all-in-one privacy solution":["Proton Unlimited è una soluzione completa per la privacy"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Niente pubblicità. La prima regola è la privacy."],"People before profits":["Le persone prima dei profitti"],"Security through transparency":["Più sicurezza grazie alla trasparenza"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Le migliori offerte di Proton Mail per il ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["L'unico servizio di email al mondo supportato dalla community"]},"specialoffer:limited":{"${ hours } hour":["${ hours } ora","${ hours } ore"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Restano ${ hoursLeft }, ${ minutesLeft } e ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minuti"],"${ seconds } second":["${ seconds } secondo","${ seconds } secondi"],"Limited time offer":["Offerta a tempo limitato"]},"specialoffer:listitem":{"Create multiple addresses":["Crea indirizzi multipli"],"Hide-my-email aliases":["Alias hide-my-email"],"Quickly unsubscribe from newsletters":["Annulla rapidamente l'iscrizione alle newsletter"],"Use your own domain name":["Utilizza il tuo nome di dominio"]},"specialoffer:logos":{"As featured in":["Ne hanno parlato"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Scegli un'email cifrata per proteggere la tua privacy"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Offerta Black Friday di Proton Mail - sconti fino al 40%"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Per questo Black Friday ti offriamo fino al 40% di sconto sugli abbonamenti a Proton Mail. Scopri le straordinarie offerte sui piani di abbonamento alla nostra email dotata di crittografia end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Offerta di Proton Mail per il Black Friday | Fino al 40% di sconto sulla nostra email sicura"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Addebito di ${ TOTAL_SUM } per il primo anno"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Addebito di ${ TOTAL_SUM } per i primi 2 anni"],"30-day money-back guarantee":["Garanzia soddisfatti o rimborsati di 30 giorni"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Addebito di ${ TOTAL_SUM } per i primi 2 anni"],"Billed at ${ TOTAL_SUM } for the first year":["Addebito di ${ TOTAL_SUM } per il primo anno"],"You save ${ SAVE_SUM }":["Risparmi ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Il mio servizio email preferito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Grazie Proton perché ci proteggi nell'universo complicato di internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Ottieni quello per cui hai pagato. Nel caso di big tech, se non paghi niente, vieni usato. Ho smesso di usare Gmail e sono passata a @ProtonMail"]},"specialoffer:time":{"Days":["Giorni"],"Hours":["Ore"],"Min":["Min"]},"specialoffer:title":{"And much more":["E altro ancora"],"Safe from trackers":["Protezione dai tracker"],"Stay organized":["Tieni tutto in ordine"],"Black Friday email deals":["Offerte email del Black Friday"],"Don’t just take our word for it":["Non lo diciamo solo noi"],"Make your inbox yours":["Rendi la tua posta in arrivo davvero tua"],"Our story":["La nostra storia"],"Transfer your data from Google in one click":["Trasferisci i tuoi dati da Google con un solo clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. Include oltre ${ TOTAL_VPN_SERVERS } server in più di ${ TOTAL_VPN_COUNTRIES } Paesi, possibilità di connettere fino a 10 dispositivi, accesso a servizi di streaming in tutto il mondo, anti-malware, ad-blocker e altro ancora."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Condividi facilmente il tuo calendario con familiari, amici o colleghi e visualizza calendari esterni."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Include il supporto per 1 dominio email personalizzato, 10 indirizzi email, 10 alias hide-my-email, condivisione del calendario e altro ancora."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Include il supporto per 3 domini email personalizzati, 15 indirizzi email, alias hide-my-email illimitati, condivisione del calendario e altro ancora."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestisci fino a 25 calendari, app per dispositivi mobili, protezione con la crittografia end-to-end, importazione del calendario da Google in un solo clic e altro ancora."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Al momento abbiamo dei problemi con il servizio di Proton VPN"]},"Status banner":{"Learn more":["Scopri di più"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Attenzione: stiamo riscontrando dei problemi con il servizio di ${ issues[0] }"],"We are experiencing issues with one or more services at the moment.":["Stiamo riscontrando dei problemi con uno o più servizi."]},"steps":{"Step":["Passaggio"]},"suggestions":{"Suggestions":["Suggerimenti"]},"Support":{"Sub category":["Sottocategoria","Sottocategorie"]},"Support article":{"${ readingTime } min":["${ readingTime } minuto","${ readingTime } minuti"],"Category":["Categoria","Categorie"],"Didn’t find what you were looking for?":["Non hai trovato quello che cercavi?"],"General contact":["Contatti generali"],"Get help":["Ottieni supporto"],"Legal contact":["Contatti legali"],"Media contact":["Contatti per la stampa"],"Partnerships contact":["Contatti per collaborazioni"],"Reading":["Lettura"]},"Support Form Platform option":{"VPN for Android TV":["VPN per Android TV"],"VPN for Apple TV":["VPN per Apple TV"],"VPN for Chromebook":["VPN per Chromebook"]},"Support troubleshooting":{"App version":["Versione dell'app"],"Browser":["Browser"],"Check if this helps":["Verifica se questo ti è utile"],"Choose a product":["Scegli un prodotto"],"Did this solve your issue?":["Ha risolto il tuo problema?"],"Faster assistance is just a few clicks away":["Ottieni assistenza più velocemente con pochi clic"],"How can we help?":["Come possiamo aiutarti?"],"No, contact support":["No, contatta il supporto"],"Please fill out one field after another":["Compila un campo dopo l'altro"],"Please make your selections":["Fai la tua selezione"],"Proton account":["Account Proton"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Grazie per il feedback"],"What can we help with?":["In cosa possiamo esserti di aiuto?"],"Yes":["Sì"]},"support_modal_search_query":{"Search query":["Query di ricerca"]},"support_search_button":{"Search":["Cerca"]},"support_search_i_am_looking_for":{"I'm looking for":["Sto cercando"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Per una risoluzione più rapida, segnala il problema dall'app Bridge: Aiuto > Segnala un problema."],"Information":["Informazioni"]},"SupportForm:option":{"Account Security":["Sicurezza dell'account"],"Contacts":["Contatti"],"Custom email domain":["Dominio email personalizzato"],"Email delivery and Spam":["Consegna delle email e spam"],"Encryption":["Crittografia"],"Login and password":["Login e password"],"Merge aliases and accounts":["Unione di alias e account"],"Migrate to Proton":["Migrazione a Proton"],"Notifications":["Notifiche"],"Other":["Altro"],"Plans and billing":["Piani e fatturazione"],"Proton for Business":["Proton for Business"],"Sign up":["Iscrizione"],"Storage":["Archiviazione"],"Users, addresses, and identities":["Utenti, indirizzi e identità"]},"SupportForm:optionIntro":{"Select a topic":["Seleziona un argomento"]},"Testimonial":{"Awards":["Premi"],"Customers":["Clienti"],"Featured":["In evidenza"],"Go to testimonial source":["Vai alle testimonianze"],"Open source of award":["Apri la fonte del premio"],"Open source of quote":["Apri la fonte della citazione"],"Reviews":["Recensioni"],"Videos":["Video"],"Watch on TikTok":["Guarda su TikTok"],"Watch on YouTube":["Guarda su YouTube"]},"TestimonialCategory":{"Awards":["Premi"],"Customers":["Clienti"],"Featured":["In 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Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accedi a contenuti bloccati e naviga in modalità privata. 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Why are my emails going to spam? 6 reasons and how to fix it | Proton
When your emails end up in the spam folder, it can be frustrating and hinder your communication efforts. This issue affects millions of emails daily. In 2023, nearly 45.6% of all emails worldwide were identified as spam(nuova finestra) — meaning almost half of global email traffic is flagged as unwanted, making it a common problem that many email senders face.
The good news is that these problems can be resolved. In this article, we’ll explore why emails go to spam, how to improve your email deliverability, and how Proton Mail can help.
Why do my emails go to spam and how do I avoid it?
Your sender reputation heavily influences whether your emails reach the inbox, are marked as spam, or go to the spam folder directly. It’s shaped by various factors, such as:
1. Suspicious content or keywords
Spam filters are designed to catch emails that look or sound suspicious. Grammar mistakes, missing punctuation, excessive punctuation (“!!!”), all-capital letters, emojis, and certain keywords such as “free,” “win,” “urgent,” “discount,” “limited time,” or “offer”can raise red flags.
How to fix it: Use clear language in a natural, conversational tone, and avoid spammy words or phrases. For instance, instead of writing “WIN BIG NOW!!!”, try a more neutral and informative approach, like “You could be one of our lucky winners”. It’s best to focus on adding value to the recipient and avoid phrases that sound too good to be true.
2. No unsubscribe option
Email providers and anti-spam laws, such as the CAN-SPAM Act in the US and the GDPR in the EU, require senders to provide a simple opt-out option. Without it, recipients may get frustrated and report your emails as spam.
How to fix it: Always include a visible and easy-to-use unsubscribe link in every email you send. You can place it in the footer and use clear language like “Unsubscribe” or “Manage your preferences.” If possible, offer options to adjust email preferences, such as email frequency or content type, instead of completely opting out.
How to fix it: Set up proper authentication for your domain by configuring SPF, DKIM, and DMARC records. Email providers will be able to confirm that your messages are legitimate and not being spoofed by someone else.
4. Misleading “From” information
The sender information in your email headers should always be clear and recognizable to the recipient. For example, if you use a generic sender name like “Marketing team” instead of your company name or a personal name like “John” without the company, recipients may not recognize it and assume it’s spam.
How to fix it: You should use a consistent and recognizable “From” name and email address that your recipients will recognize, avoid generic names, always include a sender name, check that the “From” and “Reply-to” addresses match, and ensure your emails come from the same domain as your website.
5. Too many links or attachments
Spammers often use multiple links or attachments to lead recipients to dangerous websites (phishing emails) or send large files to deliver harmful content (malware(nuova finestra)), making email providers wary of emails with excessive links or attachments.
How to fix it: Include only 1-2 key links that are important for your message, avoid links to different domains, limit the number of tracking links for monitoring clicks and opens, and avoid image-only emails with embedded links. You should also use a trusted cloud storage service like Proton Drive(nuova finestra) to share files instead of sending attachments.
6. Too many emails sent too fast
Sending too many emails at once or too quickly after a previous one can trigger spam filters, especially if you suddenly increase your sending volume. For example, if you usually send 5 emails a week but suddenly send 10 emails in one day, email providers may flag this as suspicious.
How to fix it: You should space out your email sending to avoid sudden spikes. If you need to send numerous emails, gradually increase your sending rate. For instance, if you’re trying to re-engage a large segment of inactive subscribers, start with smaller batches and keep an eye on engagement to adjust your approach.
Keep your emails out of spam with Proton Mail custom domains
If you need to improve the security and reputation of your brand, Proton Mail makes it easy to set up a custom domain like “marketing@yourcompany.com” instead of using a generic email address. Plus, Proton Mail supports SPF, DKIM, and DMARC authentication for custom domains.
Proton Mail is a secure email service that protects your messages with end-to-end encryption, so no one else can access them — not even us. Based in Switzerland, we follow some of the world’s strongest privacy laws to keep your data safe. Additionally, all Proton apps are open source and independently audited, so anyone can check our claims.
Thousands of businesses of all sizes were impacted by cybercrime in 2024. Here
are the top cybersecurity threats we expect companies to face in 2025—and how
Proton Pass can protect your business.