all-in-one privacy solution":["Proton Unlimited tam kapsamlı bir gizlilik çözümüdür"],"Black Friday":["Muhteşem Cuma"],"No ads. Privacy by default.":["Reklamsız. Privacy by default."],"People before profits":["İnsanlar paradan önce gelir"],"Security through transparency":["Şeffaflık ile güvenlik"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["En iyi Proton Mail ${ BLACK_FRIDAY } fırsatları"],"The world’s only community- supported email service":["Dünyanın tek topluluk tarafından desteklenen e-posta hizmeti"]},"specialoffer:limited":{"${ hours } hour":["${ hours } saat","${ hours } saat"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft } - ${ minutesLeft } - ${ secondsLeft } kaldı"],"${ minutes } minute":["${ minutes } dakika","${ minutes } dakika"],"${ seconds } second":["${ seconds } saniye","${ seconds } saniye"],"Limited time offer":["Sınırlı süreli teklif"]},"specialoffer:listitem":{"Create multiple addresses":["Birden adres oluşturun"],"Hide-my-email aliases":["Hide-my-email takma adları (e-posta adresi)"],"Quickly unsubscribe from newsletters":["Bülten aboneliğinden hızlı ayrılma"],"Use your own domain name":["Kendi etki alanınızı kullanın"]},"specialoffer:logos":{"As featured in":["Belirtildiği gibi"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Gizliliğinizi koruyan bir şifreli e-posta edinin"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Muhteşem Cuma İndirimleri - %40'a varan indirimler"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Bu Muhteşem Cuma'da Proton Mail aboneliklerinde %40'a varan indirimlerden faydalanın. Uçtan uca şifrelenmiş e-posta tarifelerimiz için muhteşem fırsatlardan yararlanın."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Muhteşem Cuma İndirimleri - Güvenli e-postada %40'a varan indirimler"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*ilk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"30-day money-back guarantee":["30 günlük para iade garantisi"],"Billed at ${ TOTAL_SUM } for the first 2 years":["İlk 2 yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"Billed at ${ TOTAL_SUM } for the first year":["İlk yıl için ${ TOTAL_SUM } üzerinden faturalandırılır"],"You save ${ SAVE_SUM }":["${ SAVE_SUM } tasarruf ediyorsunuz"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["ProtonMail'imi seviyorum"],"My favorite email service":["En sevdiğim e-posta hizmeti"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Hepimizi bu karışık internet evreninde güvende tuttuğun için teşekkürler Proton."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ödediğinizin karşılığını alırsınız. Big Tech şirketleri söz konusu olduğunda, hiçbir şey ödememiyorsanız sizi kullanırlar. Gmail kullanmayı bıraktım ve @ProtonMail hizmetine geçtim"]},"specialoffer:time":{"Days":["Gün"],"Hours":["Saat"],"Min":["Dakika"]},"specialoffer:title":{"And much more":["Ve daha fazlası"],"Safe from trackers":["İzleyicilerdengüvende olun"],"Stay organized":["Düzenli kalın"],"Black Friday email deals":["Muhteşem Cuma e-posta fırsatları"],"Don’t just take our word for it":["Sırf bizden duymuş olmayın"],"Make your inbox yours":["Gelen kutunuzu kendinize ait kılın"],"Our story":["Öykümüz"],"Transfer your data from Google in one click":["Google'dan bilgilerinizi tek tıkla aktarın"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Yasaklı içeriklere erişin ve gizlice gezinin. ${ TOTAL_VPN_COUNTRIES } üzeri ülkede ${ TOTAL_VPN_SERVERS } üzerinde sunucu, 10 aygıta kadar bağlantı, dünya çapındaki yayın hizmetlerine erişim, kötü amaçlı yazılım ve reklam engelleyici, ve daha fazlasını içerir."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Takviminizi bir bağlantı aracılığıyla ailenizle, arkadaşlarınızla veya iş arkadaşlarınızla paylaşın ve başka takvimleri görüntüleyin."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["1 özel e-posta etki alanı, 10 e-posta adresi, 10 hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["3 özel e-posta etki alanı, 15 e-posta adresi, sınırsız hide-my-email takma adı, takvim paylaşma ve daha fazlası için destek içerir."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["25'ye kadar takvim yönetin, mobil uygulamalar, uçtan uca şifreleme ile koruma, Google'dan tek tıkla aktarma ve daha fazlası."]},"Status banner":{"Learn more":["Ayrıntılı bilgi alın"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Şu anda ${ issues[0] } hizmeti ile ilgili sorun yaşamaktayız, bilginize."],"We are experiencing issues with one or more services at the moment.":["Şu anda bir veya daha fazla hizmet ile ilgili sorun yaşamaktayız."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Şu anda Proton VPN hizmetiyle ilgili sorunlar yaşıyoruz"],"Learn more":["Ayrıntılı bilgi alın"]},"steps":{"Step":["Adım"]},"suggestions":{"Suggestions":["Öneriler"]},"Support":{"Sub category":["Alt kategori","Alt kategori"]},"Support article":{"${ readingTime } min":["${ readingTime } dakikalık","${ readingTime } dakikalık"],"Category":["Kategori","Kategori"],"Didn’t find what you were looking for?":["Aradığınızı bulamadınız mı?"],"General contact":["Genel iletişim"],"Get help":["Yardım alın"],"Legal contact":["Hukuki iletişim"],"Media contact":["Medya iletişimi"],"Partnerships contact":["Ortaklık iletişimi"],"Reading":["Okuma süresi"]},"Support Form Platform option":{"VPN for Android TV":["Android TV için VPN"],"VPN for Apple TV":["VPN Apple TV uygulaması"],"VPN for Chromebook":["Chromebook için VPN"]},"Support troubleshooting":{"App version":["Uygulama sürümü"],"Browser":["Tarayıcı"],"Check if this helps":["Yardımcı olabilecek bu cevaba bir göz atın"],"Choose a product":["Bir ürün seçin"],"Did this solve your issue?":["Bu, sorununuzu çözdü mü?"],"Faster assistance is just a few clicks away":["Daha hızlı yardım birkaç tık uzağınızda"],"How can we help?":["Nasıl yardımcı olabiliriz?"],"No, contact support":["Hayır, destekle iletişime geçin"],"Please fill out one field after another":["Lütfen alanları tek tek sırayla doldurun"],"Please make your selections":["Lütfen seçimlerinizi yapın"],"Proton account":["Proton hesabı"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Geri bildiriminiz için teşekkürler"],"What can we help with?":["Ne konuda yardımcı olabiliriz?"],"Yes":["Evet"]},"support_modal_search_query":{"Search query":["Sorgu ara"]},"support_search_button":{"Search":["Ara"]},"support_search_i_am_looking_for":{"I'm looking for":["Şunu arıyorum: -"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Daha hızlı bir çözüm için, lütfen sorunu Bridge uygulamasının Yardım > Bir sorun bildir kısmından bildiririn."],"Information":["Bilgi"]},"SupportForm:option":{"Account Security":["Hesap Güvenliği"],"Contacts":["Kişiler"],"Custom email domain":["Özel e-posta etki alanı"],"Email delivery and Spam":["E-posta iletimi ve istenmeyen e-postalar"],"Encryption":["Şifreleme"],"Login and password":["Oturum ve şifre"],"Merge aliases and accounts":["Takma adları (e-posta adresi) ve hesapları birleştir"],"Migrate to Proton":["Proton üzerine aktarım"],"Notifications":["Bildirimler"],"Other":["Diğer"],"Plans and billing":["Tarifeler ve faturalandırma"],"Proton for Business":["Proton for Business"],"Sign up":["Hesap açma"],"Storage":["Depolama"],"Users, addresses, and identities":["Kullanıcılar, adresler ve kimlikler"]},"SupportForm:optionIntro":{"Select a topic":["Bir konu seç"]},"Testimonial":{"Awards":["Ödüller"],"Customers":["Müşteriler"],"Featured":["Öne Çıkanlar"],"Go to testimonial source":["Müşteri görüşünün kaynağına git"],"Open source of award":["Ödülün kaynağını aç"],"Open source of 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sayfayı"]},"tooltip_vpn":{"Access blocked content and browse privately. 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The worst privacy washing of 2023 and trends to expect in 2024 | Proton
The biggest new threat to privacy in 2023 wasn’t any surveillance program. It was the false advertising Big Tech companies use to trick people into thinking their products are private.
Like oil companies claiming fossil fuels are “green”, Google, Apple, Microsoft, and others increasingly try to convince people their surveillance-based advertising models are “private” when they’re not. This sneaky marketing practice is known as privacy washing(yeni pencere).
We expect this trend to increase in the coming years, and it’s important for everyone to understand the reality that surveillance capitalism is incompatible with privacy.
Three factors are pushing privacy washing to new extremes:
The increasing consumer demand for online privacy
Stronger privacy regulations around the world
Pressure on ad revenue because of ad blockers and other privacy-protecting technologies
These are headaches for Big Tech, and they’re not going away. Their only response so far is to offer the illusion of privacy while continuing to profit off your personal information.
Because being alert to these strategies is one of the best ways to protect yourself from new forms of data collection and manipulation, we devoted multiple articles last year to exposing privacy washing. Let’s look at some of the biggest privacy-washing stories of 2023. Then we’ll consider some new trends we might see in 2024.
Privacy washing year in review
2023 was the year of privacy washing. We worked to expose some of the most egregious examples.
Google branded a tracking tool as ‘enhanced ad privacy’
Google Chrome is the most popular browser in the world, and the company uses it to monitor what you do online. Last year, Chrome rolled out a feature(yeni pencere) that claimed to offer more privacy. Instead, the feature just gives Google exclusive rights to collect your data. By branding this as a privacy feature, the company is trying to redefine privacy as “no one can track your data — except us”.
Then Google brought the same ‘feature’ to Android
Just like the Chrome ‘ad privacy’ feature, the Android version(yeni pencere) blocks other apps from collecting your data while giving Google a surveillance monopoly. And once again, Google used dark patterns to force people to accept the change, turning the feature on by default with only a notification and a “Got it” button.
Apple’s iCloud isn’t as private as you think
Apple has a stronger reputation for privacy than Google, but that doesn’t mean Apple can’t see your personal information. Contrary to what you might think, Apple can see your photos, emails, calendar events, contacts, voice notes, messages, and many other categories of data by default. So much for “privacy, that’s iPhone(yeni pencere)”.
Facebook’s new Threads app is a privacy nightmare
Meta introduced a new Twitter-like app called Threads last summer, but anyone who signed up became subject to a surprisingly broad data collection regime(yeni pencere). Threads wasn’t even initially available in the European Union over concerns about regulatory compliance.
Google Chrome’s “fake” Incognito Mode led to a $5 billion lawsuit
In what is essentially a lawsuit contesting one of the original versions of privacy washing, plaintiffs say Google’s marketing of Chrome’s “Incognito Mode” amounts to wiretapping and a breach of contract, among other allegations. While assuring you can “browse privately”, the company in fact continued to monitor people’s browsing, the lawsuit claims(yeni pencere).
Google’s lobbyists reveal the company’s true values
In its marketing to you, Google says it values your privacy. But when talking to policymakers, Google’s lobbyists are pushing in the opposite direction, successfully arguing that more privacy would be an economic disaster. We found multiple examples of Google’s anti-privacy lobbying(yeni pencere).
IP Protection protects nobody
Taking another page from Orwell, Google marketed its new IP Protection feature as enhancing your privacy. Instead, once again, it just blocks other companies from tracking you while Google continues to spy on everything you do online. IP Protection offers zero privacy benefits, especially compared with a no-logs VPN(yeni pencere).
Privacy washing trends to watch in 2024
We’re already starting to see hints that we’ll be inundated with privacy washing again in 2024. Google and the other Big Tech players will continue introducing “privacy features”. But other companies will also try to muddy the waters to obscure their own exploitation of personal data, including automakers, internet service providers, and insurance companies.
Here are some of our predictions for this year.
New forms of data capture
The demand for data is only increasing because companies are building machine learning tools that require it. As companies move more of your communications behind encryption, they will race to develop new ways to track you, such as mining your conversations with AI chatbots or scanning your documents and photos(yeni pencere).
State-level privacy laws in the US will let Big Tech off the hook
Big Tech companies have invested tens of millions of dollars trying to push weak privacy laws through statehouses in the US. For them, this is preferable to a strong federal law comparable to the EU’s GDPR. We explained how surveillance tech companies are pushing to pre-empt democratic policymaking in our article about Google lobbying(yeni pencere), and the strategy seems to be working.
Your car will start privacy washing, too
Vehicles are trackers with wheels(yeni pencere). They have cameras, microphones, GPS, and other sensors — and there is very little privacy oversight. Many car manufacturers collect far more data than they could possibly need. For example, Kia’s privacy policy(yeni pencere) states the company collects information about your “sex life or sexual orientation”. As more people become aware of the ways their cars are spying on them, auto manufacturers will join Big Tech in the privacy washing game. Car insurance companies may also increase their use of privacy washing to hedge against privacy concerns. For example, Liberty Mutual(yeni pencere) tracks and shares your “predispositions, behavior, attitudes, intelligence, abilities, and aptitudes” with third parties.
‘Privacy control’ overload
Companies will roll out more and more privacy settings and push these options to you on all your apps and devices, asking you how you would like your data to be used. European regulators are already concerned(yeni pencere) about the way tech companies use dark patterns to bypass valid consent, and Google’s privacy settings are so confusing even employees couldn’t understand them(yeni pencere). By bombarding you with an avalanche of confusing “privacy choices”, tech companies are hoping you’ll simply agree to surveillance rather than invest time figuring it out.
People want real privacy
Privacy washing is a shameful form of false advertising that takes advantage of people. But the fact that companies are doing it is an indication that attitudes regarding privacy are changing. People are sick of sharing their private lives with corporations just to use the internet — one reason there is a growing movement of people learning how to deGoogle their lives (stop using Google services).
At Proton, we crossed a major milestone back in April when our community grew to over 100 million accounts. This is another indication that people are ready to give up the surveillance-based business model that has dominated the internet for almost 20 years.
Our revenue comes from community support, not advertising. And our apps, including Proton Mail, Proton Calendar, and Proton Drive, collect as little data as possible. Only you can see your emails, events, photos, notes, and other data. (The privacy disclosures in iOS speak for themselves.)
Stay tuned in 2024 for more articles exposing the worst privacy washing offenders. And consider switching to privacy-first tech to join our fight for a better internet.
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