all-in-one privacy solution":["Proton Unlimited is een all-in-one privacy-oplossing"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Geen advertenties. Standaard privacy."],"People before profits":["Mensen vóór winst"],"Security through transparency":["Veiligheid door openheid"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["De beste ${ BLACK_FRIDAY }-deals voor Proton Mail"],"The world’s only community- supported email service":["'s Werelds enige door de community ondersteunde e-mailservice"]},"specialoffer:limited":{"${ hours } hour":["${ hours } uur","${ hours } uur"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Nog ${ hoursLeft }, ${ minutesLeft } en ${ secondsLeft } resterend"],"${ minutes } minute":["${ minutes } minuut","${ minutes } minuten"],"${ seconds } second":["${ seconds } seconde","${ seconds } seconden"],"Limited time offer":["Aanbieding beperkt geldig"]},"specialoffer:listitem":{"Create multiple addresses":["Maak meerdere e-mailadressen aan"],"Hide-my-email aliases":["Hide-my-email-aliassen"],"Quickly unsubscribe from newsletters":["Meld u eenvoudig af voor nieuwsbrieven"],"Use your own domain name":["Gebruik uw eigen domeinnaam"]},"specialoffer:logos":{"As featured in":["Zoals te lezen in"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Kies voor beveiligde e-mail die uw privacy beschermt"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Black Friday Sale - Tot 40% korting"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Profiteer tijdens Black Friday van wel 40% korting op Proton Mail-abonnementen. Bekijk geweldige aanbiedingen voor onze veilige, end-to-end versleutelde e-mailabonnementen."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Black Friday Sale | Tot 40% korting op veilige e-mail"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"30-day money-back guarantee":["30 dagen niet-goed-geld-terug-garantie"],"Billed at ${ TOTAL_SUM } for the first 2 years":["U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"Billed at ${ TOTAL_SUM } for the first year":["U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"You save ${ SAVE_SUM }":["U bespaart ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Ik ben fan van ProtonMail"],"My favorite email service":["Mijn favoriete e-mailservice"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Proton houdt ons allemaal veilig in het complexe internetuniversum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Je krijgt waarvoor je betaalt. In het geval van Big Tech betekent 'gratis' dat je wordt gebruikt. Ik ben gestopt met Gmail en overgestapt op @ProtonMail"]},"specialoffer:time":{"Days":["Dagen"],"Hours":["Uur"],"Min":["Min"]},"specialoffer:title":{"And much more":["En nog veel meer"],"Make your inbox yours":["Personaliseer uw inbox"],"Safe from trackers":["Beschermd tegen trackers"],"Stay organized":["Houd overzicht"],"Black Friday email deals":["Black Friday-deals voor e-mail"],"Don’t just take our word for it":["U hoeft ons niet te geloven"],"Our story":["Ons verhaal"],"Transfer your data from Google in one click":["Zet uw gegevens van Google over met één klik"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, verbinding met maximaal 10 apparaten, wereldwijd toegang tot streamingdiensten, malware- en advertentieblokkering, en meer."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Deel uw agenda eenvoudig met uw familie, vrienden of collega's, en bekijk externe agenda's."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 1 aangepast e-maildomein, 10 e-mailadressen, 10 hide-my-email-aliassen, gedeelde agenda's en meer."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 3 aangepaste e-maildomeinen, 15 e-mailadressen, onbeperkt hide-my-email-aliassen, gedeelde agenda's en meer."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Beheer tot 25 agenda's, mobiele apps, beveiligd met end-to-end versleuteling, agenda's van Google importeren met 1 klik, en meer."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Momenteel werkt de dienst van Proton VPN niet naar behoren"],"Learn more":["Meer informatie"]},"Status banner":{"Learn more":["Meer informatie"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["We ondervinden op dit moment problemen met de ${ issues[0] }service."],"We are experiencing issues with one or more services at the moment.":["We ondervinden momenteel problemen met een of meer services."]},"suggestions":{"Suggestions":["Suggesties"]},"Support":{"Sub category":["Subcategorie","Subcategorieën"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categorie","Categorieën"],"Didn’t find what you were looking for?":["Niet gevonden wat u zocht?"],"General contact":["Algemene contactgegevens"],"Get help":["Krijg hulp"],"Legal contact":["Contactgegevens voor juridische zaken"],"Media contact":["Contactgegevens voor media"],"Partnerships contact":["Contactgegevens voor partnerschappen"],"Reading":["Lezen"]},"Support categories":{"Browse Proton product support":["Zoeken in Proton-productondersteuning"]},"Support category":{"There is no article in this category yet.":["Er zijn nog geen artikelen in deze categorie."]},"Support troubleshooting":{"--- Select ---":["--- Selecteren ---"],"App version":["App-versie"],"Browser":["Browser"],"Check if this helps":["Kijk of dit helpt"],"Choose a category for your question":["Kies een categorie voor uw vraag"],"Choose a product":["Kies een product"],"Did this solve your issue ?":["Heeft dit uw probleem opgelost?"],"Faster assistance is just a few clicks away — please make your selections":["Snellere ondersteuning binnen een paar klikken — maak uw keuze"],"No, contact support":["Nee, contact opnemen met ondersteuning"],"Proton account":["Proton-account"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Bedankt voor uw feedback"],"Troubleshooting":["Probleemoplossing"],"What can we help with ?":["Waar mogen we u bij helpen?"],"Yes":["Ja"]},"support_modal_search_query":{"Search query":["Zoekopdracht"]},"support_search_button":{"Search":["Zoeken"]},"support_search_i_am_looking_for":{"I'm looking for":["Ik ben op zoek naar"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Om problemen sneller op te lossen, meldt u het via de Bridge-app: Help > Een probleem melden."],"Information":["Informatie"]},"SupportForm:option":{"Account Security":["Accountbeveiliging"],"Contacts":["Contactpersonen"],"Custom email domain":["Aangepast e-maildomein"],"Email delivery and Spam":["E-maillevering en spam"],"Encryption":["Versleuteling"],"Login and password":["Inlognaam en wachtwoord"],"Merge aliases and accounts":["Aliassen en accounts samenvoegen"],"Migrate to Proton":["Migreren naar Proton"],"Notifications":["Meldingen"],"Other":["Overig"],"Plans and billing":["Abonnementen en facturering"],"Proton for Business":["Proton for Business"],"Sign up":["Inschrijven"],"Storage":["Opslag"],"Users, addresses, and identities":["Gebruikers, adressen en identiteiten"]},"SupportForm:optionIntro":{"Select a topic":["Kies een onderwerp"]},"swiss_baseed_feature":{"Swiss based":["Gevestigd in Zwitserland"]},"Testimonial":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Go to testimonial source":["Naar bron van testimonial"],"Reviews":["Reviews"],"Videos":["Video's"]},"Text":{"Find the plan that's right for you":["Vind het abonnement dat bij u past"],"If you need help, check out our ${ supportLink }.":["Bekijk onze ${ supportLink } als u hulp nodig hebt."],"The page you’re looking for might have been removed, or it could be an\nold link.":["De pagina waarnaar u op zoek bent, is mogelijk verwijderd, of u gebruikt een oude koppeling."]},"Title":{"On this page":["Op deze pagina"],"Related articles":["Gerelateerde artikelen"],"Share ${ thisPage }":["${ thisPage } delen"],"Thank you!":["Bedankt!"],"this page":["deze pagina"]},"Tooltip":{"More information":["Meer informatie"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Maak tot 20 aangepaste en deelbare versleutelde agenda's aan. Voeg daar bovenop tot 5 agenda's toe van vrienden, familie, collega's en organisaties."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, de hoogste VPN-snelheid, ${ TOTAL_VPN_CONNECTIONS } VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, de hoogste VPN-snelheid, 10 VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."]},"version_history_label":{"Version history":["Versiegeschiedenis"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Bewaar tot ${ versionHistoryNumber } versies van elk bestand tot wel ${ years } jaar"]},"vpn_features_link":{"View VPN plans":["VPN-abonnementen bekijken"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Bekijk geblokkeerde inhoud en surf privé"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
Google ads are getting worse, at your expense | Proton
Starting last year, Google began to increase(new window) the number of ads displayed in Gmail. It started with more ads in the Promotions tab on mobile. And now it has grown to include advertising messages between regular emails on Gmail’s desktop site.
Gmail users have noticed. “Adding an ad into the MIDDLE of my email inbox is NOT COOL,” said one(new window). Seeming to acknowledge this creepy and invasive practice, Gmail itself replied on Twitter, “That doesn’t sound good, Catheryn.”
Google appears to be littering its products with ads to make up for steady losses in ad revenue over recent quarters. Revenue at the company grew only 1%(new window) in the last quarter of 2023, compared with 32% the year prior. Ad revenue suffered a 4% decline.
The inbox takeover by Google’s ad department illustrates the centrality of ads in the company’s business model. The primary way they make money is by spying on people and profiting from what they learn.
In reality, there are other ways to profitably provide online services that respect people’s privacy and promote democracy and innovation. This article explains what’s wrong with Google’s business model and suggests an alternative that puts people first.
The problem with Google’s ads
Advertising is not itself a problem. Ads are a useful tool to introduce new ideas and products into the marketplace.
The problem is when advertising and ad revenue become ends in themselves, justifying a business model based on surveillance. That’s what’s happening at Google. The company has built the largest ad display network in the history of the world, and it has combined this with the largest mass surveillance network to gather intimate data on virtually everyone.
There are several ways this can harm you and the rest of society:
Violations of privacy — Google and other tech companies are heavily incentivized to scrape your online activities for data that can be valuable as levers for advertisers to target you. For Google, all your movements, photos, and jotted thoughts are fair game. Google isn’t actually free(new window); you pay with your privacy.
Political manipulation — Your data is valuable not just to Google but to politicians hoping to manipulate you. There are multiple dangers when surveillance and politics(new window) mix.
Government intrusions — As a byproduct of Google’s surveillance tech, government authorities now can also gain access to the company’s database(new window). Through warrants or less accountable methods, governments around the world, particularly the United States, rely on Google and other tech companies to bolster their ability to peer into citizens’ private lives.
Poor user experience — Ads aren’t just annoying. Free, ad-based online services are built to satisfy the customers (advertisers), not to provide new and useful technology for actual people. The people are the product being sold.
How Google collects your data
In the early days of Gmail, ads were rampant, and the company scoured users’ inboxes for data to inform the mix of ads they showed you.
While Google no longer scans users’ emails for ads, they still do scan them and retain access to your inbox. Additionally, by using Gmail and remaining logged in to your Google account, your identity is associated with everything else you do while using Google products, including Search, Maps, YouTube, and more. Google keeps a dossier on its billions of users sourced from a dizzying number of sources.
GPS location and other sensor data from your device
IP address
Activity on Google services, such as places you label like home or work
Views and interactions with content and ads
People with whom you communicate or share content
Activity on third-party sites and apps that use Google services
Chrome browsing history you’ve synced with your Google Account
All this data is compiled and used to show you ads that may appear in your Gmail account, among your personal messages.
Blocking innovation
There’s another important harm associated with the Big Tech model. Google and other ad-tech companies use their market dominance to crush competitors who could introduce products that serve people better than they do.
The latest instance of this is Big Tech’s interference with trade negotiations for the Indo-Pacific Economic Framework(new window), in which their lobbyists are attempting to subvert democratic oversight.
But Google isn’t just blocking innovation in the broader market. Dependent on ad revenue, it has also stagnated internally, favoring ideas that generate the most revenue as quickly as possible.
Even where Google is pushing ahead with new technology, its business model isn’t changing. As The Verge noted(new window), “Google is still experimenting with how to put ads into the AI snapshots, though rest assured, they’re coming. Google’s going to need to monetize the heck out of AI for any of this to stick.”
For Google, if the question is revenue, the answer is ads.
Ad-free for privacy
There are other business models. In fact, the first commercialization of the internet was based on subscriptions, e-commerce, and simple display advertising.
Over the past decade, people have begun to push back against surveillance-based web services. New businesses have emerged with products focusing on privacy, online security, and respect for free market principles.
While Google develops new ways to learn more about you, we’re developing more advanced security and encryption techniques(new window) to thwart data-hungry hackers and governments.
It’s free to get a Proton Account. We make money solely from our community through subscriptions. You can optionally upgrade for advanced features, extra storage, and to support our mission to build a new paradigm on the internet based on privacy.
Google and other ad-tech companies are out of ideas. That’s why they’re pulling harder on the revenue levers they’ve become addicted to. But that won’t work forever.
Powered by your choices, the old internet is giving way to a new one that protects, rather than profits from, your private data.
Data breaches are increasingly common. Whenever you sign up for an online
service, you provide it with personal information that’s valuable to hackers,
such as email addresses, passwords, phone numbers, and more. Unfortunately, many
online services f
Secure, seamless communication is the foundation of every business. As more
organizations secure their data with Proton, we’ve dramatically expanded our
ecosystem with new products and services, from our password manager to Dark Web
Monitoring for cr
On the subject of cybersecurity, one term that often comes up is brute force
attack. A brute force attack is any attack that doesn’t rely on finesse, but
instead uses raw computing power to crack security or even the underlying
encryption.
In this a
Section 702 of the Foreign Intelligence Surveillance Act has become notorious as
the legal justification allowing federal agencies like the NSA, CIA, and FBI to
perform warrantless wiretaps, which sweep up the data of hundreds of thousands
of US citi
In response to the growing number of data breaches, Proton Mail offers a feature
to paid subscribers called Dark Web Monitoring. Our system checks if your
credentials or other data have been leaked to illegal marketplaces and alerts
you if so. Often
Your email address is your online identity, and you share it whenever you create
a new account for an online service. While this offers convenience, it also
leaves your identity exposed if hackers manage to breach the services you use.
Data breaches