedback":["Grazie per il feedback"],"Troubleshooting":["Risoluzione dei problemi"],"What can we help with ?":["In cosa possiamo esserti di aiuto?"],"Yes":["Sì"]},"support_modal_search_query":{"Search query":["Query di ricerca"]},"support_search_button":{"Search":["Cerca"]},"support_search_i_am_looking_for":{"I'm looking for":["Sto cercando"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Per una risoluzione più rapida, segnala il problema dall'app Bridge: Aiuto > Segnala un problema."],"Information":["Informazioni"]},"SupportForm:option":{"Account Security":["Sicurezza dell'account"],"Contacts":["Contatti"],"Custom email domain":["Dominio email personalizzato"],"Email delivery and Spam":["Consegna delle email e spam"],"Encryption":["Crittografia"],"Login and password":["Login e password"],"Merge aliases and accounts":["Unione di alias e account"],"Migrate to Proton":["Migrazione a Proton"],"Notifications":["Notifiche"],"Other":["Altro"],"Plans and billing":["Piani e fatturazione"],"Proton for Business":["Proton for Business"],"Sign up":["Iscrizione"],"Storage":["Archiviazione"],"Users, addresses, and identities":["Utenti, indirizzi e identità"]},"SupportForm:optionIntro":{"Select a topic":["Seleziona un argomento"]},"swiss_baseed_feature":{"Swiss based":["Con sede in Svizzera"]},"Testimonial":{"Awards":["Premi"],"Customers":["Clienti"],"Featured":["In evidenza"],"Go to testimonial source":["Vai alle testimonianze"],"Reviews":["Recensioni"],"Videos":["Video"]},"Text":{"Find the plan that's right for you":["Trova il piano che fa per te"],"If you need help, check out our ${ supportLink }.":["Se ti serve assistenza dai un’occhiata alla nostra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["La pagina che stai cercando potrebbe essere stata rimossa, o il link potrebbe essere vecchio."]},"Title":{"On this page":["In questa pagina"],"Related articles":["Articoli correlati"],"Share ${ thisPage }":["Condividi ${ thisPage }"],"Thank you!":["Grazie"],"this page":["questa pagina"]},"Tooltip":{"More information":["Ulteriori informazioni"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Puoi creare fino a 20 calendari cifrati personalizzati e condivisibili. Puoi inoltre aggiungere fino a 5 calendari di amici, familiari, colleghi e organizzazioni."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Il piano include più di ${ TOTAL_SERVERS } server in oltre ${ TOTAL_COUNTRIES } Paesi, massima velocità della VPN, ${ TOTAL_VPN_CONNECTIONS } connessioni alla VPN, servizi di streaming in tutto il mondo, anti-malware, ad-blocker e altro ancora."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Il piano include più di ${ TOTAL_SERVERS } server in oltre ${ TOTAL_COUNTRIES } Paesi, massima velocità della VPN, 10 connessioni alla VPN, servizi di streaming in tutto il mondo, anti-malware, ad-blocker e altro ancora."]},"version_history_label":{"Version history":["Cronologia delle versioni"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Conserva fino a ${ versionHistoryNumber } versioni di ciascun file fino a un massimo di ${ years } anni"]},"vpn_features_link":{"View VPN plans":["Visualizza i piani VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Accedi ai contenuti bloccati e naviga in modalità privata"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
Google ads are getting worse, at your expense | Proton
Starting last year, Google began to increase(new window) the number of ads displayed in Gmail. It started with more ads in the Promotions tab on mobile. And now it has grown to include advertising messages between regular emails on Gmail’s desktop site.
Gmail users have noticed. “Adding an ad into the MIDDLE of my email inbox is NOT COOL,” said one(new window). Seeming to acknowledge this creepy and invasive practice, Gmail itself replied on Twitter, “That doesn’t sound good, Catheryn.”
Google appears to be littering its products with ads to make up for steady losses in ad revenue over recent quarters. Revenue at the company grew only 1%(new window) in the last quarter of 2023, compared with 32% the year prior. Ad revenue suffered a 4% decline.
The inbox takeover by Google’s ad department illustrates the centrality of ads in the company’s business model. The primary way they make money is by spying on people and profiting from what they learn.
In reality, there are other ways to profitably provide online services that respect people’s privacy and promote democracy and innovation. This article explains what’s wrong with Google’s business model and suggests an alternative that puts people first.
The problem with Google’s ads
Advertising is not itself a problem. Ads are a useful tool to introduce new ideas and products into the marketplace.
The problem is when advertising and ad revenue become ends in themselves, justifying a business model based on surveillance. That’s what’s happening at Google. The company has built the largest ad display network in the history of the world, and it has combined this with the largest mass surveillance network to gather intimate data on virtually everyone.
There are several ways this can harm you and the rest of society:
Violations of privacy — Google and other tech companies are heavily incentivized to scrape your online activities for data that can be valuable as levers for advertisers to target you. For Google, all your movements, photos, and jotted thoughts are fair game. Google isn’t actually free(new window); you pay with your privacy.
Political manipulation — Your data is valuable not just to Google but to politicians hoping to manipulate you. There are multiple dangers when surveillance and politics(new window) mix.
Government intrusions — As a byproduct of Google’s surveillance tech, government authorities now can also gain access to the company’s database(new window). Through warrants or less accountable methods, governments around the world, particularly the United States, rely on Google and other tech companies to bolster their ability to peer into citizens’ private lives.
Poor user experience — Ads aren’t just annoying. Free, ad-based online services are built to satisfy the customers (advertisers), not to provide new and useful technology for actual people. The people are the product being sold.
How Google collects your data
In the early days of Gmail, ads were rampant, and the company scoured users’ inboxes for data to inform the mix of ads they showed you.
While Google no longer scans users’ emails for ads, they still do scan them and retain access to your inbox. Additionally, by using Gmail and remaining logged in to your Google account, your identity is associated with everything else you do while using Google products, including Search, Maps, YouTube, and more. Google keeps a dossier on its billions of users sourced from a dizzying number of sources.
GPS location and other sensor data from your device
IP address
Activity on Google services, such as places you label like home or work
Views and interactions with content and ads
People with whom you communicate or share content
Activity on third-party sites and apps that use Google services
Chrome browsing history you’ve synced with your Google Account
All this data is compiled and used to show you ads that may appear in your Gmail account, among your personal messages.
Blocking innovation
There’s another important harm associated with the Big Tech model. Google and other ad-tech companies use their market dominance to crush competitors who could introduce products that serve people better than they do.
The latest instance of this is Big Tech’s interference with trade negotiations for the Indo-Pacific Economic Framework(new window), in which their lobbyists are attempting to subvert democratic oversight.
But Google isn’t just blocking innovation in the broader market. Dependent on ad revenue, it has also stagnated internally, favoring ideas that generate the most revenue as quickly as possible.
Even where Google is pushing ahead with new technology, its business model isn’t changing. As The Verge noted(new window), “Google is still experimenting with how to put ads into the AI snapshots, though rest assured, they’re coming. Google’s going to need to monetize the heck out of AI for any of this to stick.”
For Google, if the question is revenue, the answer is ads.
Ad-free for privacy
There are other business models. In fact, the first commercialization of the internet was based on subscriptions, e-commerce, and simple display advertising.
Over the past decade, people have begun to push back against surveillance-based web services. New businesses have emerged with products focusing on privacy, online security, and respect for free market principles.
While Google develops new ways to learn more about you, we’re developing more advanced security and encryption techniques(new window) to thwart data-hungry hackers and governments.
It’s free to get a Proton Account. We make money solely from our community through subscriptions. You can optionally upgrade for advanced features, extra storage, and to support our mission to build a new paradigm on the internet based on privacy.
Google and other ad-tech companies are out of ideas. That’s why they’re pulling harder on the revenue levers they’ve become addicted to. But that won’t work forever.
Powered by your choices, the old internet is giving way to a new one that protects, rather than profits from, your private data.
In response to the growing number of data breaches, Proton Mail offers a feature
to paid subscribers called Dark Web Monitoring. Our system checks if your
credentials or other data have been leaked to illegal marketplaces and alerts
you if so. Often
Your email address is your online identity, and you share it whenever you create
a new account for an online service. While this offers convenience, it also
leaves your identity exposed if hackers manage to breach the services you use.
Data breaches
Our mission at Proton is to help usher in an internet that protects your privacy
by default, secures your data, and gives you the freedom of choice.
Today we’re taking another step in this direction with the launch of our open
source password manage
You likely know you should store and manage your passwords safely. However, even
if you are using a password manager, there’s a chance the one you’re using isn’t
as secure as it could be. In this article we go over the threats some password
managers
We all have sensitive personal information we’d all rather not share, whether
it’s documents, photographs, or even private video. This article covers how to
handle sensitive information or records, and what you can do to keep private
information priv
Social engineering is a common hacking tactic involving psychological
manipulation used in cybersecurity attacks to access or steal confidential
information.
They then use this information to commit fraud, gain unauthorized access to
systems, or, in