all-in-one privacy solution":["Proton Unlimited is een all-in-one privacy-oplossing"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Geen advertenties. Standaard privacy."],"People before profits":["Mensen vóór winst"],"Security through transparency":["Veiligheid door openheid"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["De beste ${ BLACK_FRIDAY }-deals voor Proton Mail"],"The world’s only community- supported email service":["'s Werelds enige door de community ondersteunde e-mailservice"]},"specialoffer:limited":{"${ hours } hour":["${ hours } uur","${ hours } uur"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Nog ${ hoursLeft }, ${ minutesLeft } en ${ secondsLeft } resterend"],"${ minutes } minute":["${ minutes } minuut","${ minutes } minuten"],"${ seconds } second":["${ seconds } seconde","${ seconds } seconden"],"Limited time offer":["Aanbieding beperkt geldig"]},"specialoffer:listitem":{"Create multiple addresses":["Maak meerdere e-mailadressen aan"],"Hide-my-email aliases":["Hide-my-email-aliassen"],"Quickly unsubscribe from newsletters":["Meld u eenvoudig af voor nieuwsbrieven"],"Use your own domain name":["Gebruik uw eigen domeinnaam"]},"specialoffer:logos":{"As featured in":["Zoals te lezen in"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Kies voor beveiligde e-mail die uw privacy beschermt"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Black Friday Sale - Tot 40% korting"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Profiteer tijdens Black Friday van wel 40% korting op Proton Mail-abonnementen. Bekijk geweldige aanbiedingen voor onze veilige, end-to-end versleutelde e-mailabonnementen."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Black Friday Sale | Tot 40% korting op veilige e-mail"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"30-day money-back guarantee":["30 dagen niet-goed-geld-terug-garantie"],"Billed at ${ TOTAL_SUM } for the first 2 years":["U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"Billed at ${ TOTAL_SUM } for the first year":["U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"You save ${ SAVE_SUM }":["U bespaart ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Ik ben fan van ProtonMail"],"My favorite email service":["Mijn favoriete e-mailservice"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Proton houdt ons allemaal veilig in het complexe internetuniversum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Je krijgt waarvoor je betaalt. In het geval van Big Tech betekent 'gratis' dat je wordt gebruikt. Ik ben gestopt met Gmail en overgestapt op @ProtonMail"]},"specialoffer:time":{"Days":["Dagen"],"Hours":["Uur"],"Min":["Min"]},"specialoffer:title":{"And much more":["En nog veel meer"],"Safe from trackers":["Beschermd tegen trackers"],"Stay organized":["Blijf georganiseerd"],"Black Friday email deals":["Black Friday-deals voor e-mail"],"Don’t just take our word for it":["U hoeft ons niet te geloven"],"Make your inbox yours":["Maak uw inbox van u"],"Our story":["Ons verhaal"],"Transfer your data from Google in one click":["Zet uw gegevens van Google over met één klik"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met ${ TOTAL_VPN_SERVERS }+ servers in meer dan ${ TOTAL_VPN_COUNTRIES } landen, verbinding met maximaal 10 apparaten, wereldwijd toegang tot streamingdiensten, malware- en advertentieblokkering, en meer."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Deel uw agenda eenvoudig met uw familie, vrienden of collega's, en bekijk externe agenda's."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 1 aangepast e-maildomein, 10 e-mailadressen, 10 hide-my-email-aliassen, gedeelde agenda's en meer."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 3 aangepaste e-maildomeinen, 15 e-mailadressen, onbeperkt hide-my-email-aliassen, gedeelde agenda's en meer."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Beheer tot 25 agenda's, mobiele apps, beveiligd met end-to-end versleuteling, agenda's van Google importeren met 1 klik, en meer."]},"Status banner":{"Learn more":["Meer informatie"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["We ondervinden op dit moment problemen met de ${ issues[0] }service."],"We are experiencing issues with one or more services at the moment.":["We ondervinden momenteel problemen met een of meer services."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Momenteel werkt de dienst van Proton VPN niet naar behoren"],"Learn more":["Meer informatie"]},"steps":{"Step":["Stap"]},"suggestions":{"Suggestions":["Suggesties"]},"Support":{"Sub category":["Subcategorie","Subcategorieën"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categorie","Categorieën"],"Didn’t find what you were looking for?":["Niet gevonden wat u zocht?"],"General contact":["Algemene contactgegevens"],"Get help":["Krijg hulp"],"Legal contact":["Contactgegevens voor juridische zaken"],"Media contact":["Contactgegevens voor media"],"Partnerships contact":["Contactgegevens voor partnerschappen"],"Reading":["Lezen"]},"Support Form Platform option":{"VPN for Android TV":["VPN voor Android TV"],"VPN for Chromebook":["VPN voor Chromebook"]},"Support troubleshooting":{"App version":["App-versie"],"Browser":["Browser"],"Check if this helps":["Kijk of dit helpt"],"Choose a product":["Kies een product"],"Did this solve your issue?":["Heeft dit uw probleem opgelost?"],"Faster assistance is just a few clicks away":["Snellere hulp is met een paar klikken geregeld"],"How can we help?":["Hoe kunnen we helpen?"],"No, contact support":["Nee, contact opnemen met ondersteuning"],"Please fill out one field after another":["Vul de velden achter elkaar in"],"Please make your selections":["Maak een keuze"],"Proton account":["Proton-account"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Bedankt voor uw feedback"],"What can we help with?":["Waar kunnen we mee helpen?"],"Yes":["Ja"]},"support_modal_search_query":{"Search query":["Zoekopdracht"]},"support_search_button":{"Search":["Zoeken"]},"support_search_i_am_looking_for":{"I'm looking for":["Ik ben op zoek naar"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Om problemen sneller op te lossen, meldt u het via de Bridge-app: Help > Een probleem melden."],"Information":["Informatie"]},"SupportForm:option":{"Account Security":["Accountbeveiliging"],"Contacts":["Contactpersonen"],"Custom email domain":["Aangepast e-maildomein"],"Email delivery and Spam":["E-maillevering en spam"],"Encryption":["Versleuteling"],"Login and password":["Inlognaam en wachtwoord"],"Merge aliases and accounts":["Aliassen en accounts samenvoegen"],"Migrate to Proton":["Migreren naar Proton"],"Notifications":["Meldingen"],"Other":["Overig"],"Plans and billing":["Abonnementen en facturering"],"Proton for Business":["Proton for Business"],"Sign up":["Inschrijven"],"Storage":["Opslag"],"Users, addresses, and identities":["Gebruikers, adressen en identiteiten"]},"SupportForm:optionIntro":{"Select a topic":["Kies een onderwerp"]},"swiss_baseed_feature":{"Swiss based":["Gevestigd in Zwitserland"]},"Testimonial":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Go to testimonial source":["Naar bron van testimonial"],"Open source of award":["Bron van award openen"],"Open source of quote":["Bron van citaat openen"],"Reviews":["Reviews"],"Videos":["Video's"],"Watch on TikTok":["Bekijken op TikTok"],"Watch on YouTube":["Bekijken op YouTube"]},"TestimonialCategory":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Media":["Media"],"Reviews":["Reviews"],"Videos":["Video's"]},"Text":{"If you need help, check out our ${ supportLink }.":["Bekijk onze ${ supportLink } als u hulp nodig hebt."],"The page you’re looking for might have been removed, or it could be an\nold link.":["De pagina waarnaar u op zoek bent, is mogelijk verwijderd, of u gebruikt een oude koppeling."],"Your question may already have an answer in our knowledge base:":["Uw vraag is mogelijk al beantwoord in onze kennisbank:"]},"Title":{"On this page":["Op deze pagina"],"Related articles":["Gerelateerde artikelen"],"Share ${ thisPage }":["${ thisPage } delen"],"Switch to Proton Pass - Contact us":["Stap over op Proton Pass - Neem contact met ons op"],"Thank you!":["Bedankt!"],"this page":["deze pagina"]},"Tooltip":{"More information":["Meer informatie"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_VPN_SERVERS } servers in meer dan ${ TOTAL_VPN_COUNTRIES } landen, de hoogste VPN-snelheid, ${ TOTAL_VPN_CONNECTIONS } VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."]},"vpn_servers":{"Get Proton VPN Plus":["Neem Proton VPN Plus"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Kies Proton Wallet"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Wallet"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Wallet"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Bitcoin-gids"],"Proton Wallet news":["Proton Wallet-nieuws"],"Proton Wallet support":["Ondersteuning voor Proton Wallet"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Omvat alles van Proton Unlimited en"],"Limited availability":["Beperkte beschikbaarheid"],"The easiest way to securely own, send, and receive Bitcoin":["De eenvoudigste manier om Bitcoin veilig te bewaren, versturen en ontvangen"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Ontdek Proton Wallet"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Bewaar en verhandel Bitcoin privé met een versleutelde zelfbeheerde portemonnee."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["Meer informatie over Bitcoin, het valutanetwerk van het internet."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Zorg dat u altijd de controle heeft over uw Bitcoins."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["De versleutelde, open-source portemonnee waarvan u de baas bent."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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How Big Tech monetizes the whole internet, not just their own platforms | Proton
The saying goes that if you aren’t paying for a product, you are the product. As a Facebook, Google, or Twitter user, it’s easy to think of yourself as the customer. But there’s a reason why you get access to these attractive and user-friendly services for free.
These companies make money by spying on you, building character profiles about you based on the data they collect, and selling your attention to advertisers who hope to earn money or votes from the precision data the platforms have gathered. Their entire revenue model is to learn as much as they can about you in order to deliver ever more highly-targeted ads to your browser or app window.
The more they know about you — where you live, what your job is, what music you like, etc. — the more effectively they can personalize the ads they show you.
By now, most of this is common knowledge. But what is rarely discussed is how these companies are spreading their influence beyond their own platforms across the rest of the internet. In doing so, Facebook, Google, and Twitter, are maximizing the amount of money they can make from each user.
Big Tech’s profits are exploding
Many people appear to accept that privacy is a fair price to pay for such convenient services. However, few people realize how these services invade your privacy even when not you are not using them.
A new analysis from Proton Mail shows that Facebook’s advertising revenue has jumped 3,600% since 2010, despite user numbers only growing 310%.
Facebook has seen the biggest increase in revenue of any social media company, making $27 per user in 2019, but Google still earns more with a profit of around $67 per user.
Google’s total advertising revenue is up 380% since 2010, resulting in Google making $134 billion in 2019 alone. Both Facebook and Google are considerably ahead of rivals such as Twitter ($9 per user), Snapchat ($7 per user), and Pinterest ($2 per user) in this regard, although all monetize user data for ad revenue.
What’s interesting here is that despite only seeing relatively modest growth in terms of new users, Big Tech companies have year-on-year posted huge profit gains.
Big Tech is tracking you everywhere
A big clue as to how they have achieved this lies in schemes like the Facebook Audience Network(nieuw venster) (FAN) platform. Launched in 2014, FAN’s new revenue model targeting mobile users resulted in a sharp rise in Facebook’s profits: from $5.69 per user in 2013 to $10.73 per user in 2015.
Facebook’s Audience Network, Google’s AdMob, and Twitter’s MoPub are Big Tech’s solution for futureproof profits as the number of new users inevitably slows down. Instead of merely inserting more ads into their own apps and sites, these platforms extend these companies’ reach far outside their ecosystems.
For example, Facebook Audience Network is a network of mobile apps that organically integrate Facebook ads with their content. This means that while you’re playing mobile games or reading the news on MailOnline, you could be shown Facebook ads that use the same targeting algorithms used to show you ads inside Facebook.
Perhaps even more importantly, the way you interact with the apps and with the ads on these apps is fed back to Facebook and added as data points to the advertising profile the company keeps on you.
Google’s AdMob(nieuw venster) and Twitter’s MoPub(nieuw venster) networks work similarly, leveraging large networks of mobile apps to compromise users’ privacy and target you with personalized ads.
Google is still by far the biggest earner when it comes to invading privacy for profit, and it also has a huge presence on the more traditional World Wide Web. Its AdSense(nieuw venster) platform allows websites to earn revenue from targeted ads displayed on their websites in exchange for sharing IP address, users’ location, products viewed or purchased, etc., with Google.
Tracking is everywhere
Arguably even worse than AdSense are the “social buttons” that track your movements across websites as you surf the internet, and which can be found wherever you go on the web. Every time(nieuw venster) you visit a website that features a Facebook “Like” button, for example, Facebook receives your user ID, the website you’re visiting, the date and time of your visit, and other browser-related info.
Even if you are not logged into Facebook or are not a Facebook user, Facebook receives info about the web page you’re visiting, the date and time, and other browser-related info. The social buttons from Google, Pinterest, Twitter, Instagram, YouTube, and so on, all perform a similar function.
Many people are aware of third-party cookies’ privacy dangers, which has led to them becoming less effective as more and more people use privacy settings in their browsers to keep them under control. Less well known are sneaky tricks designed to plug this gap in the ability to track you. These include tracking pixels (used by Facebook(nieuw venster), Twitter(nieuw venster), and Google(nieuw venster)), browser fingerprinting, canvas fingerprinting, HTML5 Web (DOM) Storage, HTTP ETags, and more.
How to protect your privacy online
There are so many ways to track you when surfing the web that there are no easy, “one stop” solutions to protect your privacy online. There are, however, several fairly easy steps you can take that will meaningfully reduce the amount of data that can be collected about your online activities.
Log out of social media accounts when not using them. Alternatively, Firefox has created a Facebook Container(nieuw venster), which can sandbox your social media sessions to prevent these services from tracking you across the web.
Avoid using mobile apps that show ads and reset your mobile device’s Advertiser ID(nieuw venster) on a regular basis. Many services can be accessed by their mobile web sites instead.
Use the Electronic Frontier Foundation’s Panopticlick(nieuw venster) to check how you can configure your browser to evade fingerprinting.
Use Proton VPN to prevent websites and apps from knowing your true IP address.
Turn on Proton VPN’s ad blocker, NetShield(nieuw venster), which blocks malware, ads, and trackers before they can even load.
Block third-party cookies in your browser. This can “break” some websites, so an alternative option is to use a cookie manager browser extension for advanced cookie management.
Use anti-tracking browser extensions such as Privacy Badger, uBlock Origin, or NoScript.
Proton Mail works with and for our users
We believe that personal data is something to be protected, not collected. Founded by CERN scientists to support civil liberties and protect users from the privacy abuses of Big Tech, Proton Mail uses a subscription business model(nieuw venster), which is based on providing privacy and security to our users.
Our only source of revenue is user subscriptions. We do not sell ads. Because our users pay us to give them control over their data, we are incentivized to keep our users’ data as secure and private as possible. Proton Mail secures your messages with end-to-end encryption(nieuw venster) and zero-access encryption(nieuw venster) to ensure that your data remains private and secure. It’s not just that we won’t spy on you: we can’t.
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and reputational damage? Find out how Proton Pass for Business can help you stay
safe.