all-in-one privacy solution":["Proton Unlimited ist eine All-in-One-Datenschutzlösung"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Keine Werbung. Privatsphäre als Standard."],"People before profits":["Menschen sind uns wichtiger als Gewinne"],"Security through transparency":["Sicherheit durch Transparenz"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Die besten Proton Mail-Angebote zum ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["Der weltweit einzige von der Community unterstützte E-Mail-Dienst"]},"specialoffer:limited":{"${ hours } hour":["${ hours } Stunde","${ hours } Stunden"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Nur noch ${ hoursLeft }, ${ minutesLeft } und ${ secondsLeft }"],"${ minutes } minute":["${ minutes } Minute","${ minutes } Minuten"],"${ seconds } second":["${ seconds } Sekunde","${ seconds } Sekunden"],"Limited time offer":["Zeitlich befristetes Angebot"]},"specialoffer:listitem":{"Create multiple addresses":["Erstelle mehrere Adressen"],"Hide-my-email aliases":["Hide-my-email-Aliase"],"Quickly unsubscribe from newsletters":["Newsletter schnell abbestellen"],"Use your own domain name":["Verwende deine eigene Domain"]},"specialoffer:logos":{"As featured in":["Vorgestellt in"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Nutze einen verschlüsselte E-Mail-Dienst, der deine Privatsphäre schützt"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Black Friday-Angebot – Bis zu 40 % Rabatt"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Erhalte an diesem Black Friday bis zu 40 % Rabatt auf Proton Mail-Abonnements. Mache tolle Schnäppchen bei unseren sicheren, Ende-zu-Ende-verschlüsselten E-Mail-Abonnements."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail-Black-Friday-Angebot | Bis zu 40 % Rabatt auf sichere E-Mails"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Zum Preis von ${ TOTAL_SUM } im ersten Jahr"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Zum Preis von ${ TOTAL_SUM } in den ersten zwei Jahren"],"30-day money-back guarantee":["30-tägige Geld-zurück-Garantie"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Zum Preis von ${ TOTAL_SUM } in den ersten zwei Jahren"],"Billed at ${ TOTAL_SUM } for the first year":["Zum Preis von ${ TOTAL_SUM } im ersten Jahr"],"You save ${ SAVE_SUM }":["Du sparst ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["− ${ DISCOUNT }"],"${ PERCENT_OFF } off":["− ${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Ich liebe mein ProtonMail"],"My favorite email service":["Mein Lieblings-E-Mail-Dienst"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Danke Proton, dass du uns alle im komplizierten Internet-Universum beschützt."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Du bekommst, wofür du bezahlst. Wenn du nichts bezahlst, wirst du bei der Nutzung von Big Tech ausgenutzt. Ich habe Gmail aufgegeben und bin zu @ProtonMail gewechselt"]},"specialoffer:time":{"Days":["Tage"],"Hours":["Stunden"],"Min":["Min."]},"specialoffer:title":{"And much more":["Und vieles mehr"],"Make your inbox yours":["Übernimm volle Kontrolle über deinen Posteingang"],"Safe from trackers":["Sicher vor Trackern"],"Stay organized":["Sorge für Ordnung"],"Black Friday email deals":["E-Mail-Angebote zum Black Friday"],"Don’t just take our word for it":["Verlasse dich nicht nur auf unser Wort"],"Our story":["Unsere Geschichte"],"Transfer your data from Google in one click":["Übertrage deine Daten von Google mit einem Klick"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Greife auf blockierte Inhalte zu und surfe privat. Umfasst ${ TOTAL_SERVERS } Server in über ${ TOTAL_COUNTRIES } Ländern, die Verbindung \nvon bis zu 10 Geräten, weltweite Streaming-Dienste, Malware- und Werbeblocker und mehr."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Teile deinen Kalender ganz einfach mit Verwandten, Freunden oder Kollegen und rufe externe Kalender auf."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Beinhaltet Unterstützung für eine eigene E-Mail-Domain, 10 E-Mail-Adressen, 10 „hide-my-email“-Aliasse, Kalenderfreigabe und mehr."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Beinhaltet Unterstützung für 3 benutzerdefinierte E-Mail-Domänen, 15 E-Mail-Adressen, unbegrenzte „hide-my-email“-Aliase, Kalenderfreigabe und mehr."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Verwalte bis zu 25 Kalender, Ende zu Ende verschlüsselte mobile Apps, 1-Klick-Kalenderimporte von Google und vieles mehr."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Im Moment gibt es Probleme mit dem Proton VPN-Dienst"],"Learn more":["Mehr erfahren"]},"Status banner":{"Learn more":["Mehr erfahren"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Bitte beachte, dass wir im Moment Probleme mit dem Dienst ${ issues[0] } haben."],"We are experiencing issues with one or more services at the moment.":["Im Moment gibt es Probleme mit einem oder mehreren Diensten."]},"suggestions":{"Suggestions":["Vorschläge"]},"Support":{"Sub category":["Unterkategorie","Unterkategorien"]},"Support article":{"${ readingTime } min":["${ readingTime } Min.","${ readingTime } Min."],"Category":["Kategorie","Kategorien"],"Didn’t find what you were looking for?":["Hast du nicht gefunden, wonach du gesucht hast?"],"General contact":["Allgemeiner Kontakt"],"Get help":["Hilfe erhalten"],"Legal contact":["Kontakt für Rechtliches"],"Media contact":["Kontakt für Medien"],"Partnerships contact":["Kontakt für Partnerschaften"],"Reading":["Lesen"]},"Support categories":{"Browse Proton product support":["Produkt-Support von Proton durchsuchen"]},"Support category":{"There is no article in this category yet.":["In dieser Kategorie gibt es noch keinen Artikel."]},"Support troubleshooting":{"--- Select ---":["--- Auswählen ---"],"App version":["App-Version"],"Browser":["Browser"],"Check if this helps":["Schau, ob das hilft."],"Choose a category for your question":["Wähle eine Kategorie für deine Frage aus."],"Choose a product":["Produkt auswählen"],"Did this solve your issue ?":["Hat dies dein Problem gelöst?"],"Faster assistance is just a few clicks away — please make your selections":["Schnellere Hilfe ist nur ein paar Klicks entfernt. Bitte triff deine Auswahl"],"No, contact support":["Nein, Support kontaktieren"],"Proton account":["Proton-Konto"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Danke für dein Feedback"],"Troubleshooting":["Fehlerbehebung"],"What can we help with ?":["Wie können wir dir helfen?"],"Yes":["Ja"]},"support_modal_search_query":{"Search query":["Anfrage suchen"]},"support_search_button":{"Search":["Suchen"]},"support_search_i_am_looking_for":{"I'm looking for":["Ich suche"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Damit das Problem schneller gelöst werden kann, melde es bitte über die Bridge-App: Help > Report a problem (Hilfe > Problem melden)."],"Information":["Informationen"]},"SupportForm:option":{"Account Security":["Kontosicherheit"],"Contacts":["Kontakte"],"Custom email domain":["Benutzerdefinierte E-Mail-Domain"],"Email delivery and Spam":["E-Mail-Zustellung und Spam"],"Encryption":["Verschlüsselung"],"Login and password":["Anmeldung und Passwort"],"Merge aliases and accounts":["Zusammenführung von Aliassen und Konten"],"Migrate to Proton":["Migration zu Proton"],"Notifications":["Benachrichtigungen"],"Other":["Sonstiges"],"Plans and billing":["Abonnements und Abrechnung"],"Proton for Business":["Proton for Business"],"Sign up":["Registrierung"],"Storage":["Speicher"],"Users, addresses, and identities":["Benutzer, Adressen und Identitäten"]},"SupportForm:optionIntro":{"Select a topic":["Thema auswählen"]},"swiss_baseed_feature":{"Swiss based":["In der Schweiz ansässig"]},"Testimonial":{"Awards":["Auszeichnungen"],"Customers":["Kunden"],"Featured":["Empfohlen"],"Go to testimonial source":["Zur Referenzquelle wechseln"],"Reviews":["Bewertungen"],"Videos":["Videos"]},"Text":{"Find the plan that's right for you":["Finde das passende Abonnement"],"If you need help, check out our ${ supportLink }.":["Hilfe erhältst du in unserem ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Die von dir gesuchte Seite wurde möglicherweise entfernt, oder es könnte sich um einen alten Link handeln."]},"Title":{"On this page":["Auf dieser Seite"],"Related articles":["Verwandte Artikel"],"Share ${ thisPage }":["${ thisPage } teilen"],"Thank you!":["Vielen Dank!"],"this page":["diese Seite"]},"Tooltip":{"More information":["Weitere Informationen"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Erstelle bis zu 20 benutzerdefinierte und teilbare verschlüsselte Kalender. Darüber hinaus kannst du bis zu 5 Kalender von Freunden, Familie, Kollegen und Organisationen hinzufügen."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Greife auf blockierte Inhalte zu und surfe privat. Enthält über ${ TOTAL_SERVERS } Server in mehr als ${ TOTAL_COUNTRIES } Ländern, höchste VPN-Geschwindigkeiten, ${ TOTAL_VPN_CONNECTIONS } VPN-Verbindungen, weltweite Streaming-Dienste, Malware- und Werbeblocker und mehr."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Greife auf blockierte Inhalte zu und surfe privat. Enthält über ${ TOTAL_SERVERS } Server in mehr als ${ TOTAL_COUNTRIES } Ländern, höchste VPN-Geschwindigkeiten, 10 VPN-Verbindungen, weltweite Streaming-Dienste, Malware- und Werbeblocker und mehr."]},"version_history_label":{"Version history":["Versionsverlauf"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Speichere bis zu ${ versionHistoryNumber } Versionen jeder Datei für einen Zeitraum von bis zu ${ years } Jahren"]},"vpn_features_link":{"View VPN plans":["VPN-Abonnements anzeigen"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Greife auf blockierte Inhalte zu und surfe privat"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
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UK citizens want more privacy but don’t know where to look | Proton
Nearly 90% of Britons are concerned about the privacy of their personal data online, but 20% don’t use any data protection practices at all.
People around the world are becoming more and more concerned about how their data is collected and used but remain unsure of what they can do to protect themselves. This is demonstrated in the results of a survey we conducted with 2,070 UK adults with YouGov, where nearly all survey subjects — 87% — expressed concern for their privacy, but a substantial portion — 20% — did not do anything to protect their personal data.
We believe there are two explanations for this disconnect:
People believe that protecting their privacy is too difficult to do themselves
People do not fully understand how their data is collected by the services they use
When privacy tools are simple, people use them
When people are prompted with simple steps to protect their privacy, a large portion of them will take action. The steps UK citizens take to protect their privacy are:
Decline marketing cookies — 33%
Employ two-factor authentication on social media and email accounts — 31%
Install and use an ad blocker — 22%
Browse the internet in incognito/private mode — 22%
Use a privacy-focused search engine — 9%
Use a privacy-focused internet browser — 5%
Use a privacy-focused email provider — 3%
This shows that a sizable portion of the UK population is proactively attempting to limit how much of their data is collected. All of the most popular steps are relatively simple and can be turned on or off with a single switch. Unfortunately, these options also all have a relatively limited impact when it comes to protecting your privacy, at least compared to some of the other steps.
By contrast, the least used techniques, like switching to privacy-focused service providers, offer the most privacy protection. But these services are threats to the current Big Tech monopolists, who use their size and power to tilt the market in their favor.
For example, Gmail, Google Search, and Google Chrome are all pre-installed defaults on Android devices, the most popular smartphones in the world. You need a Gmail account just to use Android. And Google pays Apple an enormous sum (a reported $15 billion(new window) for 2021 alone) to be the default search engine on iPhones and iPads. And since studies have shown that 95% of people never change the default settings(new window) on their device, this means that the vast majority of people are locked into options whose business model requires data collection.
Big Tech intentionally makes privacy complicated
Online privacy is a complicated topic — intentionally so. Despite ad campaigns from Big Tech companies claiming that they take privacy seriously, companies like Google rely on their users’ data to sell advertising. These companies tout the control they give to people but then put out incomprehensible privacy policies and terms and conditions, making it difficult for the average person to understand what is happening to their data.
This confusion is demonstrated in the results of our survey. According to responses, 90% of people don’t want their emails scanned, 87% don’t want their contacts scanned, and 79% don’t want their location recorded, and yet 82% of people use email providers that do all of the above.
If Big Tech companies truly wanted to make their services more private, they would enable their privacy controls by default. Instead, they bury their privacy controls in a maze of menus and force people to turn off each instance of data collection individually, increasing the chance that they miss something or give up entirely.
Younger Britons have fewer privacy expectations
According to our survey, concerns around privacy decrease dramatically as you speak to younger and younger audiences. Respondents to our survey between 18 and 24 years old were nearly three times as likely to be unconcerned about their privacy (16%) as respondents who were 55 years old or older (6%). Correspondingly, 57% of respondents in the 18-24 age bracket use Gmail, a service that scans your emails and contacts, as compared to 32% of respondents in the 55 and up age bracket.
This suggests that some young people who grew up surrounded by pervasive data collection feel that there is no alternative.
It is concerning, yet unsurprising, that a significant minority of young people in the UK are more likely to accept routine invasion of their privacy as the norm. There are now entire generations who have only ever known these current levels of excessive surveillance, suggesting they don’t see this as an intrusion on their privacy or that they have given up hope on any meaningful alternative.
Empowering people to choose privacy
The results of our survey show that Britons of all ages overwhelmingly do want to protect their personal data but need clear, simple, privacy-focused alternatives. When privacy is made simple, and people are given a free choice and not locked into pre-installed apps, this survey shows UK citizens have been happy to act.
It would be foolish to rely on Big Tech companies to make it easy to understand or stop the data collection that they rely upon so much, and while there is promising legislation on the horizon — such as the Digital Markets Act(new window) — lawmaking is never a fast enterprise. In the absence of laws and regulations preventing Big Tech from saturating their devices with invasive pre-installed default apps, it falls to companies like Proton and others who are building privacy-focused tools to ensure everyone can make a free and informed choice to decide when and how their data is used.
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