all-in-one privacy solution":["Proton Unlimited is een all-in-one privacy-oplossing"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Geen advertenties. Standaard privacy."],"People before profits":["Mensen vóór winst"],"Security through transparency":["Veiligheid door openheid"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["De beste ${ BLACK_FRIDAY }-deals voor Proton Mail"],"The world’s only community- supported email service":["'s Werelds enige door de community ondersteunde e-mailservice"]},"specialoffer:limited":{"${ hours } hour":["${ hours } uur","${ hours } uur"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Nog ${ hoursLeft }, ${ minutesLeft } en ${ secondsLeft } resterend"],"${ minutes } minute":["${ minutes } minuut","${ minutes } minuten"],"${ seconds } second":["${ seconds } seconde","${ seconds } seconden"],"Limited time offer":["Aanbieding beperkt geldig"]},"specialoffer:listitem":{"Create multiple addresses":["Maak meerdere e-mailadressen aan"],"Hide-my-email aliases":["Hide-my-email-aliassen"],"Quickly unsubscribe from newsletters":["Meld u eenvoudig af voor nieuwsbrieven"],"Use your own domain name":["Gebruik uw eigen domeinnaam"]},"specialoffer:logos":{"As featured in":["Zoals te lezen in"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Kies voor beveiligde e-mail die uw privacy beschermt"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Proton Mail Black Friday Sale - Tot 40% korting"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Profiteer tijdens Black Friday van wel 40% korting op Proton Mail-abonnementen. Bekijk geweldige aanbiedingen voor onze veilige, end-to-end versleutelde e-mailabonnementen."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Proton Mail Black Friday Sale | Tot 40% korting op veilige e-mail"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["*U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"30-day money-back guarantee":["30 dagen niet-goed-geld-terug-garantie"],"Billed at ${ TOTAL_SUM } for the first 2 years":["U betaalt ${ TOTAL_SUM } voor de eerste 2 jaar"],"Billed at ${ TOTAL_SUM } for the first year":["U betaalt ${ TOTAL_SUM } voor het eerste jaar"],"You save ${ SAVE_SUM }":["U bespaart ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Ik ben fan van ProtonMail"],"My favorite email service":["Mijn favoriete e-mailservice"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Proton houdt ons allemaal veilig in het complexe internetuniversum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Je krijgt waarvoor je betaalt. In het geval van Big Tech betekent 'gratis' dat je wordt gebruikt. Ik ben gestopt met Gmail en overgestapt op @ProtonMail"]},"specialoffer:time":{"Days":["Dagen"],"Hours":["Uur"],"Min":["Min"]},"specialoffer:title":{"And much more":["En nog veel meer"],"Make your inbox yours":["Personaliseer uw inbox"],"Safe from trackers":["Beschermd tegen trackers"],"Stay organized":["Houd overzicht"],"Black Friday email deals":["Black Friday-deals voor e-mail"],"Don’t just take our word for it":["U hoeft ons niet te geloven"],"Our story":["Ons verhaal"],"Transfer your data from Google in one click":["Zet uw gegevens van Google over met één klik"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, verbinding met maximaal 10 apparaten, wereldwijd toegang tot streamingdiensten, malware- en advertentieblokkering, en meer."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Deel uw agenda eenvoudig met uw familie, vrienden of collega's, en bekijk externe agenda's."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 1 aangepast e-maildomein, 10 e-mailadressen, 10 hide-my-email-aliassen, gedeelde agenda's en meer."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Ondersteuning voor 3 aangepaste e-maildomeinen, 15 e-mailadressen, onbeperkt hide-my-email-aliassen, gedeelde agenda's en meer."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Beheer tot 25 agenda's, mobiele apps, beveiligd met end-to-end versleuteling, agenda's van Google importeren met 1 klik, en meer."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Momenteel werkt de dienst van Proton VPN niet naar behoren"],"Learn more":["Meer informatie"]},"Status banner":{"Learn more":["Meer informatie"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["We ondervinden op dit moment problemen met de ${ issues[0] }service."],"We are experiencing issues with one or more services at the moment.":["We ondervinden momenteel problemen met een of meer services."]},"suggestions":{"Suggestions":["Suggesties"]},"Support":{"Sub category":["Subcategorie","Subcategorieën"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categorie","Categorieën"],"Didn’t find what you were looking for?":["Niet gevonden wat u zocht?"],"General contact":["Algemene contactgegevens"],"Get help":["Krijg hulp"],"Legal contact":["Contactgegevens voor juridische zaken"],"Media contact":["Contactgegevens voor media"],"Partnerships contact":["Contactgegevens voor partnerschappen"],"Reading":["Lezen"]},"Support categories":{"Browse Proton product support":["Zoeken in Proton-productondersteuning"]},"Support category":{"There is no article in this category yet.":["Er zijn nog geen artikelen in deze categorie."]},"Support troubleshooting":{"--- Select ---":["--- Selecteren ---"],"App version":["App-versie"],"Browser":["Browser"],"Check if this helps":["Kijk of dit helpt"],"Choose a category for your question":["Kies een categorie voor uw vraag"],"Choose a product":["Kies een product"],"Did this solve your issue ?":["Heeft dit uw probleem opgelost?"],"Faster assistance is just a few clicks away — please make your selections":["Snellere ondersteuning binnen een paar klikken — maak uw keuze"],"No, contact support":["Nee, contact opnemen met ondersteuning"],"Proton account":["Proton-account"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Bedankt voor uw feedback"],"Troubleshooting":["Probleemoplossing"],"What can we help with ?":["Waar mogen we u bij helpen?"],"Yes":["Ja"]},"support_modal_search_query":{"Search query":["Zoekopdracht"]},"support_search_button":{"Search":["Zoeken"]},"support_search_i_am_looking_for":{"I'm looking for":["Ik ben op zoek naar"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Om problemen sneller op te lossen, meldt u het via de Bridge-app: Help > Een probleem melden."],"Information":["Informatie"]},"SupportForm:option":{"Account Security":["Accountbeveiliging"],"Contacts":["Contactpersonen"],"Custom email domain":["Aangepast e-maildomein"],"Email delivery and Spam":["E-maillevering en spam"],"Encryption":["Versleuteling"],"Login and password":["Inlognaam en wachtwoord"],"Merge aliases and accounts":["Aliassen en accounts samenvoegen"],"Migrate to Proton":["Migreren naar Proton"],"Notifications":["Meldingen"],"Other":["Overig"],"Plans and billing":["Abonnementen en facturering"],"Proton for Business":["Proton for Business"],"Sign up":["Inschrijven"],"Storage":["Opslag"],"Users, addresses, and identities":["Gebruikers, adressen en identiteiten"]},"SupportForm:optionIntro":{"Select a topic":["Kies een onderwerp"]},"swiss_baseed_feature":{"Swiss based":["Gevestigd in Zwitserland"]},"Testimonial":{"Awards":["Awards"],"Customers":["Klanten"],"Featured":["Featured"],"Go to testimonial source":["Naar bron van testimonial"],"Reviews":["Reviews"],"Videos":["Video's"]},"Text":{"Find the plan that's right for you":["Vind het abonnement dat bij u past"],"If you need help, check out our ${ supportLink }.":["Bekijk onze ${ supportLink } als u hulp nodig hebt."],"The page you’re looking for might have been removed, or it could be an\nold link.":["De pagina waarnaar u op zoek bent, is mogelijk verwijderd, of u gebruikt een oude koppeling."]},"Title":{"On this page":["Op deze pagina"],"Related articles":["Gerelateerde artikelen"],"Share ${ thisPage }":["${ thisPage } delen"],"Thank you!":["Bedankt!"],"this page":["deze pagina"]},"Tooltip":{"More information":["Meer informatie"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Maak tot 20 aangepaste en deelbare versleutelde agenda's aan. Voeg daar bovenop tot 5 agenda's toe van vrienden, familie, collega's en organisaties."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, de hoogste VPN-snelheid, ${ TOTAL_VPN_CONNECTIONS } VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Bekijk geblokkeerde inhoud en surf privé. Met meer dan ${ TOTAL_SERVERS } servers in meer dan ${ TOTAL_COUNTRIES } landen, de hoogste VPN-snelheid, 10 VPN-verbindingen, wereldwijde streamingdiensten, malware- en advertentieblokkering, en meer."]},"version_history_label":{"Version history":["Versiegeschiedenis"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Bewaar tot ${ versionHistoryNumber } versies van elk bestand tot wel ${ years } jaar"]},"vpn_features_link":{"View VPN plans":["VPN-abonnementen bekijken"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Bekijk geblokkeerde inhoud en surf privé"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
When Proton began in 2014, we only offered Proton Mail(new window), which has grown into the largest encrypted email provider in the world. However, over the years, we have added more and more privacy-focused services to meet the needs of the community, starting with Proton VPN(new window), then Proton Calendar(new window), and most recently, Proton Drive(new window). Over time, Proton Mail has become just Proton, and our individual privacy services have become building blocks of a unified privacy ecosystem. With this also comes a need to develop a unified visual language for the Proton universe.
This helps address feedback we have received that the Proton apps lack a family resemblance.
We have addressed this while staying connected to Proton’s history, story, and vision. Today, we want to share how Proton’s visual design is evolving for the future.
A new universe
An integral part of Proton’s mission is the notion of providing an alternative. Proton is more than a collection of privacy-focused services. It is also the belief that there’s another way to build an internet economy that is just and works for everyone. Our services aren’t just another tech product. They are a gateway to a new, better internet.
Proton represents a parallel universe where your information is kept private. In the Proton universe, your data is sent to a secure place where you control what happens to it. Your data remains private, under your control, always.
With this in mind, our new product icons are also portals that you can pass through to reach this better internet.
An important part of bringing the Proton product icons together is creating a family resemblance. Each icon must have a similar size, weight, and design, which wasn’t possible with our former icons. We have also retained some elements from our former icons to keep a historical link. Proton VPN’s icon keeps its triangular shape, the corners of which originally represented the three countries that house Proton VPN’s Secure Core servers when viewed on a map. Similarly, Proton Mail’s new icon is based on the bottom half of the original Proton Mail padlock.
We have also worked to achieve a family resemblance through the consistent use of Proton purple, which represents our privacy-focused universe. However, historically Proton products also had their own individual characteristics. For example, Proton VPN is well-known for its green color. For this reason, we have kept subtle accent colors for each product, reflecting that they also have individual identities, audiences, and communities.
A new Proton logo
Proton has always been well-known for our products. However, as the number of products we offer has grown, a strong notion of “Proton” has developed within our community. Thus, it is time that we give Proton itself a visual representation.
Guiding us here is Proton’s mission of building a better internet where privacy is the default. Proton represents a better alternative to Big Tech. If you choose Proton, you are turning away from the path that has been laid out for you and boldly going in a different, better direction. The Proton “P” also has depth and dimensionality that alludes to the depth in the Proton product logos.
Also guiding us is history, with encryption being the past, present, and future foundation of Proton services. The new Proton icon also alludes to encryption keys, which are part of the foundation for all our products.
A new product name construction
Together with the introduction of the new icons and logos for Proton and our products, we are also updating how we write the names of our products. Historically, we have written ProtonMail, but with the expansion of the Proton ecosystem to more and more services, it will now be written as Proton Mail.
This change is necessary to bring consistency between all our services. Historically, Proton Calendar and Proton Drive were written as two words, while ProtonMail and ProtonVPN were one word. Moving to a two-word construction for all our products allows us to remain consistent as we introduce future products and aligns with our shift away from individual Proton products and toward Proton as a unified privacy ecosystem. This change reflects the one that has already begun within the Proton community.
Our color universe
The base color of Proton’s new visual system is a new Proton purple. Purple has historically been Proton’s color. When we launched the first version of Proton Mail in 2014, we used a darker, muted purple that has evolved throughout the years. Today, we are returning to our roots but updating our purple to be bolder and compatible with light and dark backgrounds.
In addition to the new brand color and palette, we have introduced colors specific to each service: green for Proton VPN, blue for Proton Calendar, and red for Proton Drive.
Every icon starts with the Proton purple and then fades into the service color. The aim here is to create an immersive, warm gradient and depth effect that help draw people into the secure, privacy-focused universe created by each service.
Updated typography
Proton has always been a different type of tech company, so we wanted to choose a brand and website font that would also defy the expectations of the tech world, which regularly favors bold, sans serif typography.
We are building an internet that puts people first, so we felt our font should have a more human touch. A font that can be used to tell stories, a font with empathy and warmth that reflects how Proton is different.
As a Swiss company, we have chosen the ABC Arizona Font designed by Elias Hanzer and produced by Dinamo Typefaces(new window), a Swiss design agency based in Basel. ABC Arizona typography is human, elegant, and adaptable.
It may be a detail, but we believe that this choice of a more humanistic font signals that we prioritize people in our design, our services, and our mission.
We use two styles from the ABC Arizona family on the new Proton website: the Sans and the Flare. All our writing will use Sans, with its straightforward style and humanistic touch, while our headlines will use Flare, a nearly-but-not-quite sans typography that makes a bolder statement.
A new visual identity for a new internet
At Proton, we think of our design as a living thing that, like our ecosystem of services, will never stop evolving. And like everything that we do, its direction will be guided by your input and feedback.
The creation of Proton’s first unified design system is more than a simple visual update. It is a recognition that as the Proton community has expanded, design is as important as technical excellence. An appealing, easy-to-use, simple-to-understand design is essential if we want to make privacy truly accessible to everyone.
Today, we’re excited to take this bold first step. Going forward, we will continue to be innovative and push our boundaries while always putting the Proton community at the center of our design improvements.
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