all-in-one privacy solution":["Proton Unlimited to wszechstronne rozwiązanie zapewniające prywatność"],"Black Friday":["Czarny Piątek"],"No ads. Privacy by default.":["Brak reklam. Prywatność w standardzie."],"People before profits":["Ludzie przed zyskiem"],"Security through transparency":["Bezpieczeństwo dzięki przejrzystości"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Najlepsze oferty Proton Mail ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["Jedyna na świecie usługa poczty elektronicznej wspierana przez społeczność"]},"specialoffer:limited":{"${ hours } hour":["${ hours } godzina","${ hours } godziny","${ hours } godzin","${ hours } godziny"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Pozostało: ${ hoursLeft }, ${ minutesLeft } i ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuta","${ minutes } minuty","${ minutes } minut","${ minutes } minuty"],"${ seconds } second":["${ seconds } sekunda","${ seconds } sekundy","${ seconds } sekund","${ seconds } sekundy"],"Limited time offer":["Oferta ograniczona czasowo"]},"specialoffer:listitem":{"Create multiple addresses":["Utwórz wiele adresów"],"Hide-my-email aliases":["Aliasy hide-my-email"],"Quickly unsubscribe from newsletters":["Szybko anuluj subskrypcję biuletynów"],"Use your own domain name":["Korzystaj z własnej nazwy domeny"]},"specialoffer:logos":{"As featured in":["Opinie naszych klientów"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Uzyskaj zaszyfrowaną usługę e-mail, która chroni Twoją prywatność"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Wyprzedaż Proton Mail z okazji Czarnego Piątku – uzyskaj do 40% zniżki"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Uzyskaj do 40% zniżki na subskrypcje Proton Mail w ten Czarny Piątek. Znajdź wspaniałe oferty naszych bezpiecznych planów usługi poczty elektronicznej w szyfrowaniu end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Wyprzedaż Proton Mail z okazji Czarnego Piątku | Do 40% zniżki na bezpieczną pocztę elektroniczną"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Płatne ${ TOTAL_SUM } za pierwszy rok"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"30-day money-back guarantee":["30-dniowa gwarancja zwrotu pieniędzy"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"Billed at ${ TOTAL_SUM } for the first year":["Płatne ${ TOTAL_SUM } za pierwszy rok"],"You save ${ SAVE_SUM }":["Oszczędzasz ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Uwielbiam ProtonMail"],"My favorite email service":["Moja ulubiona usługa e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Dziękuję Protonowi za dbanie o nasze bezpieczeństwo w skomplikowanym internetowym uniwersum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dostajesz to, za co płacisz. W przypadku przedsiębiorstw big tech, jeśli nie płacisz nic, zostaniesz wykorzystany. Przestałam korzystać z Gmail i przeniosłam się na @ProtonMail"]},"specialoffer:time":{"Days":["Dni"],"Hours":["Godz."],"Min":["Min"]},"specialoffer:title":{"And much more":["I wiele więcej"],"Make your inbox yours":["Spraw, aby Twoja skrzynka odbiorcza była naprawdę Twoja"],"Safe from trackers":["Bezpieczeństwo od skryptów śledzących"],"Stay organized":["Zachowaj porządek"],"Black Friday email deals":["Oferty e-mailowe na Czarny Piątek"],"Don’t just take our word for it":["Nie musisz wierzyć nam na słowo"],"Our story":["Nasza historia"],"Transfer your data from Google in one click":["Przenieś dane z Google jednym kliknięciem"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Zawiera ponad ${ TOTAL_SERVERS } serwerów w ponad ${ TOTAL_COUNTRIES } krajach z możliwością połączenia do 10 urządzeń, a także dostęp do globalnych usług streamingu, blokadę reklam, złośliwego oprogramowania i wiele więcej."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Łatwo udostępniaj swój kalendarz rodzinie, znajomym oraz współpracownikom i wyświetla kalendarze zewnętrzne."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Zawiera obsługę 1 niestandardowej domeny e-mail, 10 adresów e-mail, 10 aliasów hide-my-email, udostępnianie kalendarza i nie tylko."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Obejmuje obsługę 3 niestandardowych domen e-mail, 15 adresów e-mail, nielimitowane aliasy hide-my-email, udostępnianie kalendarza i nie tylko."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Zarządzanie nawet 25 kalendarzami, aplikacje mobilne, bezpieczne szyfrowanie metodą end-to-end, importowanie kalendarza za pomocą jednego kliknięcia z Google i więcej."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["W tej chwili mamy problemy z usługą Proton VPN"],"Learn more":["Dowiedz się więcej"]},"Status banner":{"Learn more":["Dowiedz się więcej"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Uwaga: obecnie występują problemy z usługą ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["Mamy problemy z co najmniej jedną usługą."]},"suggestions":{"Suggestions":["Sugestie"]},"Support":{"Sub category":["Podkategoria","Podkategorie","Podkategorii","Podkategorii"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min","${ readingTime } min","${ readingTime } min"],"Category":["Kategoria","Kategorie","Kategorii","Kategorii"],"Didn’t find what you were looking for?":["Nie znaleziono szukanej frazy?"],"General contact":["Skontaktuj się, wykorzystując ogólne zapytanie"],"Get help":["Uzyskaj pomoc"],"Legal contact":["Skontaktuj się z działem prawnym"],"Media contact":["Skontaktuj się z zespołem medialnym"],"Partnerships contact":["Skontaktuj się z zespołem ds. partnerstwa"],"Reading":["Odczytywanie"]},"Support categories":{"Browse Proton product support":["Przeglądaj wsparcie dotyczące produktów Proton"]},"Support category":{"There is no article in this category yet.":["W tej kategorii jeszcze nie ma żadnego artykułu."]},"Support troubleshooting":{"--- Select ---":["--- Wybierz ---"],"App version":["Wersja aplikacji"],"Browser":["Przeglądarka"],"Check if this helps":["Sprawdź, czy to pomoże"],"Choose a category for your question":["Wybierz kategorię pytania"],"Choose a product":["Wybierz produkt"],"Did this solve your issue ?":["Czy Twój problem został rozwiązany?"],"Faster assistance is just a few clicks away — please make your selections":["Szybsze wsparcie w zasięgu ręki – dokonaj wyboru"],"No, contact support":["Nie, skontaktuj się z pomocą techniczną"],"Proton account":["Konto Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Dziękujemy za podzielenie się opinią"],"Troubleshooting":["Rozwiązywanie problemów"],"What can we help with ?":["W czym możemy Ci pomóc?"],"Yes":["Tak"]},"support_modal_search_query":{"Search query":["Zapytanie wyszukiwania"]},"support_search_button":{"Search":["Szukaj"]},"support_search_i_am_looking_for":{"I'm looking for":["Szukam"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["W celu szybszego rozwiązania problemu dokonaj zgłoszenia przez aplikację Bridge: Pomoc > Zgłoś problem."],"Information":["Informacje"]},"SupportForm:option":{"Account Security":["Bezpieczeństwo konta"],"Contacts":["Kontakty"],"Custom email domain":["Niestandardowa domena e-mail"],"Email delivery and Spam":["Dostarczanie wiadomości e-mail i spam"],"Encryption":["Szyfrowanie"],"Login and password":["Login i hasło"],"Merge aliases and accounts":["Scalanie aliasów i kont"],"Migrate to Proton":["Migracja do Proton"],"Notifications":["Powiadomienia"],"Other":["Inne"],"Plans and billing":["Plany i rozliczenia"],"Proton for Business":["Proton for Business"],"Sign up":["Rejestracja"],"Storage":["Przestrzeń dyskowa"],"Users, addresses, and identities":["Użytkownicy, adresy i tożsamości"]},"SupportForm:optionIntro":{"Select a topic":["Wybierz temat"]},"swiss_baseed_feature":{"Swiss based":["Ulokowany w Szwajcarii"]},"Testimonial":{"Awards":["Nagrody"],"Customers":["Klienci"],"Featured":["Wyróżnione"],"Go to testimonial source":["Przejdź do źródła referencji"],"Reviews":["Opinie"],"Videos":["Pliki wideo"]},"Text":{"Find the plan that's right for you":["Znajdź odpowiedni plan dla siebie"],"If you need help, check out our ${ supportLink }.":["Jeśli potrzebujesz pomocy, sprawdź naszą ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Strona, której szukasz, mogła zostać usunięta lub link jest przestarzały."]},"Title":{"On this page":["Na tej stronie"],"Related articles":["Powiązane artykuły"],"Share ${ thisPage }":["Udostępnij ${ thisPage }"],"Thank you!":["Dziękujemy!"],"this page":["tę stronę"]},"Tooltip":{"More information":["Więcej informacji"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Utwórz do 20 niestandardowych, szyfrowanych kalendarzy z możliwością ich udostępniania. Ponadto możesz dodać do 5 kalendarzy znajomych, rodziny, współpracowników i organizacji."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Zawiera ponad ${ TOTAL_SERVERS } serwerów w ponad ${ TOTAL_COUNTRIES } krajach, najwyższe prędkości VPN, ${ TOTAL_VPN_CONNECTIONS } połączeń VPN, usługi streamingu na całym świecie, blokowanie reklam oraz złośliwego oprogramowania i wiele więcej."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Zawiera ponad ${ TOTAL_SERVERS } serwerów w ponad ${ TOTAL_COUNTRIES } krajach, najwyższe prędkości VPN, 10 połączeń VPN, usługi streamingu na całym świecie, blokowanie reklam oraz złośliwego oprogramowania i wiele więcej."]},"version_history_label":{"Version history":["Historia wersji"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Przechowuj do ${ versionHistoryNumber } wersji każdego pliku do ${ years } lat"]},"vpn_features_link":{"View VPN plans":["Wyświetl plany usługi VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Uzyskaj dostęp do zablokowanej zawartości i przeglądaj ją prywatnie"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
The ‘Incognito Mode’ lawsuit is another legal blow to Google’s privacy-washing tactics | Proton
In December 2023, Google agreed to a settlement with the plaintiffs in this case, the day before it was set to go to trial. And on April 1, 2024, the terms of that agreement were made public.
The settlement terms(new window) reveal the truly massive scale of the company’s data collection even when users were in Incognito mode. It turns out Google collected and stored hundreds of billions of browsing records of at least 136 million people who assumed their online activity was private.
Google was also using secret “private browsing detection bits” to track people’s decision to enter Incognito mode, despite never disclosing this.
And Google’s top executives knew their Incognito mode splash page was problematic but continued to use it anyway. In an email to CEO Sundar Pitchai, the chief marketing officer cautioned that the Incognito disclosures used “really fuzzy, hedging language that is almost more damaging”. Employees described it as “effectively a lie”.
Under the deal, Google will not pay any money to the plaintiffs, but individual class members can still sue for damages. Instead, Google agreed to delete the browsing records, clarify the limitations of Incognito mode on its splash page, remove the private browsing detection bits, and block third-party cookies in private browsing mode by default for the next five years.
Experts estimated the value of the data Google will lose from these changes to be between $4.75 billion and $7.8 billion.
If a web browser tells you you’re “incognito” and can “browse privately”, you might assume your online activities are private and no one is collecting your data. But you’d be wrong.
It’s precisely this ambiguity that has landed Google in the crosshairs of a $5 billion lawsuit. In August, a federal judge paved the way for this high-stakes case to go to trial, where Google’s attempts to redefine the meaning of privacy(new window) will once again face reality.
Privacy washing is Google’s attempt to portray its services as private, even as it sweeps vast quantities of your personal data into its profitable advertising engine. According to investor reports(new window), the company has recognized the public appetite for privacy. Recent marketing and product decisions reflect efforts to address privacy in ways it hopes will pacify consumers and regulators without changing its lucrative business model.
But as we’ve shown in a previous article(new window), privacy washing may work for marketing, but it doesn’t work in the courts. When Google’s notion of privacy conflicts with legal principles, Google consistently loses.
The battle over Incognito Mode is a decisive challenge. Because Chrome is the hands-down favorite web browser, with over 3 billion users globally, the product is a window into human browsing activities. If even something called “Incognito Mode” doesn’t offer meaningful privacy for Google users, then it’s worth closely examining what privacy actually means to Google and how far you should trust the company’s claims.
What the Incognito Mode lawsuit is all about
In 2020, a group of five plaintiffs sued Google with multiple allegations, including violations of the federal wiretapping law, California privacy laws, breach of contract, and other counts. Seeking “at least” $5 billion in damages, they say Google promised not to collect their data while in Incognito Mode but did so anyway.
Google asked a federal judge in California to throw out the case, which is the typical response to such lawsuits. The company argues that Incognito Mode tells you that websites can still track you whenever you open a private tab, a spokesperson told The Verge(new window).
“We strongly dispute these claims and we will defend ourselves vigorously against them,” he said. “Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device. As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session.”
The judge disagreed. You can read her ruling here(new window). She said Google’s claim that people consented to letting the company collect their data while in Incognito mode is questionable. “Google never explicitly told users that it does so,” she wrote. And crucially: “By browsing privately, plaintiffs could be said to have asserted their expectation of privacy. Google is welcome to make the counterargument at trial.”
In other words, the judge believes that when people activated a feature explicitly named “incognito”, they were relying on the common-sense meaning of words to assert an expectation of privacy. It’s a direct rebuke of privacy washing.
The plaintiffs further claim that Google still collects data during private Chrome sessions that the company can de-anonymize and use to target you with ads. They say the company stores people’s browsing data in the same logs, whether they’re in regular or private mode. When combined, “Google can use them to ‘uniquely identify a user with a high probability of success.’”
The technical details of this system will certainly come up if the case goes to trial, which still isn’t a guarantee. Google has historically preferred to settle privacy lawsuits out of court rather than face real scrutiny of its data practices.
How Incognito Mode works
Google has at least one thing working in its favor: Chrome isn’t the only browser with a misleading “private mode” feature. Safari, Firefox, and others offer similar options. It may be that tech companies simply take for granted that people understand how private mode works, but that’s certainly not the case.
The proliferation and complexity of online tracking technologies mean it’s not reasonable to expect even tech-savvy internet users to understand who is tracking their behavior and what data is collected at any given moment.
So here’s what actually happens when you switch to Incognito Mode:
First, the splash page of a new private tab lets you know that Chrome won’t see your browsing history, cookies, site data, or information entered in forms. This means Chrome won’t save any of this data locally on your device.
This does not mean that other websites or even Google itself can’t see and log your data. Other websites will still be able to see that you’ve visited their page. Although they can’t see any tracking cookies previously associated with you, they can still see your IP address, what browser you’re using, and what device you’re using, among other potentially personally identifying data. Google Analytics and Google’s ad network will still see you.
If you log in to any accounts while in Incognito Mode, this will also reduce your privacy. For example, if you log in to your Google Account to check your Gmail, Google will know that you’ve visited Gmail. If you stay logged in and search for something in Google, the company will know about that search.
The Incognito Mode start window also informs you of some other limitations of the feature. As mentioned above, it doesn’t protect you from other websites you visit monitoring your activity. And it doesn’t prevent your internet service provider (ISP) or local network administrator from seeing what websites you visit.
We’ve also published a more in-depth explainer on private browsing here(new window). In summary, Incognito Mode prevents your local device from remembering anything about your browsing session. But it doesn’t stop remote servers from watching what you do.
Alternatives to private mode browsing
To block trackers from other websites, you’ll need to install a browser extension that blocks third-party cookies or use a VPN that blocks trackers and malware. Proton VPN(new window) does this. A VPN also prevents your ISP and network administrator from seeing your activity (apart from the fact that you connected to a VPN).
To prevent Google from having a monopoly on your personal data, the only way to do this is to leave Google. Because even if you turn off personal ads(new window) and block ad tracking, Google will still have access to all your data in Gmail, Google Calendar, Google Maps, Google Drive, Google Photos, and more.
Considering the amount of data Google still collects from you, even in Incognito Mode, it’s fair to question what Google thinks the word privacy means. As courts and regulators have suggested, privacy for Google does not mean what it means for us at Proton. With Proton, your data is encrypted and private by default. With Google, your data is Google’s by default.
Google is still the dominant tech company, but its business model is on borrowed time, and they seem to know it. Just as oil companies burnish their eco-conscious initiatives while extracting carbon from the earth, Big Tech is offering morsels of privacy while extracting data from your every move.
In all likelihood, Google will settle this latest lawsuit. But you don’t have to settle for Google. Switch to privacy and build a better internet.
Secure, seamless communication is the foundation of every business. As more
organizations secure their data with Proton, we’ve dramatically expanded our
ecosystem with new products and services, from our password manager to Dark Web
Monitoring for cr
On the subject of cybersecurity, one term that often comes up is brute force
attack. A brute force attack is any attack that doesn’t rely on finesse, but
instead uses raw computing power to crack security or even the underlying
encryption.
In this a
Section 702 of the Foreign Intelligence Surveillance Act has become notorious as
the legal justification allowing federal agencies like the NSA, CIA, and FBI to
perform warrantless wiretaps, which sweep up the data of hundreds of thousands
of US citi
In response to the growing number of data breaches, Proton Mail offers a feature
to paid subscribers called Dark Web Monitoring. Our system checks if your
credentials or other data have been leaked to illegal marketplaces and alerts
you if so. Often
Your email address is your online identity, and you share it whenever you create
a new account for an online service. While this offers convenience, it also
leaves your identity exposed if hackers manage to breach the services you use.
Data breaches
Our mission at Proton is to help usher in an internet that protects your privacy
by default, secures your data, and gives you the freedom of choice.
Today we’re taking another step in this direction with the launch of our open
source password manage