all-in-one privacy solution":["Proton Unlimited es una solución de privacidad todo en uno"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin publicidad. La privacidad por bandera."],"People before profits":["Nos importan las personas, no los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas del ${ BLACK_FRIDAY } de Proton Mail"],"The world’s only community- supported email service":["El único servicio de correo electrónico financiado la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Crea varias direcciones"],"Hide-my-email aliases":["Alias de hide-my-email"],"Quickly unsubscribe from newsletters":["Date de baja rápidamente de boletines"],"Use your own domain name":["Usa tu propio nombre de dominio"]},"specialoffer:logos":{"As featured in":["Hablan de nosotros"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Apuesta por un servicio de correo electrónico cifrado que protege tu privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Rebajas de Black Friday de Proton: hasta un 40 % de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Contrata Proton Mail con hasta un 40 % de descuento en las rebajas de Black Friday. Encontrarás nuestros planes de correo electrónico cifrado de extremo a extremo al mejor precio."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Correo electrónico seguro con hasta un 40 % de descuento"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* A un precio de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"30-day money-back guarantee":["Garantía de devolución de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"Billed at ${ TOTAL_SUM } for the first year":["A un precio de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorras ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias, Proton, por brindarnos protección en este mundo salvaje de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dan justo lo que prometen. Si las grandes tecnológicas te ofrecen algo gratis, se aprovechan de ti, por eso dejé de usar Gmail y me pasé a @ProtonMail"]},"specialoffer:time":{"Days":["días"],"Hours":["horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Safe from trackers":["Evita los rastreadores"],"Stay organized":["Mantén el orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["Lee testimonios de otras personas"],"Make your inbox yours":["Toma posesión de tu bandeja de entrada"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiere tus datos de Google con un clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega con privacidad. Incluye ${ TOTAL_VPN_SERVERS } servidores en más de ${ TOTAL_VPN_COUNTRIES } países. Conecta hasta 10 dispositivos, accede a servicios de streaming de todo el mundo, bloqueadores de malware y anuncios, etc."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparte tu calendario con familiares, amigos y compañeros fácilmente y consulta calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 alias de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, alias ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestiona hasta 25 calendarios protegidos con cifrado de extremo a extremo y con opción, por ejemplo, de importar los de Google con un solo clic."]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Ten presente que, en estos momentos, el servicio de ${ issues[0] } está dando problemas de funcionamiento."],"We are experiencing issues with one or more services at the moment.":["Uno o varios servicios están dando problemas de funcionamiento en estos momentos."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Hay problemas con el servicio de Proton VPN en estos momentos"],"Learn more":["Más información"]},"steps":{"Step":["Paso"]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subcategoría","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No has encontrado lo que buscabas?"],"General contact":["Contacto para consultas generales"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto para cuestiones legales"],"Media contact":["Contacto para prensa y medios de comunicación"],"Partnerships contact":["Contacto para colaboraciones"],"Reading":["Lectura"]},"Support Form Platform option":{"VPN for Android TV":["VPN para Android TV"],"VPN for Apple TV":["VPN para Apple TV"],"VPN for Chromebook":["VPN para Chromebook"]},"Support troubleshooting":{"App version":["Versión de la aplicación"],"Browser":["Navegador"],"Check if this helps":["Comprueba a ver si te sirve"],"Choose a product":["Elegir producto"],"Did this solve your issue?":["¿Te ha resultado útil para resolver el problema?"],"Faster assistance is just a few clicks away":["Solo te separan unos clics de una asistencia más rápida"],"How can we help?":["¿Cómo podemos ayudarte?"],"No, contact support":["No, contactar con el equipo de asistencia"],"Please fill out one field after another":["Rellena un campo después de otro"],"Please make your selections":["Realiza tus selecciones"],"Proton account":["Cuenta de Proton"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Gracias por tus comentarios"],"What can we help with?":["¿En qué podemos ayudarte?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta de búsqueda"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, informa del problema desde la aplicación Bridge: Ayuda > Notificar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la 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página"]},"tooltip_vpn":{"Access blocked content and browse privately. 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Google claims to support privacy while lobbying against it | Proton
In the public eye, Google presents itself as a champion of privacy. “Privacy is at the heart of everything we do,” its CEO said(ventana nueva).
But behind closed doors, Google is telling a different story to policymakers and actively fighting against privacy laws that would protect you from online surveillance.
We’ve identified numerous examples of Google’s multi-million-dollar lobbying efforts around the world to try to prevent elected officials from protecting your data. From the United States to Europe and beyond, lawmakers increasingly want to respond to public demands for regulations against rampant data exploitation by Big Tech. Google’s lobbyists are there, trying to stop them.
Just as the world’s largest environmental polluters have resorted to “greenwashing” to portray themselves as eco-conscious, Google and other Big Tech companies have used “privacy washing” to avoid scrutiny of their business models.
A simple review of Google’s lobbying efforts shows the hypocrisy behind its marketing.
Here’s Google’s true position on privacy
Google spends massive amounts of money to influence elected officials. Since 2019, Alphabet and its subsidiaries have spent more than $125 million on federal lobbying, campaign contributions, and trade associations, according to lobbying reports(ventana nueva) and other records.
One of the issues it cares about is privacy — but not protecting it.
Google’s view is that “requiring individuals to control every aspect of data processing can create a complex experience that diverts attention from the most important controls without corresponding benefits”, according to its policy statement(ventana nueva).
This is not privacy. If a company is using your data in ways that are too complicated for you to understand and consent to, then it should never have access to your data in the first place.
Google wants regulators to let companies themselves decide what’s good for you and for society. “Organizations must … take responsibility for using data in a way that provides value to individuals and society and minimizes the risk of harm based on the use of personal information.”
But Big Tech has had this responsibility for decades. The companies’ failures are the reason people are now calling on regulators to protect them from Big Tech.
It’s the most sweeping general privacy law in the US to date, and that made Google worried.
Before the law kicked in, Google tried to push for last-minute changes that would have exempted its business model from certain requirements. The proposed amendment reportedly sought to allow Google and other companies “to continue collecting user data for targeted advertising, and in some cases, the right to do so even if users opt out”, Bloomberg reported(ventana nueva) at the time.
Although that attempt failed(ventana nueva), Google and other Big Tech companies appear to have learned not to wait for democracy to run its course. Instead, hundreds of lobbyists have blitzed other state capitals promoting their own watered-down privacy laws. Fifteen state laws(ventana nueva) have already been passed or are in the works. Big Tech is hoping to pre-empt stronger privacy rules and undercut the momentum for a federal regulation with teeth.
“It’s been this coordinated national push to advance really weak privacy bills. We’ve definitely felt outnumbered,” an ACLU representative told The Markup(ventana nueva).
Overwhelming European lawmakers
When it comes to privacy laws, the European Union is a pioneer. So it’s easy to see why Big Tech has spent so much money (about $30 million in 2021(ventana nueva)) lobbying European lawmakers to protect their most cherished surveillance practices. Google has been among the most aggressive.
Google has worked to water down or slow each of these. Lobbying against the Digital Markets Act was so intense that an EU diplomat complained(ventana nueva) their Twitter feed had been overwhelmed with targeted advertising promoting Google’s talking points. And Google took credit(ventana nueva) for stalling the ePrivacy Regulation, which would crack down on tracking cookies.
Perhaps the company’s biggest win was in the Digital Services Act. Three years ago, a European Parliament committee recommended(ventana nueva) tough measures against targeted advertising, “including a phase-out leading to a prohibition”.
Google and tech industry allies responded with a massive lobbying campaign(ventana nueva) to convince lawmakers banning targeted ads would hurt the global economy. The gambit worked, and the draft law no longer threatens Google’s advertising.
The plan to become ungovernable
The United States and Europe aren’t the only countries taking aim at the surveillance economy in defense of their citizens. Google and other Big Tech companies want to prevent any disruptions to their business model. And they’ve identified a clever way to throw sand in the gears of any future regulations.
Big Tech companies, including Google and Apple, have sent trade advisers (i.e., lobbyists) to meet with diplomats negotiating the Indo-Pacific Economic Framework, a trade agreement involving 14 countries along the Pacific Ocean, including the United States, India, Japan, South Korea, Indonesia, and Australia.
Their strategy is to add a clause to the treaty that would make it more difficult for member countries to pass laws limiting their market dominance and allowing new privacy-focused business models to compete for customers. We explained how they are trying to do this(ventana nueva) in a previous article.
Taken together, Google’s lobbying activities reveal the company’s true intentions have nothing to do with protecting your privacy. Any claims otherwise are simply privacy washing.
Google won’t protect your privacy, but you can
Google will never offer true privacy. The reason the company is so successful is because its targeted advertising product is extremely effective. It is based on knowing you intimately and showing you personalized ads at the moment you’re most receptive to them. This business model earned Google nearly $60 billion in profit in 2022.
As long as their profit margins depend on collecting your personal data, privacy will never be “at the heart of everything” Google does.
But regulations aren’t the only way to force privacy onto the internet. We as internet users have power through our choices. The best way to take back control of your online data is to use services that make privacy the default — learning how to deGoogle your life.
It’s easier to opt out of Google than most people think. The first step is to take back control of your email, which functions as your digital identity for account creation, purchase receipts, travel plans, and more. Gmail is at the heart of Google’s surveillance system because it links all your online activities back to you, especially if you’re logged into your Google Account while searching or browsing.
Proton makes it easy to switch. And our business model is designed to incentivize us to give you more privacy, not less. Proton offers services for free, but you can upgrade for more storage and extra features. This lets you pay with money instead of with intimate details about your life.
We believe the future of the internet is private. People must evaluate companies based on their actions, not just their marketing statements. Privacy washing is just one more obstacle to a better internet where privacy and freedom are the default.