all-in-one privacy solution":["Proton Unlimited jest kompleksowym rozwiązaniem zapewniającym prywatność"],"Black Friday":["Czarny Piątek"],"No ads. Privacy by default.":["Brak reklam. 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Find great deals on our secure end-to-end encrypted email plans.":["Uzyskaj do 40% zniżki na subskrypcje Proton Mail w ten Czarny Piątek. Znajdź wspaniałe oferty naszych bezpiecznych planów usługi poczty elektronicznej w szyfrowaniu end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Wyprzedaż Proton Mail z okazji Czarnego Piątku | Do 40% zniżki na bezpieczną pocztę elektroniczną"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Płatne ${ TOTAL_SUM } za pierwszy rok"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"30-day money-back guarantee":["30-dniowa gwarancja zwrotu pieniędzy"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"Billed at ${ TOTAL_SUM } for the first year":["Płatne ${ TOTAL_SUM } za pierwszy rok"],"You save ${ SAVE_SUM }":["Oszczędzasz ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Uwielbiam ProtonMail"],"My favorite email service":["Moja ulubiona usługa e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Dziękuję Protonowi za dbanie o nasze bezpieczeństwo w skomplikowanym internetowym uniwersum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dostajesz to, za co płacisz. W przypadku przedsiębiorstw big tech, jeśli nie płacisz nic, zostaniesz wykorzystany. Przestałam korzystać z Gmail i przeniosłam się na @ProtonMail"]},"specialoffer:time":{"Days":["Dni"],"Hours":["Godz."],"Min":["Min"]},"specialoffer:title":{"And much more":["I wiele więcej"],"Safe from trackers":["Żadnych elementów śledzących"],"Stay organized":["Dbaj o dobrą organizację"],"Black Friday email deals":["Oferty e-mailowe na Czarny Piątek"],"Don’t just take our word for it":["Nie musisz wierzyć nam na słowo"],"Make your inbox yours":["Niech skrzynka odbiorcza należy tylko do Ciebie"],"Our story":["Nasza historia"],"Transfer your data from Google in one click":["Przenieś dane z Google jednym kliknięciem"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Obejmuje ponad ${ TOTAL_VPN_SERVERS } serwerów w ponad ${ TOTAL_VPN_COUNTRIES } krajach z możliwością połączenia do 10 urządzeń, a także dostęp do globalnych usług streamingu, blokadę reklam, złośliwego oprogramowania i wiele więcej."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Łatwo udostępniaj swój kalendarz rodzinie, znajomym oraz współpracownikom i wyświetla kalendarze zewnętrzne."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Zawiera obsługę 1 niestandardowej domeny e-mail, 10 adresów e-mail, 10 aliasów hide-my-email, udostępnianie kalendarza i nie tylko."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Obejmuje obsługę 3 niestandardowych domen e-mail, 15 adresów e-mail, nielimitowane aliasy hide-my-email, udostępnianie kalendarza i nie tylko."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Zarządzanie nawet 25 kalendarzami, aplikacje mobilne, bezpieczne szyfrowanie metodą end-to-end, importowanie kalendarza za pomocą jednego kliknięcia z Google i więcej."]},"Status banner":{"Learn more":["Dowiedz się więcej"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Uwaga: obecnie występują problemy z usługą ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["Mamy problemy z co najmniej jedną usługą."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["W tej chwili mamy problemy z usługą Proton VPN"],"Learn more":["Dowiedz się więcej"]},"steps":{"Step":["Krok"]},"suggestions":{"Suggestions":["Sugestie"]},"Support":{"Sub category":["Podkategoria","Podkategorie","Podkategorii","Podkategorii"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min","${ readingTime } min","${ readingTime } min"],"Category":["Kategoria","Kategorie","Kategorii","Kategorii"],"Didn’t find what you were looking for?":["Nie znaleziono szukanej frazy?"],"General contact":["Skontaktuj się, wykorzystując ogólne zapytanie"],"Get help":["Uzyskaj pomoc"],"Legal contact":["Skontaktuj się z działem prawnym"],"Media contact":["Skontaktuj się z zespołem medialnym"],"Partnerships contact":["Skontaktuj się z zespołem ds. partnerstwa"],"Reading":["Odczytywanie"]},"Support Form Platform option":{"VPN for Android TV":["VPN dla Android TV"],"VPN for Apple TV":["VPN na Apple TV"],"VPN for Chromebook":["VPN dla Chromebooka"]},"Support troubleshooting":{"App version":["Wersja aplikacji"],"Browser":["Przeglądarka"],"Check if this helps":["Sprawdź, czy to pomoże"],"Choose a product":["Wybierz produkt"],"Did this solve your issue?":["Czy Twój problem został rozwiązany?"],"Faster assistance is just a few clicks away":["Szybsze wsparcie uzyskasz w kilka kliknięć"],"How can we help?":["Jak możemy pomóc?"],"No, contact support":["Nie, skontaktuj się z pomocą techniczną"],"Please fill out one field after another":["Wypełnij pola jedno po drugim"],"Please make your selections":["Dokonaj wyboru"],"Proton account":["Konto Proton"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Dziękujemy za podzielenie się opinią"],"What can we help with?":["W czym możemy pomóc?"],"Yes":["Tak"]},"support_modal_search_query":{"Search query":["Zapytanie wyszukiwania"]},"support_search_button":{"Search":["Szukaj"]},"support_search_i_am_looking_for":{"I'm looking for":["Szukam"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["W celu szybszego rozwiązania problemu dokonaj zgłoszenia przez aplikację Bridge: Pomoc > Zgłoś problem."],"Information":["Informacje"]},"SupportForm:option":{"Account Security":["Bezpieczeństwo konta"],"Contacts":["Kontakty"],"Custom email domain":["Niestandardowa domena e-mail"],"Email delivery and Spam":["Dostarczanie wiadomości e-mail i spam"],"Encryption":["Szyfrowanie"],"Login and password":["Login i hasło"],"Merge aliases and accounts":["Scalanie aliasów i kont"],"Migrate to Proton":["Migracja do Proton"],"Notifications":["Powiadomienia"],"Other":["Inne"],"Plans and billing":["Plany i rozliczenia"],"Proton for Business":["Proton for Business"],"Sign up":["Rejestracja"],"Storage":["Przestrzeń dyskowa"],"Users, addresses, and identities":["Użytkownicy, adresy i tożsamości"]},"SupportForm:optionIntro":{"Select a topic":["Wybierz temat"]},"Testimonial":{"Awards":["Nagrody"],"Customers":["Klienci"],"Featured":["Wyróżnione"],"Go to testimonial source":["Przejdź do źródła referencji"],"Open source of award":["Otwórz źródło nagrody"],"Open source of quote":["Otwórz źródło cytatu"],"Reviews":["Opinie"],"Videos":["Pliki wideo"],"Watch on TikTok":["Oglądaj na TikTok"],"Watch on YouTube":["Oglądaj na 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Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. 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Google has made sure that 2023 will go down as the year of privacy washing. It introduced a new “ad privacy feature” for Chrome in September, and now it’s broadened the release of the beta version of Ad Topics for Android (both part of its misleadingly named Privacy Sandbox initiative). In both instances, Google sold a move to give itself total monopolistic control over the ability to spy on your activity as a “privacy feature”.
If your smartphone runs Android 13, you’ve likely seen this pop-up screen that touts Android has “new ways to limit what apps can learn about you”. Notice how it doesn’t say it will limit what Google can learn about you.
In fact, all Google has done is remove other organizations’ ability to see what you’re doing without consulting it, making it just another attempt by Google to redefine privacy as “No one can see your information — no one but us”.
How does Ad Topics on Android work?
Previously, Android devices allowed apps to share your information, including your device’s Android advertising ID, geographic location, device type, operating system, mobile carrier, keyboard language, and more, directly with third parties, such as advertisers and data brokers. In this system, the advertising ID is one of the most valuable bits of data because it’s persistent and allows third parties to build a profile on you by tracking your activity across different apps.
This system is obviously flawed for your privacy, as it’s difficult to know which apps share what information and with whom.
With its Ad Topics beta, Google is rebuilding the Android operating system to prevent these parties from being able to access this information directly. Instead, your Android device will now store your app activity locally. Then, Google — and only Google — aggregates and processes this information to assign you topics of interest based on the apps you use and your activity in them. Finally, third parties and apps go to Google and ask it which topic groups you’re in so they can show you targeted ads.
Google claims it anonymizes this data before sharing it with third parties. Ad Topics also groups you into interest groups rather than having Google track you individually, allowing it to do away with the advertising ID. It also allows you to exit any interest group you don’t want to be in. (You’d be within your rights to be skeptical of Google’s willingness to let you leave interest groups — just last year, Google settled a lawsuit(nowe okno) over continuing to track Android users’ location even after they turned the feature off.)
But Google is still monitoring every app you open, what you do in them, and using that data to sell ads.
With Ad Topics, Google is using the pretext of privacy to box out the competition and keep all your data to itself.
To make matters worse, Google isn’t turning off its other tracking systems in Android. Ad Topics exists simultaneously with the previous system based on the Android advertising ID, and it’s up to apps to voluntarily opt in. This essentially means that you’re being monitored by two separate systems on your Android device, and according to a statement from 2022(nowe okno), the earliest Google will shut down advertising IDs is sometime in 2024.
Can you turn off Ad Topics?
You might have noticed in the screenshot above that there was no Accept or Decline option, only a Got it button. If you tap “Got it”, it turns on app suggested ads and ad measurement. In true Google fashion, it nudges you toward the maximum amount of surveillance.
Fortunately, you can turn off Ad Topics — you simply need to dig through several layers of menus.
Not all Android will have Ad Topics enabled yet. The following directions are for a Google Pixel 7. Steps may vary, and menus may have different names on other Android devices.
Tap Settings (the gear icon).
Go to Security & privacy → More privacy settings → Ads → Ad privacy → Ad topics.
Tap the toggle switch next to Allow ad topics.
Google thinks your data belongs to it
Just like the Google VPN(nowe okno) and the “ad privacy features” for Chrome that preceded it, the Ad Topics for Android is the embodiment of privacy washing. Google is disguising a calculated effort to get complete control of user data on Android devices as a privacy-protecting initiative, even though it’s not stopping any of its data collection. It’s misleading and an abuse of its status as a gatekeeper of the Android operating system.
If Google were truly concerned about your privacy, it wouldn’t replace one system of surveillance with another (or run two on your Android simultaneously). It would find a new way to bring in revenue that didn’t rely on monetizing its user base’s private information.
Unfortunately for us, Google as a business is entirely dependent on advertising. In 2022, Alphabet, Google’s parent company, made roughly $224.5 billion from advertising(nowe okno), or almost 80% of its revenue. Even minimal attempts to introduce true privacy would fundamentally alter the company.
Google wants to have it both ways — it wants to appeal to the global privacy movement that only continues to grow without actually giving up any of its access to your information. Hence it dresses up new surveillance systems as privacy features.
For privacy to take root on the internet, we must reject these privacy-washing attempts.
Choose true privacy
We think the online surveillance that has permeated the internet is bad for democracy, a disaster for human rights, and makes us all easier to manipulate. Proton was founded to resist these exact types of surveillance systems.
We built end-to-end encrypted systems that put people in charge of what happens to their information and chose a business model that allows us to grow and thrive without monetizing our community’s information.