all-in-one privacy solution":["O Proton Unlimited é uma solução única de privacidade"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sem anúncios. Privacidade por padrão."],"People before profits":["Pessoas acima do lucro"],"Security through transparency":["Segurança por meio da transparência"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["As melhores ofertas de ${ BLACK_FRIDAY } do Proton Mail"],"The world’s only community- supported email service":["O único serviço de e-mail do mundo apoiado pela comunidade"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft }, ${ minutesLeft }, e ${ secondsLeft } restantes"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Crie vários endereços"],"Hide-my-email aliases":["Use aliases do hide-my-email"],"Quickly unsubscribe from newsletters":["Cancele a assinatura de newsletters rapidamente"],"Use your own domain name":["Use seu próprio nome de domínio"]},"specialoffer:logos":{"As featured in":["Destaques"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Obtenha um e-mail criptografado que proteja sua privacidade"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Oferta de Black Friday do Proton Mail - Até 40% de desconto"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Obtenha até 40% de desconto nas assinaturas do Proton Mail nesta Black Friday. Confira ótimas ofertas em nossos planos de e-mail seguro com criptografia de ponta a ponta."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Oferta de Black Friday do Proton Mail - Até 40% de desconto no e-mail protegido"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Com o preço de ${ TOTAL_SUM } no primeiro ano"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Com o preço de ${ TOTAL_SUM } nos primeiros dois anos"],"30-day money-back guarantee":["Garantia de reembolso de 30 dias"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Com o preço de ${ TOTAL_SUM } nos primeiros dois anos"],"Billed at ${ TOTAL_SUM } for the first year":["Com o preço de ${ TOTAL_SUM } no primeiro ano"],"You save ${ SAVE_SUM }":["Economize ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Meu serviço favorito de e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Agradecemos ao Proton por nos manter a salvo no complicado universo da internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Você recebe pelo que paga. No caso das grandes tecnologias, você se acostuma quando não paga nada. Parei de usar o Gmail e troquei para o @ProtonMail"]},"specialoffer:time":{"Days":["Dias"],"Hours":["Horas"],"Min":["Min"]},"specialoffer:title":{"And much more":["E muito mais"],"Make your inbox yours":["Deixe a caixa de entrada do seu jeito"],"Safe from trackers":["A salvo de rastreadores"],"Stay organized":["Mantenha-se organizado"],"Black Friday email deals":["Ofertas de e-mail da Black Friday"],"Don’t just take our word for it":["Não confie apenas em nossa palavra"],"Our story":["Nossa história"],"Transfer your data from Google in one click":["Transfira seus dados do Google com um clique"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Acesse conteúdo bloqueado e navegue com privacidade. Inclui ${ TOTAL_SERVERS } servidores em +${ TOTAL_COUNTRIES } países, conecte até 10 dispositivos, acesse serviços de streaming do mundo todo, malware e bloqueador de anúncios e muito mais."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Compartilhe facilmente seus calendários com amigos, familiares ou colegas e visualize calendários externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Inclui suporte para 1 domínio de e-mail personalizado, 10 endereços de e-mail, 10 aliases do hide-my-email, compartilhamento de calendário e muito mais."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Inclui suporte para 3 domínios de e-mail personalizados, 15 endereços de e-mail, aliases ilimitados do hide-my-email, compartilhamento de calendário e muito mais."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gerencie até 25 calendários, apps para dispositivos móveis, protegidos com criptografia de ponta a ponta, importação de calendário com 1 clique do Google e muito mais."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["No momento estamos enfrentando problemas com o serviço Proton VPN"],"Learn more":["Saiba mais"]},"Status banner":{"Learn more":["Saiba mais"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["No momento, estamos com problemas no serviço ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["No momento, estamos com problemas em um ou mais serviços."]},"suggestions":{"Suggestions":["Sugestões"]},"Support":{"Sub category":["Subcategoria","Subcategorias"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categoria","Categorias"],"Didn’t find what you were looking for?":["Não encontrou o que procura?"],"General contact":["Contato geral"],"Get help":["Obter ajuda"],"Legal contact":["Contato jurídico"],"Media contact":["Contato de mídia"],"Partnerships contact":["Contato de parcerias"],"Reading":["Leitura"]},"Support categories":{"Browse Proton product support":["Navegar pelo suporte a produtos da Proton"]},"Support category":{"There is no article in this category yet.":["Ainda não há nenhum artigo nesta categoria."]},"Support troubleshooting":{"--- Select ---":["--- Selecionar ---"],"App version":["Versão do aplicativo"],"Browser":["Navegador"],"Check if this helps":["Confira se isso ajuda"],"Choose a category for your question":["Escolha uma categoria para sua pergunta"],"Choose a product":["Selecione um produto"],"Did this solve your issue ?":["Isso resolveu seu problema?"],"Faster assistance is just a few clicks away — please make your selections":["Assistência mais rápida está a apenas alguns cliques de distância — faça suas seleções"],"No, contact support":["Não, entrar em contato com o suporte"],"Proton account":["Conta Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Agradecemos pelo feedback"],"Troubleshooting":["Solução de problemas"],"What can we help with ?":["Como podemos ajudar você?"],"Yes":["Sim"]},"support_modal_search_query":{"Search query":["Consulta de pesquisa"]},"support_search_button":{"Search":["Pesquisar"]},"support_search_i_am_looking_for":{"I'm looking for":["Estou procurando"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para uma resolução mais rápida, informe o problema no aplicativo Bridge: Ajuda > Comunicar um problema."],"Information":["Informações"]},"SupportForm:option":{"Account Security":["Segurança da conta"],"Contacts":["Contatos"],"Custom email domain":["Domínio de e-mail personalizado"],"Email delivery and Spam":["Entrega de e-mail e spam"],"Encryption":["Criptografia"],"Login and password":["Início de sessão e senha"],"Merge aliases and accounts":["Combinar alias e contas"],"Migrate to Proton":["Migrar para a Proton"],"Notifications":["Notificações"],"Other":["Outros"],"Plans and billing":["Planos e faturamento"],"Proton for Business":["Proton for Business"],"Sign up":["Criar conta"],"Storage":["Armazenamento"],"Users, addresses, and identities":["Usuários, endereços e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Selecione um tópico"]},"swiss_baseed_feature":{"Swiss based":["Sediado na Suíça"]},"Testimonial":{"Awards":["Prêmios"],"Customers":["Clientes"],"Featured":["Em destaque"],"Go to testimonial source":["Ir para a página inicial de depoimentos"],"Reviews":["Avaliações"],"Videos":["Vídeos"]},"Text":{"Find the plan that's right for you":["Encontre o plano certo para você"],"If you need help, check out our ${ supportLink }.":["Se precisar de ajuda, confira nossa ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["É possível que a página que você está procurando tenha sido removida ou seja um\nlink antigo."]},"Title":{"On this page":["Nesta página"],"Related articles":["Artigos relacionados"],"Share ${ thisPage }":["Compartilhar ${ thisPage }"],"Thank you!":["Obrigado!"],"this page":["esta página"]},"Tooltip":{"More information":["Mais informações"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Crie até 20 calendários compartilháveis personalizados e criptografados. Além disso, é possível adicional até 5 calendários de amigos, família, colegas e organizações."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acesse conteúdo bloqueado e navegue com privacidade. Inclui mais de ${ TOTAL_SERVERS } servidores em mais de +${ TOTAL_COUNTRIES } países, VPN com a mais alta velocidade, ${ TOTAL_VPN_CONNECTIONS } conexões VPN, serviços de streaming no mundo todo, malware e bloqueador de anúncios e muito mais."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acesse conteúdo bloqueado e navegue com privacidade. Inclui mais de ${ TOTAL_SERVERS } servidores em mais de +${ TOTAL_COUNTRIES } países, VPN com a mais alta velocidade, 10 conexões VPN, serviços de streaming no mundo todo, malware e bloqueador de anúncios e muito mais."]},"version_history_label":{"Version history":["Histórico de versões"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Armazene até ${ versionHistoryNumber } versões de cada arquivo por até ${ years } anos"]},"vpn_features_link":{"View VPN plans":["Visualizar planos de VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Acesse conteúdo bloqueado e navegue com privacidade"]}}},"unleashApi":"https://account.proton.me/api"};
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What you do online isn’t private. Everything you do leaves behind some kind of mark. This trail is often referred to as a digital footprint, and it’s used to track you in many different ways. In this article, we go over what a digital footprint is, how you can avoid leaving one, and even show you how you can make it into something that can benefit you.
A digital footprint is a trail of data formed by somebody’s online activity. Surfing the web is like walking in sand: Wherever you step, you leave behind a visible mark of your presence. When you browse a site, when you log into an account, or click on a link, your actions are recorded in some way.
All these bits of data together form your digital footprint, creating a map of where you’ve been and what you’ve done online. When put together, data brokers(new window) can use your digital footprint to create a profile of you that can predict who you are, what you like, and what you may be interested in seeing pop up on your feed in the future.
Data gathering: active vs. passive digital footprint
Roughly speaking, there are two kinds of data which can be gathered for your digital footprint.
Your active footprint is made up of the things you do online, such as signing into accounts, signing up for newsletters, making purchases, and anything else that requires your actively clicking or typing.
Your passive footprint is a lot more subtle. It’s usually gathered while you’re browsing by trackers like cookies or methods like browser fingerprinting. It’s a hidden type of data gathering that could even be recording how long you looked at an ad — something Facebook does.
All these data points could be linked to something that directly identifies you, like an online account you created (with Facebook or another social media platform), your IP address(new window), and, probably the most common, your email address. With all this information in a neat little package, it goes to the next step.
How are digital footprints used?
With all this data, marketers can then turn your digital footprint into something a lot more lucrative: namely a profile of who you are. Big Tech and other attention merchants have developed technologies that, based on the data from your digital footprint, can give a good assessment of who you are, what you like, and, more importantly, predict what you’ll do next.
A profile is worth money: According to our research, the average US resident is worth about $600 per year to Google and Facebook, the two biggest companies in this space and each worth billions of dollars. While at first glance it may seem like your digital footprint is just tidbits, taken altogether and treated with the black magic of marketing math, it becomes a fortune.
Can you check your digital footprint?
Sadly, you can’t actually check your digital footprint yourself, or even make money off it — though some have tried(new window). Ironically, your data isn’t yours, it has been taken by Big Tech and made their product, placing it out of your reach. Best you can do is hope privacy laws like the EU’s GDPR will help protect you, but legislation often lags behind the latest data-gathering tools Big Tech has developed.
How to protect your digital footprint
The problem with your digital footprint is that it’s very hard to stop leaving a trail. The way the web is set up, sites have to know where you’re coming from and cookies are ubiquitous. What you can do, though, is remove the connection between you and your digital footprint. Your data is still harvested, sure, but at least it can’t be identified as yours any more.
There are two ways you can do this: First, you can hide your IP address using a virtual private network(new window) (VPN). This is a service that reroutes your traffic through a server under its control, letting you assume the IP address of that server instead of your own. As your IP address is a big part of how you can be identified online, changing it in this way makes it harder for data brokers to link information to you.
Turning your digital footprint into something you control
Of course, hiding your presence is only part of the solution. After all, you can’t hide everything you do online, and some things you may want to have known, like posting things on social media or a forum message. At Proton, we’ve created a way for you to empower yourself by giving you total control of your data on our platform.
Part of our strategy involves Proton VPN(new window), our state-of-the-art VPN service, to cover your tracks as described. However, that only hides your IP address and allows data brokers to still identify you in other ways, most notably through email, which is usually required to create any online account.
This is where Proton Pass, our password manager, comes in. Like most password managers, it can help store your passwords and autofill them as you browse. It’s a huge upgrade to the quality of your online life, as well as protecting you from nasty cyberattacks like credential stuffing.
What sets Proton Pass apart, however, is that it can also help hide your email address through hide-my-email aliases. These are randomly generated email addresses you can use when creating online accounts, so you can’t be identified through your real email address. You’ll still receive all your mail, but the service won’t know who you are.
Between our VPN and Proton Pass, you have everything you need to make your digital footprint something you have control over, a digital identity you determine, rather than one that is dictated by marketers. If that kind of control is something you want more of, create a free Proton account today.
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