all-in-one privacy solution":["Proton Unlimited — комплексное решение для защиты данных"],"Black Friday":["Черная пятница"],"No ads. Privacy by default.":["Без рекламы. Гарантия конфиденциальности"],"People before profits":["Люди важнее прибыли"],"Security through transparency":["Безопасность, основанная на прозрачности"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["${ BLACK_FRIDAY }: лучшие предложения Proton Mail"],"The world’s only community- supported email service":["Единственный в мире сервис электронной почты с поддержкой сообщества"]},"specialoffer:limited":{"${ hours } hour":["${ hours } час","${ hours } часа","${ hours } часов","${ hours } часа"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Осталось ${ hoursLeft }, ${ minutesLeft } и ${ secondsLeft }"],"${ minutes } minute":["${ minutes } минута","${ minutes } минуты","${ minutes } минут","${ minutes } минуты"],"${ seconds } second":["${ seconds } секунда","${ seconds } секунды","${ seconds } секунд","${ seconds } секунды"],"Limited time offer":["Ограниченное по времени предложение"]},"specialoffer:listitem":{"Create multiple addresses":["Создавайте несколько адресов"],"Hide-my-email aliases":["Создавайте алиасы hide-my-email"],"Quickly unsubscribe from newsletters":["С легкостью отменяйте подписку на рассылки"],"Use your own domain name":["Используйте собственное доменное имя"]},"specialoffer:logos":{"As featured in":["О нас в СМИ"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Электронная почта, защищающая вашу конфиденциальность"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Черная пятница в Proton Mail: скидки до 40 %"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Получите Proton Mail со скидкой до 40 %. Не пропустите выгодные предложения на планы безопасной электронной почты, зашифрованной сквозным шифрованием, в честь «черной пятницы»."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["«Черная пятница» в Proton Mail | Скидки до 40 %"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* ${ TOTAL_SUM } за первый год."],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* ${ TOTAL_SUM } за первые два года."],"30-day money-back guarantee":["Гарантия возврата средств в течение 30 дней"],"Billed at ${ TOTAL_SUM } for the first 2 years":["${ TOTAL_SUM } за первые 2 года"],"Billed at ${ TOTAL_SUM } for the first year":["${ TOTAL_SUM } за первый год"],"You save ${ SAVE_SUM }":["Вы экономите ${ SAVE_SUM }."]},"specialoffer:off":{"${ DISCOUNT } off":["–${ DISCOUNT }"],"${ PERCENT_OFF } off":["–${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Обожаю ProtonMail!"],"My favorite email service":["Мой любимый сервис электронной почты"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Спасибо Proton за защиту в запутанном интернет-пространстве."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Полностью оправданное вложение денег. Бигтех-компании используют тебя, если ты им не платишь. Поэтому я перешла с Gmail на @ProtonMail."]},"specialoffer:time":{"Days":["дн."],"Hours":["ч."],"Min":["мин."]},"specialoffer:title":{"And much more":["И это еще не всё"],"Make your inbox yours":["Настройка на свой вкус"],"Safe from trackers":["Защита от трекеров"],"Stay organized":["Всё по полочкам"],"Black Friday email deals":["Безопасная почта для покупок в «черную пятницу»"],"Don’t just take our word for it":["Отзывы наших клиентов"],"Our story":["Наша история"],"Transfer your data from Google in one click":["Перенесите данные из Gmail в одно нажатие"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Сохраняйте конфиденциальность в Интернете и получайте доступ к заблокированному контенту. Включает ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах с возможностью подключения на 10 устройствах, доступ к стриминговым платформам со всего мира, блокировщик рекламы, функцию защиты от вредоносных программ и другие преимущества."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Предоставляйте доступ к календарю родственникам, друзьям и коллегам, а также просматривайте календари других сервисов"],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Включает поддержку 1 пользовательского домена, 10 адресов электронной почты, 10 алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Включает поддержку трех пользовательских доменов, 15 адресов электронной почты, неограниченного числа алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["До 25 календарей, мобильные приложения, сквозное шифрование, удобный перенос данных из Google Календаря и другие преимущества"]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["При использовании сервиса Proton VPN могут возникать проблемы"],"Learn more":["Подробнее"]},"Status banner":{"Learn more":["Подробнее"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Сейчас при использовании сервиса ${ issues[0] } могут возникать проблемы."],"We are experiencing issues with one or more services at the moment.":["При использовании одного или нескольких сервисов могут возникать проблемы."]},"suggestions":{"Suggestions":["Предложения"]},"Support":{"Sub category":["Подкатегория","Подкатегории","Подкатегорий","Подкатегорий"]},"Support article":{"${ readingTime } min":["${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин."],"Category":["Категория","Категории","Категорий","Категорий"],"Didn’t find what you were looking for?":["Не нашли желаемый контент?"],"General contact":["Общие контакты"],"Get help":["Получить помощь"],"Legal contact":["Контакты юридического отдела"],"Media contact":["Контакты для прессы"],"Partnerships contact":["Контакты по вопросам партнерства"],"Reading":["Чтение"]},"Support categories":{"Browse Proton product support":["Смотреть ресурсы по поддержке продуктов Proton"]},"Support category":{"There is no article in this category yet.":["В этой категории еще нет статей."]},"Support troubleshooting":{"--- Select ---":["— Выбрать —"],"App version":["Версия приложения"],"Browser":["Браузер"],"Check if this helps":["Возможно, нужный ответ найдется здесь"],"Choose a category for your question":["Выберите категорию запроса"],"Choose a product":["Выберите продукт"],"Did this solve your issue ?":["Удалось ли нам решить вашу проблему?"],"Faster assistance is just a few clicks away — please make your selections":["Выберите подходящие варианты. Всего пара нажатий — и вы на шаг ближе к решению проблемы."],"No, contact support":["Нет, связаться со службой поддержки"],"Proton account":["Аккаунт Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Спасибо за отзыв!"],"Troubleshooting":["Устранение неполадок"],"What can we help with ?":["Чем мы можем вам помочь?"],"Yes":["Да"]},"support_modal_search_query":{"Search query":["Поисковый запрос"]},"support_search_button":{"Search":["Найти"]},"support_search_i_am_looking_for":{"I'm looking for":["Я ищу"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Чтобы быстро устранить проблему в приложении Bridge, выберите «Справка» > «Сообщить о проблеме»."],"Information":["Информация"]},"SupportForm:option":{"Account Security":["Безопасность аккаунта"],"Contacts":["Контакты"],"Custom email domain":["Пользовательский домен адреса электронной почты"],"Email delivery and Spam":["Доставка электронных писем и спам"],"Encryption":["Шифрование"],"Login and password":["Имя пользователя и пароль"],"Merge aliases and accounts":["Объединение псевдонимов и аккаунтов"],"Migrate to Proton":["Переход на Proton"],"Notifications":["Уведомления"],"Other":["Другое"],"Plans and billing":["Тарифы и оплата"],"Proton for Business":["Proton for Business"],"Sign up":["Регистрация"],"Storage":["Хранилище"],"Users, addresses, and identities":["Пользователи, адреса и личные данные"]},"SupportForm:optionIntro":{"Select a topic":["Выберите тему"]},"swiss_baseed_feature":{"Swiss based":["В Швейцарии"]},"Testimonial":{"Awards":["Награды"],"Customers":["Клиенты"],"Featured":["Что о нас говорят"],"Go to testimonial source":["Перейти к источнику отзыва"],"Reviews":["Отзывы"],"Videos":["видео."]},"Text":{"Find the plan that's right for you":["Найдите подходящий план"],"If you need help, check out our ${ supportLink }.":["Если вам нужна помощь, перейдите в ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Возможно, страница удалена\nили у вас устаревшая ссылка."]},"Title":{"On this page":["На этой странице"],"Related articles":["Статьи по теме"],"Share ${ thisPage }":["Поделиться ${ thisPage }"],"Thank you!":["Спасибо!"],"this page":["этой страницей"]},"Tooltip":{"More information":["Подробнее"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Есть возможность создать до 20 зашифрованных пользовательских календарей и делиться ими с другими людьми, а также добавить до 5 календарей друзей, родственников, коллег и организаций."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, ${ TOTAL_VPN_CONNECTIONS } VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, 10 VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."]},"version_history_label":{"Version history":["История версий"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Храните версии каждого файла (до ${ versionHistoryNumber }) не более нескольких лет (${ years })."]},"vpn_features_link":{"View VPN plans":["Посмотреть тарифы VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Доступ к заблокированному контенту и конфиденциальный просмотр веб-страниц"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
Understand the law to help you beat spam emails and comply if you run a business.
The CAN-SPAM Act is the US federal law on commercial emails. For consumers, it allows you to opt out of receiving marketing messages and helps you control annoying and potentially dangerous spam emails. For businesses, strictly following the regulations can help you stay compliant and enhance customer experience and trust.
Learn all about the CAN-SPAM Act to help identify and manage spam or comply with the law if you send marketing emails.
The CAN-SPAM Act(new window), which stands for “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, is the US federal law regulating commercial email messages.
Enacted in 2003 in response to a rising tide of junk mail, the law sets rules for sending commercial emails. Together with the CAN-SPAM Rule(new window), it aims to combat spam and fraudulent practices in email marketing.
A play on the verb “to can”, meaning “to throw away”, “CAN-SPAM” was intended to mean “get rid of spam”. But critics of the law were quick to dub it the “YOU-CAN-SPAM Act”, saying it effectively legalized spam.
Whatever your view, knowing the law can help you identify and manage spam and stay compliant if you send commercial emails.
What does the CAN-SPAM Act regulate?
The CAN-SPAM Act applies to all commercial email messages sent to individual consumers or businesses. According to the act, “commercial” means “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”.
Commercial content: Information promoting a commercial product or service, including links to a website with promotional content
Transactional or relationship content: Information facilitating or updating an ongoing transaction that the customer has agreed on, such as a purchase
Other content: Information that is neither commercial nor transactional/relationship
So what if a message contains a mix of different types of content? Here’s how the FTC explains how to decide if the email’s primary purpose is commercial:
“If a recipient reasonably interpreting the subject line would likely conclude that the message contains an advertisement or promotion for a commercial product or service or if the message’s transactional or relationship content does not appear mainly at the beginning of the message, the primary purpose of the message is commercial.”
What does the CAN-SPAM Act require?
The law sets specific rules businesses and individuals must stick to when sending commercial emails, including but not limited to the following:
Don’t use misleading subject lines or inaccurate information in the email header fields (From, To, and Reply-To).
Give recipients a clear and conspicuous mechanism to opt out of receiving further emails.
Clearly identify the message as an advertisement in the subject line or other parts of the message.
Include your physical postal address or a post office box registered with the US Postal Service so consumers can contact you.
What are the fines for violating the CAN-SPAM Act?
As of 2023, each individual email you send in violation of the law is subject to penalties of up to $50,120. While small, that fine can add up to millions of dollars if you send thousands of noncompliant emails.
Other factors affecting the fine include whether the violation was willful and the degree of consumer harm caused. You could also face additional civil penalties or be required to pay damages to those affected by the unlawful messages.
What’s the difference between the CAN-SPAM Act, Canada’s CASL, and the EU’s ePrivacy Directive?
One significant difference between the CAN-SPAM Act and equivalent regulations in Canada and the European Union is the type of consent required.
Both the ePrivacy Directive and the CASL allow for a soft opt-in (the CASL calls it implied consent) if you already have a pre-existing business relationship with someone. This allows you, for example, to send marketing emails to your existing customers. If they bought something from you and didn’t opt out of marketing emails, you can send them emails about similar products or services. But you must have given them a clear chance to opt out when you first collect their details and in every subsequent message.
By contrast, the CAN-SPAM Act stipulates opt-out consent. In other words, a business can send you commercial emails without your prior consent, although they must include a way for you to opt out of receiving them in the future.
Here are some other key differences between the three regulations:
CAN-SPAM Act (USA)
CASL (Canada)
ePrivacy Directive (EU)
Consent
Opt-out
Opt-in/implied consent
Opt-in/soft opt-in
Enforced by
The Federal Trade Commission
Various agencies including the Canadian Radio-television and Telecommunications Commission (CRTC)
Data Protection Authorities (DPAs) in each member state
Financial penalties
Up to $50,120 per email sent
Up to $1 million for individuals and up to $10 million for businesses
Vary from state to state
Applies to
Any commercial email sent to or from a US-based email address
Any commercial message sent from or received by a computer system in Canada
Any business that processes the data of EU citizens, including email, regardless of location
The CAN-Spam Act, CASL, and ePrivacy Directive compared
CAN-SPAM Act best practices for business
If you run a business and send commercial emails, here’s how to ensure you don’t fall foul of the CAN-SPAM Act:
Don’t put false information in headers: The From, To, and Reply-To fields in your email header, including the email address and domain name, must be accurate and identify the business sending the message.
Don’t use deceptive subject lines: The subject line must not be misleading but accurately reflect the content of the message.
Identify the message as an ad: You must indicate clearly and conspicuously that your message is an advertisement in the subject line or other parts of the message.
Include a way to opt out: Your message must clearly explain that recipients have a right to opt out of getting marketing emails from you in the future and include a mechanism, like an “unsubscribe” link, to do so.
Fulfill opt-out messages: You must honor requests by recipients to opt out of receiving future messages within 10 business days.
Say where you’re located: You must include your physical postal address or a post office box registered with the US postal service, even if you use a third party to handle your marketing emails.
And don’t forget: If you hire another company to handle your commercial emails, you must ensure they comply with the law.
Following the CAN-SPAM rules not only ensures compliance but can also help build trust in your brand, improving your customer experience and even email deliverability. If you play by the book, email and internet service providers are less likely to flag your messages as spam.
Use the law to manage spam
As a consumer, understanding the main provisions of the CAN-SPAM Act can help you take steps to manage spam and protect your privacy and security.
If you receive an unsolicited email from a US-based email address, consider these key requirements of the law to help you identify spam:
Beware of unknown senders: Does the information in the From, To, and Reply-To fields in the email header match and accurately identify the sender? This can help you distinguish a genuine marketing message from a scam.
Check subject lines: Does the subject line reflect the content of the email? If it’s obviously deceptive, the message may be malicious spam or a phishing attempt.
Opt-out mechanism: Does the email include a way to opt out, such as an “unsubscribe” link? Before clicking “unsubscribe”, check for signs of phishing. On a computer, you can hover your mouse over (don’t click!) a link to check the destination URL looks genuine. If you use Proton Mail, you can double-check “unsubscribe” links with link confirmation or simply click our Unsubscribe button and let us handle it for you.
Physical postal address: Does the message include a genuine US postal address? No postal address, or an obviously fake one, is a clear red flag.
Above all, use the information above to research the company online and check it’s genuine before clicking on any links or downloads or responding in any way.
For more on how to reduce the amount of spam you receive, see our top tips to stop spam. If you’re just overwhelmed by spam in your inbox, you can always start fresh with a new account.
Switch to a secure email service, like Proton Mail, which has advanced spam filtering and other anti-spam features. Join us, beat spam, and stay secure!
Безопасная электронная почта и защита вашей конфиденциальности
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