all-in-one privacy solution":["Proton Unlimited es una solución de privacidad todo en uno"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin anuncios. Privacidad por defecto."],"People before profits":["Primero las personas, luego los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas de Proton Mail en el ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["El único servicio de correo electrónico del mundo respaldado por la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Cree múltiples direcciones"],"Hide-my-email aliases":["Seudónimos de hide-my-email"],"Quickly unsubscribe from newsletters":["Cancele suscripciones a boletines rápidamente"],"Use your own domain name":["Use su propio dominio"]},"specialoffer:logos":{"As featured in":["Tal como aparece en"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Obtenga un correo electrónico cifrado que protege su privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Oferta de Black Friday de Proton Mail: hasta un 40% de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Aproveche las rebajas de Black Friday y obtenga suscripciones de Proton Mail con hasta un 40 % de descuento. Encontrará las mejores ofertas en planes de correo electrónico seguro cifrado de extremo a extremo."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Hasta un 40 % de descuento en correo electrónico seguro"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*Con un costo de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Con un costo de ${ TOTAL_SUM } durante los primeros 2 años"],"30-day money-back guarantee":["Garantía de devolución de dinero de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Con un costo de ${ TOTAL_SUM } durante los primeros 2 años"],"Billed at ${ TOTAL_SUM } for the first year":["Con un costo de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorre ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Amo mi Proton Mail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias Proton por mantenernos a salvo en el complicado universo de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Obtiene aquello por lo que paga. En el caso de la gran tecnología, cuando uno no paga nada, se acostumbra. Dejé de usar Gmail y cambié a @ProtonMail"]},"specialoffer:time":{"Days":["Días"],"Hours":["Horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Make your inbox yours":["Personalice su bandeja de entrada"],"Safe from trackers":["A salvo de rastreadores"],"Stay organized":["Mantenga el orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["No confíe solo en nuestra palabra"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiera sus datos de Google con un solo clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenido bloqueado y navegue de forma privada. Incluye ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, conecta hasta 10 dispositivos, acceda a servicios de transmisión en todo el mundo, malware y bloqueador de anuncios, y más."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparta su calendario con familiares, amigos y compañeros fácilmente y consulte calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 seudónimos de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, seudónimos ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Administre hasta 25 calendarios, apps móviles, protegido con cifrado de extremo a extremo, importación de calendario con 1 clic desde Google y más."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["En este momento, tenemos problemas con el servicio Proton VPN."],"Learn more":["Más información"]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Tenga en cuenta que, en este momento, estamos experimentando problemas con el servicio ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["En este momento, tenemos problemas con uno o más servicios."]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subacategoria","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } minuto","${ readingTime } minutos"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No encontró lo que buscaba?"],"General contact":["Contacto general"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto legal"],"Media contact":["Contacto para medios"],"Partnerships contact":["Contacto para colaboradores"],"Reading":["Lectura"]},"Support categories":{"Browse Proton product support":["Explore el soporte de productos de Proton"]},"Support category":{"There is no article in this category yet.":["Todavía no hay ningún artículo en esta categoría."]},"Support troubleshooting":{"--- Select ---":["--- Seleccionar ---"],"App version":["Versión de la app"],"Browser":["Navegador"],"Check if this helps":["Compruebe si le sirve"],"Choose a category for your question":["Elija la categoría de su pregunta"],"Choose a product":["Elija un producto"],"Did this solve your issue ?":["¿Resolvió su problema?"],"Faster assistance is just a few clicks away — please make your selections":["Obtenga ayuda más rápidamente con tan solo unos clics. Haga su selección."],"No, contact support":["No, contactar a soporte"],"Proton account":["Cuenta de Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Calendario de Proton"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Correo de Proton"],"Proton Pass":["Proton Pass"],"Proton VPN":["VPN de Proton"],"Thank you for your feedback":["Gracias por sus comentarios"],"Troubleshooting":["Solución de problemas"],"What can we help with ?":["¿En qué podemos ayudar?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, reporte el problema desde la app Bridge: Ayuda > Reportar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la cuenta"],"Contacts":["Contactos"],"Custom email domain":["Dominio de correo electrónico personalizado"],"Email delivery and Spam":["Entrega de correo electrónico y spam"],"Encryption":["Cifrado"],"Login and password":["Inicio de sesión y contraseña"],"Merge aliases and accounts":["Combinar alias y cuentas"],"Migrate to Proton":["Migrar a Proton"],"Notifications":["Notificaciones"],"Other":["Otros"],"Plans and billing":["Planes y facturación"],"Proton for Business":["Proton for Business"],"Sign up":["Regístrese"],"Storage":["Almacenamiento"],"Users, addresses, and identities":["Usuarios, direcciones e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Seleccione un tema"]},"swiss_baseed_feature":{"Swiss based":["Con sede en Suiza"]},"Testimonial":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacados"],"Go to testimonial source":["Ir a la fuente testimonial"],"Reviews":["Reseñas"],"Videos":["Videos"]},"Text":{"Find the plan that's right for you":["Encuentre el plan adecuado para usted"],"If you need help, check out our ${ supportLink }.":["Si necesita ayuda, consulte nuestra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Es posible que la página que busca haya sido eliminada o que sea un\nenlace antiguo."]},"Title":{"On this page":["En esta página"],"Related articles":["Artículos relacionados"],"Share ${ thisPage }":["Compartir ${ thisPage }"],"Thank you!":["¡Gracias!"],"this page":["esta página"]},"Tooltip":{"More information":["Más información"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Cree hasta 20 calendarios personalizados, compartibles y cifrados. Agregue hasta 5 calendarios de amigos, familiares, colegas y organizaciones."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenido bloqueado y navegue en privado. Tendrá a su disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, ${ TOTAL_VPN_CONNECTIONS } conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Acceda a contenido bloqueado y navegue en privado. Tendrá a su disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, 10 conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."]},"version_history_label":{"Version history":["Historial de versiones"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Comparta hasta ${ versionHistoryNumber } versiones de cada archivo hasta durante ${ years } años"]},"vpn_features_link":{"View VPN plans":["Ver planes de VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Acceda a contenido bloqueado y navegue de forma privada"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
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What you do online isn’t private. Everything you do leaves behind some kind of mark. This trail is often referred to as a digital footprint, and it’s used to track you in many different ways. In this article, we go over what a digital footprint is, how you can avoid leaving one, and even show you how you can make it into something that can benefit you.
A digital footprint is a trail of data formed by somebody’s online activity. Surfing the web is like walking in sand: Wherever you step, you leave behind a visible mark of your presence. When you browse a site, when you log into an account, or click on a link, your actions are recorded in some way.
All these bits of data together form your digital footprint, creating a map of where you’ve been and what you’ve done online. When put together, data brokers(new window) can use your digital footprint to create a profile of you that can predict who you are, what you like, and what you may be interested in seeing pop up on your feed in the future.
Data gathering: active vs. passive digital footprint
Roughly speaking, there are two kinds of data which can be gathered for your digital footprint.
Your active footprint is made up of the things you do online, such as signing into accounts, signing up for newsletters, making purchases, and anything else that requires your actively clicking or typing.
Your passive footprint is a lot more subtle. It’s usually gathered while you’re browsing by trackers like cookies or methods like browser fingerprinting. It’s a hidden type of data gathering that could even be recording how long you looked at an ad — something Facebook does.
All these data points could be linked to something that directly identifies you, like an online account you created (with Facebook or another social media platform), your IP address(new window), and, probably the most common, your email address. With all this information in a neat little package, it goes to the next step.
How are digital footprints used?
With all this data, marketers can then turn your digital footprint into something a lot more lucrative: namely a profile of who you are. Big Tech and other attention merchants have developed technologies that, based on the data from your digital footprint, can give a good assessment of who you are, what you like, and, more importantly, predict what you’ll do next.
A profile is worth money: According to our research, the average US resident is worth about $600 per year to Google and Facebook, the two biggest companies in this space and each worth billions of dollars. While at first glance it may seem like your digital footprint is just tidbits, taken altogether and treated with the black magic of marketing math, it becomes a fortune.
Can you check your digital footprint?
Sadly, you can’t actually check your digital footprint yourself, or even make money off it — though some have tried(new window). Ironically, your data isn’t yours, it has been taken by Big Tech and made their product, placing it out of your reach. Best you can do is hope privacy laws like the EU’s GDPR will help protect you, but legislation often lags behind the latest data-gathering tools Big Tech has developed.
How to protect your digital footprint
The problem with your digital footprint is that it’s very hard to stop leaving a trail. The way the web is set up, sites have to know where you’re coming from and cookies are ubiquitous. What you can do, though, is remove the connection between you and your digital footprint. Your data is still harvested, sure, but at least it can’t be identified as yours any more.
There are two ways you can do this: First, you can hide your IP address using a virtual private network(new window) (VPN). This is a service that reroutes your traffic through a server under its control, letting you assume the IP address of that server instead of your own. As your IP address is a big part of how you can be identified online, changing it in this way makes it harder for data brokers to link information to you.
Turning your digital footprint into something you control
Of course, hiding your presence is only part of the solution. After all, you can’t hide everything you do online, and some things you may want to have known, like posting things on social media or a forum message. At Proton, we’ve created a way for you to empower yourself by giving you total control of your data on our platform.
Part of our strategy involves Proton VPN(new window), our state-of-the-art VPN service, to cover your tracks as described. However, that only hides your IP address and allows data brokers to still identify you in other ways, most notably through email, which is usually required to create any online account.
This is where Proton Pass, our password manager, comes in. Like most password managers, it can help store your passwords and autofill them as you browse. It’s a huge upgrade to the quality of your online life, as well as protecting you from nasty cyberattacks like credential stuffing.
What sets Proton Pass apart, however, is that it can also help hide your email address through hide-my-email aliases. These are randomly generated email addresses you can use when creating online accounts, so you can’t be identified through your real email address. You’ll still receive all your mail, but the service won’t know who you are.
Between our VPN and Proton Pass, you have everything you need to make your digital footprint something you have control over, a digital identity you determine, rather than one that is dictated by marketers. If that kind of control is something you want more of, create a free Proton account today.
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