all-in-one privacy solution":["Proton Unlimited è una soluzione completa per la privacy"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Niente pubblicità. La prima regola è la privacy."],"People before profits":["Le persone prima dei profitti"],"Security through transparency":["Più sicurezza grazie alla trasparenza"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Le migliori offerte di Proton Mail per il ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["L'unico servizio di posta elettronica al mondo supportato dalla community"]},"specialoffer:limited":{"${ hours } hour":["${ hours } ora","${ hours } ore"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Restano ${ hoursLeft }, ${ minutesLeft } e ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minuti"],"${ seconds } second":["${ seconds } secondo","${ seconds } secondi"],"Limited time offer":["Offerta a tempo limitato"]},"specialoffer:listitem":{"Create multiple addresses":["Crea indirizzi multipli"],"Hide-my-email aliases":["Alias hide-my-email"],"Quickly unsubscribe from newsletters":["Annulla rapidamente l'iscrizione alle newsletter"],"Use your own domain name":["Utilizza il tuo nome di dominio"]},"specialoffer:logos":{"As featured in":["Ne hanno parlato"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Scegli un'email cifrata per proteggere la tua privacy"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Offerta Black Friday di Proton Mail - sconti fino al 40%"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Per questo Black Friday ti offriamo fino al 40% di sconto sugli abbonamenti a Proton Mail. Scopri le straordinarie offerte sui piani di abbonamento alla nostra email dotata di crittografia end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Offerta di Proton Mail per il Black Friday | Fino al 40% di sconto sulla nostra email sicura"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Addebito di ${ TOTAL_SUM } per il primo anno"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Addebito di ${ TOTAL_SUM } per i primi 2 anni"],"30-day money-back guarantee":["Garanzia soddisfatti o rimborsati di 30 giorni"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Addebito di ${ TOTAL_SUM } per i primi 2 anni"],"Billed at ${ TOTAL_SUM } for the first year":["Addebito di ${ TOTAL_SUM } per il primo anno"],"You save ${ SAVE_SUM }":["Risparmi ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Il mio servizio email preferito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Grazie Proton perché ci proteggi nell'universo complicato di internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ottieni quello per cui hai pagato. Nel caso di big tech, se non paghi niente, vieni usato. Ho smesso di usare Gmail e sono passata a @ProtonMail"]},"specialoffer:time":{"Days":["Giorni"],"Hours":["Ore"],"Min":["Min"]},"specialoffer:title":{"And much more":["E molto altro"],"Make your inbox yours":["Personalizza la tua casella di posta"],"Safe from trackers":["Protezione dai tracker"],"Stay organized":["Mantieni tutto organizzato"],"Black Friday email deals":["Offerte email del Black Friday"],"Don’t just take our word for it":["Non lo diciamo solo noi"],"Our story":["La nostra storia"],"Transfer your data from Google in one click":["Trasferisci i tuoi dati da Google con un solo clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Include ${ TOTAL_SERVERS } server in più di ${ TOTAL_COUNTRIES } Paesi, possibilità di connettere fino a 10 dispositivi, accesso a servizi di streaming in tutto il mondo, blocco di malware e adblocker, e altro ancora."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Condividi facilmente il tuo calendario con familiari, amici o colleghi e visualizza calendari esterni."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Include il supporto per 1 dominio email personalizzato, 10 indirizzi email, 10 alias hide-my-email, condivisione del calendario e altro ancora."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Include il supporto per 3 domini email personalizzati, 15 indirizzi email, alias hide-my-email illimitati, condivisione del calendario e altro ancora."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestisci fino a 25 calendari, app per dispositivi mobili, protezione con la crittografia end-to-end, importazione del calendario da Google in un solo clic e altro ancora."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Al momento abbiamo dei problemi con il servizio di Proton VPN"],"Learn more":["Scopri di più"]},"Status banner":{"Learn more":["Scopri di più"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Attenzione: stiamo riscontrando dei problemi con il servizio di ${ issues[0] }"],"We are experiencing issues with one or more services at the moment.":["Stiamo riscontrando dei problemi con uno o più servizi."]},"suggestions":{"Suggestions":["Suggerimenti"]},"Support":{"Sub category":["Sottocategoria","Sottocategorie"]},"Support article":{"${ readingTime } min":["${ readingTime } minuto","${ readingTime } minuti"],"Category":["Categoria","Categorie"],"Didn’t find what you were looking for?":["Non hai trovato quello che cercavi?"],"General contact":["Contatti generali"],"Get help":["Ottieni supporto"],"Legal contact":["Contatti legali"],"Media contact":["Contatti per la stampa"],"Partnerships contact":["Contatti per collaborazioni"],"Reading":["Lettura"]},"Support categories":{"Browse Proton product support":["Consulta l'assistenza sui prodotti Proton"]},"Support category":{"There is no article in this category yet.":["Per ora non ci sono articoli in questa categoria."]},"Support troubleshooting":{"--- Select ---":["--- Seleziona ---"],"App version":["Versione dell'app"],"Browser":["Browser"],"Check if this helps":["Verifica se questo ti è utile"],"Choose a category for your question":["Scegli una categoria per la tua domanda"],"Choose a product":["Scegli un prodotto"],"Did this solve your issue ?":["Ti ha risolto il problema?"],"Faster assistance is just a few clicks away — please make your selections":["Ottieni assistenza più velocemente con pochi clic. Fai la tua selezione"],"No, contact support":["No, contatta il supporto"],"Proton account":["Account Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Grazie per il feedback"],"Troubleshooting":["Risoluzione dei problemi"],"What can we help with ?":["In cosa possiamo esserti di aiuto?"],"Yes":["Sì"]},"support_modal_search_query":{"Search query":["Query di ricerca"]},"support_search_button":{"Search":["Cerca"]},"support_search_i_am_looking_for":{"I'm looking for":["Sto cercando"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Per una risoluzione più rapida, segnala il problema dall'app Bridge: Aiuto > Segnala un problema."],"Information":["Informazioni"]},"SupportForm:option":{"Account Security":["Sicurezza dell'account"],"Contacts":["Contatti"],"Custom email domain":["Dominio email personalizzato"],"Email delivery and Spam":["Consegna delle email e spam"],"Encryption":["Crittografia"],"Login and password":["Login e password"],"Merge aliases and accounts":["Unione di alias e account"],"Migrate to Proton":["Migrazione a Proton"],"Notifications":["Notifiche"],"Other":["Altro"],"Plans and billing":["Piani e fatturazione"],"Proton for Business":["Proton for Business"],"Sign up":["Iscrizione"],"Storage":["Archiviazione"],"Users, addresses, and identities":["Utenti, indirizzi e identità"]},"SupportForm:optionIntro":{"Select a topic":["Seleziona un argomento"]},"swiss_baseed_feature":{"Swiss based":["Con sede in Svizzera"]},"Testimonial":{"Awards":["Premi"],"Customers":["Clienti"],"Featured":["In evidenza"],"Go to testimonial source":["Vai alle testimonianze"],"Reviews":["Recensioni"],"Videos":["Video"]},"Text":{"Find the plan that's right for you":["Trova il piano che fa per te"],"If you need help, check out our ${ supportLink }.":["Se ti serve assistenza dai un’occhiata alla nostra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["La pagina che stai cercando potrebbe essere stata rimossa, o il link potrebbe essere vecchio."]},"Title":{"On this page":["In questa pagina"],"Related articles":["Articoli correlati"],"Share ${ thisPage }":["Condividi ${ thisPage }"],"Thank you!":["Grazie"],"this page":["questa pagina"]},"Tooltip":{"More information":["Ulteriori informazioni"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Puoi creare fino a 20 calendari cifrati personalizzati e condivisibili. Puoi inoltre aggiungere fino a 5 calendari di amici, familiari, colleghi e organizzazioni."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Il piano include più di ${ TOTAL_SERVERS } server in oltre ${ TOTAL_COUNTRIES } Paesi, massima velocità della VPN, ${ TOTAL_VPN_CONNECTIONS } connessioni alla VPN, servizi di streaming in tutto il mondo, anti-malware, ad-blocker e altro ancora."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Il piano include più di ${ TOTAL_SERVERS } server in oltre ${ TOTAL_COUNTRIES } Paesi, massima velocità della VPN, 10 connessioni alla VPN, servizi di streaming in tutto il mondo, anti-malware, ad-blocker e altro ancora."]},"version_history_label":{"Version history":["Cronologia delle versioni"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Conserva fino a ${ versionHistoryNumber } versioni di ciascun file fino a un massimo di ${ years } anni"]},"vpn_features_link":{"View VPN plans":["Visualizza i piani VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Accedi ai contenuti bloccati e naviga in modalità privata"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
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// So we can't directly import the initFramework helper, we have to store the context
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UK citizens want more privacy but don’t know where to look | Proton
Nearly 90% of Britons are concerned about the privacy of their personal data online, but 20% don’t use any data protection practices at all.
People around the world are becoming more and more concerned about how their data is collected and used but remain unsure of what they can do to protect themselves. This is demonstrated in the results of a survey we conducted with 2,070 UK adults with YouGov, where nearly all survey subjects — 87% — expressed concern for their privacy, but a substantial portion — 20% — did not do anything to protect their personal data.
We believe there are two explanations for this disconnect:
People believe that protecting their privacy is too difficult to do themselves
People do not fully understand how their data is collected by the services they use
When privacy tools are simple, people use them
When people are prompted with simple steps to protect their privacy, a large portion of them will take action. The steps UK citizens take to protect their privacy are:
Decline marketing cookies — 33%
Employ two-factor authentication on social media and email accounts — 31%
Install and use an ad blocker — 22%
Browse the internet in incognito/private mode — 22%
Use a privacy-focused search engine — 9%
Use a privacy-focused internet browser — 5%
Use a privacy-focused email provider — 3%
This shows that a sizable portion of the UK population is proactively attempting to limit how much of their data is collected. All of the most popular steps are relatively simple and can be turned on or off with a single switch. Unfortunately, these options also all have a relatively limited impact when it comes to protecting your privacy, at least compared to some of the other steps.
By contrast, the least used techniques, like switching to privacy-focused service providers, offer the most privacy protection. But these services are threats to the current Big Tech monopolists, who use their size and power to tilt the market in their favor.
For example, Gmail, Google Search, and Google Chrome are all pre-installed defaults on Android devices, the most popular smartphones in the world. You need a Gmail account just to use Android. And Google pays Apple an enormous sum (a reported $15 billion(new window) for 2021 alone) to be the default search engine on iPhones and iPads. And since studies have shown that 95% of people never change the default settings(new window) on their device, this means that the vast majority of people are locked into options whose business model requires data collection.
Big Tech intentionally makes privacy complicated
Online privacy is a complicated topic — intentionally so. Despite ad campaigns from Big Tech companies claiming that they take privacy seriously, companies like Google rely on their users’ data to sell advertising. These companies tout the control they give to people but then put out incomprehensible privacy policies and terms and conditions, making it difficult for the average person to understand what is happening to their data.
This confusion is demonstrated in the results of our survey. According to responses, 90% of people don’t want their emails scanned, 87% don’t want their contacts scanned, and 79% don’t want their location recorded, and yet 82% of people use email providers that do all of the above.
If Big Tech companies truly wanted to make their services more private, they would enable their privacy controls by default. Instead, they bury their privacy controls in a maze of menus and force people to turn off each instance of data collection individually, increasing the chance that they miss something or give up entirely.
Younger Britons have fewer privacy expectations
According to our survey, concerns around privacy decrease dramatically as you speak to younger and younger audiences. Respondents to our survey between 18 and 24 years old were nearly three times as likely to be unconcerned about their privacy (16%) as respondents who were 55 years old or older (6%). Correspondingly, 57% of respondents in the 18-24 age bracket use Gmail, a service that scans your emails and contacts, as compared to 32% of respondents in the 55 and up age bracket.
This suggests that some young people who grew up surrounded by pervasive data collection feel that there is no alternative.
It is concerning, yet unsurprising, that a significant minority of young people in the UK are more likely to accept routine invasion of their privacy as the norm. There are now entire generations who have only ever known these current levels of excessive surveillance, suggesting they don’t see this as an intrusion on their privacy or that they have given up hope on any meaningful alternative.
Empowering people to choose privacy
The results of our survey show that Britons of all ages overwhelmingly do want to protect their personal data but need clear, simple, privacy-focused alternatives. When privacy is made simple, and people are given a free choice and not locked into pre-installed apps, this survey shows UK citizens have been happy to act.
It would be foolish to rely on Big Tech companies to make it easy to understand or stop the data collection that they rely upon so much, and while there is promising legislation on the horizon — such as the Digital Markets Act(new window) — lawmaking is never a fast enterprise. In the absence of laws and regulations preventing Big Tech from saturating their devices with invasive pre-installed default apps, it falls to companies like Proton and others who are building privacy-focused tools to ensure everyone can make a free and informed choice to decide when and how their data is used.
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