all-in-one privacy solution":["Proton Unlimited es una solución de privacidad todo en uno"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin publicidad. La privacidad por bandera."],"People before profits":["Nos importan las personas, no los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas del ${ BLACK_FRIDAY } de Proton Mail"],"The world’s only community- supported email service":["El único servicio de correo electrónico financiado la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Crea varias direcciones"],"Hide-my-email aliases":["Alias de hide-my-email"],"Quickly unsubscribe from newsletters":["Date de baja rápidamente de boletines"],"Use your own domain name":["Usa tu propio nombre de dominio"]},"specialoffer:logos":{"As featured in":["Hablan de nosotros"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Apuesta por un servicio de correo electrónico cifrado que protege tu privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Rebajas de Black Friday de Proton: hasta un 40 % de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Contrata Proton Mail con hasta un 40 % de descuento en las rebajas de Black Friday. Encontrarás nuestros planes de correo electrónico cifrado de extremo a extremo al mejor precio."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Correo electrónico seguro con hasta un 40 % de descuento"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* A un precio de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"30-day money-back guarantee":["Garantía de devolución de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"Billed at ${ TOTAL_SUM } for the first year":["A un precio de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorras ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias, Proton, por brindarnos protección en este mundo salvaje de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dan justo lo que prometen. Si las grandes tecnológicas te ofrecen algo gratis, se aprovechan de ti, por eso dejé de usar Gmail y me pasé a @ProtonMail"]},"specialoffer:time":{"Days":["días"],"Hours":["horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Safe from trackers":["Evita los rastreadores"],"Stay organized":["Mantén el orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["Lee testimonios de otras personas"],"Make your inbox yours":["Toma posesión de tu bandeja de entrada"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiere tus datos de Google con un clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega con privacidad. Incluye ${ TOTAL_VPN_SERVERS } servidores en más de ${ TOTAL_VPN_COUNTRIES } países. Conecta hasta 10 dispositivos, accede a servicios de streaming de todo el mundo, bloqueadores de malware y anuncios, etc."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparte tu calendario con familiares, amigos y compañeros fácilmente y consulta calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 alias de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, alias ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestiona hasta 25 calendarios protegidos con cifrado de extremo a extremo y con opción, por ejemplo, de importar los de Google con un solo clic."]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Ten presente que, en estos momentos, el servicio de ${ issues[0] } está dando problemas de funcionamiento."],"We are experiencing issues with one or more services at the moment.":["Uno o varios servicios están dando problemas de funcionamiento en estos momentos."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Hay problemas con el servicio de Proton VPN en estos momentos"],"Learn more":["Más información"]},"steps":{"Step":["Paso"]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subcategoría","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No has encontrado lo que buscabas?"],"General contact":["Contacto para consultas generales"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto para cuestiones legales"],"Media contact":["Contacto para prensa y medios de comunicación"],"Partnerships contact":["Contacto para colaboraciones"],"Reading":["Lectura"]},"Support Form Platform option":{"VPN for Android TV":["VPN para Android TV"],"VPN for Apple TV":["VPN para Apple TV"],"VPN for Chromebook":["VPN para Chromebook"]},"Support troubleshooting":{"App version":["Versión de la aplicación"],"Browser":["Navegador"],"Check if this helps":["Comprueba a ver si te sirve"],"Choose a product":["Elegir producto"],"Did this solve your issue?":["¿Te ha resultado útil para resolver el problema?"],"Faster assistance is just a few clicks away":["Solo te separan unos clics de una asistencia más rápida"],"How can we help?":["¿Cómo podemos ayudarte?"],"No, contact support":["No, contactar con el equipo de asistencia"],"Please fill out one field after another":["Rellena un campo después de otro"],"Please make your selections":["Realiza tus selecciones"],"Proton account":["Cuenta de Proton"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Gracias por tus comentarios"],"What can we help with?":["¿En qué podemos ayudarte?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta de búsqueda"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, informa del problema desde la aplicación Bridge: Ayuda > Notificar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la cuenta"],"Contacts":["Contactos"],"Custom email domain":["Dominio de correo electrónico personalizado"],"Email delivery and Spam":["Envío de correos electrónico y spam"],"Encryption":["Cifrado"],"Login and password":["Inicio de sesión y contraseña"],"Merge aliases and accounts":["Fusionar seudónimos y cuentas"],"Migrate to Proton":["Migrar a Proton"],"Notifications":["Notificaciones"],"Other":["Otro"],"Plans and billing":["Planes y facturación"],"Proton for Business":["Proton for Business"],"Sign up":["Regístrate"],"Storage":["Almacenamiento"],"Users, addresses, and identities":["Usuarios, direcciones e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Selecciona un tema"]},"Testimonial":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacado"],"Go to testimonial source":["Ir a la fuente del testimonio"],"Open source of award":["Fuente disponible del premio"],"Open source of quote":["Fuente disponible del 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página"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega en privado. 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Search Risk – How Google Almost Killed Proton Mail | Proton
In the past two months, many of you have reached out to us to ask about the mysterious tweets we sent to Google in August(ventana nueva). At Proton(ventana nueva), transparency is a core value, and we try to be as transparent with our community as possible. As many people have continued to point out to us, we need to be more transparent here to avoid continued confusion and speculation. Thus, we are telling the full story today to clarify what happened.
What Happened?
The short summary is that for nearly a year, Google was hiding Proton Mail from search results for queries such as ‘secure email’ and ‘encrypted email’. This was highly suspicious because Proton Mail has long been the world’s largest encrypted email provider.
When Proton Mail launched in Beta back in May 2014, our community rapidly grew as people from around the world came together and supported us in our mission to protect privacy in the digital age. Our record breaking crowdfunding campaign(ventana nueva) raised over half a million dollars from contributors and provided us with the resources to make Proton Mail competitive against even the biggest players in the email space.
By the summer of 2015, Proton Mail passed half a million users(ventana nueva) and was the world’s most well known secure email service. Proton Mail was also ranking well in Google search at this time, on the first or second page of most queries including “encrypted email” and “secure email”. However, by the end of October 2015, the situation had changed dramatically, and Proton Mail was mysteriously no longer showing up for searches of our two main keywords.
Between the beginning of the summer and the fall of 2015, Proton Mail did undergo a lot of changes. We released Proton Mail 2.0, we went fully open source(ventana nueva), we launched mobile apps in beta, and we updated our website, changing our TLD from .ch to the more widely known .com. We also doubled in size, growing to nearly 1 million users by the fall. All of these changes should have helped Proton Mail’s search rankings as we became more and more relevant to more people.
In November 2015, we became aware of the problem and consulted a number of well known SEO experts. None of them could explain the issue, especially since Proton Mail has never used any blackhat SEO tactics, nor did we observe any used against us. Mysteriously, the issue was entirely limited to Google, as this anomaly was not seen on any other search engine. Below are the search rankings for Proton Mail for ‘secure email’ and ‘encrypted email’ taken at the beginning of August 2016 across all major search engines. We rank on either page 1 or 2 everywhere except Google where we are not ranked at all.
All throughout Spring 2016, we worked in earnest to get in touch with Google. We created two tickets on their web spam report form explaining the situation. We even contacted Google’s President EMEA Strategic Relationships, but received no response nor improvement. Around this time, we also heard about the anti-trust action brought forward by the European Commission against Google(ventana nueva), accusing Google of abusing its search monopoly to lower the search rankings of Google competitors(ventana nueva). This was worrying news, because as an email service that puts user privacy first, we are the leading alternative to Gmail for those looking for better data privacy.
In August, with no other options, we turned to Twitter to press our case. This time though, we finally got a response(ventana nueva), thanks in large part to the hundreds of Proton Mail users who drew attention to the issue and made it impossible to ignore. After a few days, Google informed us that they had “fixed something” without providing further details. The results could be immediately seen.
In the above plots, the x-axis is time and the y-axis is search ranking (lower number is better). The dates where there are no data points are times when we are not ranked at all by Google. After Google made some changes, Proton Mail’s rankings immediately recovered and are now ranked #1 and #3 for ‘secure email’ and ‘encrypted email’ respectively. Without any additional explanation from Google, we may never know why Proton Mail become unranked. In any case, we do appreciate Google finally taking action to resolve the issue, we just wished it happened sooner.
The Danger of Search Risk
This incident however highlights a previously unrecognized danger that we are now calling Search Risk. The danger is that any service such as Proton Mail can easily be suppressed by either search companies, or the governments that control those search companies. This can happen even across national borders. For example, even though Google is an American company, it controls over 90% of European search traffic(ventana nueva). In this case, Google directly caused Proton Mail’s growth rate worldwide to be reduced by over 25% for over 10 months.
This meant that Proton Mail’s income from users was also cut by 25%, putting financial pressure on our operations. We went from being able to cover all our monthly expenses to having to draw from our emergency reserve fund. The lost income and financial damage incurred as a result was several hundred thousand Swiss Francs (1 CHF = 1.01 USD), which will never be reimbursed.
The only reason we survived to tell this story is because the majority of Proton Mail’s growth comes from word of mouth, and our community is too loud to be ignored. Many other companies won’t be so fortunate. This episode illustrates that Search Risk is serious, which is why we now agree with the European Commission that given Google’s dominant position in search, more transparency and oversight is critical.
This incident illustrates that for Proton Mail to be successful, it is important that we can continue to grow independently of search engines so that it is impossible for any search company to intentionally or unintentionally cripple us. This is easier said than done, but there are easy actions that we can all do to safeguard the future of Proton Mail:
Tell your friends and family about Proton Mail. The other benefit of this is that you will also get automatic end-to-end encryption when you email them.
Writing articles or blog posts about Proton Mail and help spread the word about online privacy.
The more we get the word out about the importance of online privacy, the more we make it impossible to suppress, ban, or otherwise pressure encrypted email services such as Proton Mail. We believe online privacy is critical for an open, democratic, and free future, and regardless of the obstacles ahead of us, we will continue building the tools necessary to protect this future. Thank you for supporting us and making this possible.
For questions and comment, you can reach us at media@proton.me.
Proton Mail is supported by community contributions. We don’t serve ads or abuse your privacy. You can support our mission by upgrading to a paid plan.