all-in-one privacy solution":["Proton Unlimited to wszechstronne rozwiązanie zapewniające prywatność"],"Black Friday":["Czarny Piątek"],"No ads. Privacy by default.":["Brak reklam. Prywatność w standardzie."],"People before profits":["Ludzie przed zyskiem"],"Security through transparency":["Bezpieczeństwo dzięki przejrzystości"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Najlepsze oferty Proton Mail ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["Jedyna na świecie usługa poczty elektronicznej wspierana przez społeczność"]},"specialoffer:limited":{"${ hours } hour":["${ hours } godzina","${ hours } godziny","${ hours } godzin","${ hours } godziny"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Pozostało: ${ hoursLeft }, ${ minutesLeft } i ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuta","${ minutes } minuty","${ minutes } minut","${ minutes } minuty"],"${ seconds } second":["${ seconds } sekunda","${ seconds } sekundy","${ seconds } sekund","${ seconds } sekundy"],"Limited time offer":["Oferta ograniczona czasowo"]},"specialoffer:listitem":{"Create multiple addresses":["Utwórz wiele adresów"],"Hide-my-email aliases":["Aliasy hide-my-email"],"Quickly unsubscribe from newsletters":["Szybko anuluj subskrypcję biuletynów"],"Use your own domain name":["Korzystaj z własnej nazwy domeny"]},"specialoffer:logos":{"As featured in":["Opinie naszych klientów"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Uzyskaj zaszyfrowaną usługę e-mail, która chroni Twoją prywatność"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Wyprzedaż Proton Mail z okazji Czarnego Piątku – uzyskaj do 40% zniżki"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Uzyskaj do 40% zniżki na subskrypcje Proton Mail w ten Czarny Piątek. Znajdź wspaniałe oferty naszych bezpiecznych planów usługi poczty elektronicznej w szyfrowaniu end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Wyprzedaż Proton Mail z okazji Czarnego Piątku | Do 40% zniżki na bezpieczną pocztę elektroniczną"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Płatne ${ TOTAL_SUM } za pierwszy rok"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"30-day money-back guarantee":["30-dniowa gwarancja zwrotu pieniędzy"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"Billed at ${ TOTAL_SUM } for the first year":["Płatne ${ TOTAL_SUM } za pierwszy rok"],"You save ${ SAVE_SUM }":["Oszczędzasz ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Uwielbiam ProtonMail"],"My favorite email service":["Moja ulubiona usługa e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Dziękuję Protonowi za dbanie o nasze bezpieczeństwo w skomplikowanym internetowym uniwersum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dostajesz to, za co płacisz. W przypadku przedsiębiorstw big tech, jeśli nie płacisz nic, zostaniesz wykorzystany. Przestałam korzystać z Gmail i przeniosłam się na @ProtonMail"]},"specialoffer:time":{"Days":["Dni"],"Hours":["Godz."],"Min":["Min"]},"specialoffer:title":{"And much more":["I wiele więcej"],"Make your inbox yours":["Spraw, aby Twoja skrzynka odbiorcza była naprawdę Twoja"],"Safe from trackers":["Bezpieczeństwo od skryptów śledzących"],"Stay organized":["Zachowaj porządek"],"Black Friday email deals":["Oferty e-mailowe na Czarny Piątek"],"Don’t just take our word for it":["Nie musisz wierzyć nam na słowo"],"Our story":["Nasza historia"],"Transfer your data from Google in one click":["Przenieś dane z Google jednym kliknięciem"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Zawiera ponad ${ TOTAL_SERVERS } serwerów w ponad ${ TOTAL_COUNTRIES } krajach z możliwością połączenia do 10 urządzeń, a także dostęp do globalnych usług streamingu, blokadę reklam, złośliwego oprogramowania i wiele więcej."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Łatwo udostępniaj swój kalendarz rodzinie, znajomym oraz współpracownikom i wyświetla kalendarze zewnętrzne."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Zawiera obsługę 1 niestandardowej domeny e-mail, 10 adresów e-mail, 10 aliasów hide-my-email, udostępnianie kalendarza i nie tylko."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Obejmuje obsługę 3 niestandardowych domen e-mail, 15 adresów e-mail, nielimitowane aliasy hide-my-email, udostępnianie kalendarza i nie tylko."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Zarządzanie nawet 25 kalendarzami, aplikacje mobilne, bezpieczne szyfrowanie metodą end-to-end, importowanie kalendarza za pomocą jednego kliknięcia z Google i więcej."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["W tej chwili mamy problemy z usługą Proton VPN"],"Learn more":["Dowiedz się więcej"]},"Status banner":{"Learn more":["Dowiedz się więcej"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Uwaga: obecnie występują problemy z usługą ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["Mamy problemy z co najmniej jedną usługą."]},"suggestions":{"Suggestions":["Sugestie"]},"Support":{"Sub category":["Podkategoria","Podkategorie","Podkategorii","Podkategorii"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min","${ readingTime } min","${ readingTime } min"],"Category":["Kategoria","Kategorie","Kategorii","Kategorii"],"Didn’t find what you were looking for?":["Nie znaleziono szukanej frazy?"],"General contact":["Skontaktuj się, wykorzystując ogólne zapytanie"],"Get help":["Uzyskaj pomoc"],"Legal contact":["Skontaktuj się z działem prawnym"],"Media contact":["Skontaktuj się z zespołem medialnym"],"Partnerships contact":["Skontaktuj się z zespołem ds. partnerstwa"],"Reading":["Odczytywanie"]},"Support categories":{"Browse Proton product support":["Przeglądaj wsparcie dotyczące produktów Proton"]},"Support category":{"There is no article in this category yet.":["W tej kategorii jeszcze nie ma żadnego artykułu."]},"Support troubleshooting":{"--- Select ---":["--- Wybierz ---"],"App version":["Wersja aplikacji"],"Browser":["Przeglądarka"],"Check if this helps":["Sprawdź, czy to pomoże"],"Choose a category for your question":["Wybierz kategorię pytania"],"Did this solve your issue ?":["Czy Twój problem został rozwiązany?"],"Faster assistance is just a few clicks away — please make your selections":["Szybsze wsparcie w zasięgu ręki – dokonaj wyboru"],"No, contact support":["Nie, skontaktuj się z pomocą techniczną"],"Thank you for your feedback":["Dziękujemy za podzielenie się opinią"],"Troubleshooting":["Rozwiązywanie problemów"],"What can we help with ?":["W czym możemy Ci pomóc?"],"Yes":["Tak"]},"support_modal_search_query":{"Search query":["Zapytanie wyszukiwania"]},"support_search_button":{"Search":["Szukaj"]},"support_search_i_am_looking_for":{"I'm looking for":["Szukam"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["W celu szybszego rozwiązania problemu dokonaj zgłoszenia przez aplikację Bridge: Pomoc > Zgłoś problem."],"Information":["Informacje"]},"SupportForm:option":{"Account Security":["Bezpieczeństwo konta"],"Contacts":["Kontakty"],"Custom email domain":["Niestandardowa domena e-mail"],"Email delivery and Spam":["Dostarczanie wiadomości e-mail i spam"],"Encryption":["Szyfrowanie"],"Login and password":["Login i hasło"],"Merge aliases and accounts":["Scalanie aliasów i kont"],"Migrate to Proton":["Migracja do Proton"],"Notifications":["Powiadomienia"],"Other":["Inne"],"Plans and billing":["Plany i rozliczenia"],"Proton for Business":["Proton for Business"],"Sign up":["Rejestracja"],"Storage":["Przestrzeń dyskowa"],"Users, addresses, and identities":["Użytkownicy, adresy i tożsamości"]},"SupportForm:optionIntro":{"Select a topic":["Wybierz temat"]},"swiss_baseed_feature":{"Swiss based":["Ulokowany w Szwajcarii"]},"Testimonial":{"Awards":["Nagrody"],"Customers":["Klienci"],"Featured":["Wyróżnione"],"Go to testimonial source":["Przejdź do źródła referencji"],"Reviews":["Opinie"],"Videos":["Pliki wideo"]},"Text":{"Find the plan that's right for you":["Znajdź odpowiedni plan dla siebie"],"If you need help, check out our ${ supportLink }.":["Jeśli potrzebujesz pomocy, sprawdź naszą ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Strona, której szukasz, mogła zostać usunięta lub link jest przestarzały."]},"Title":{"On this page":["Na tej stronie"],"Related articles":["Powiązane artykuły"],"Share ${ thisPage }":["Udostępnij ${ thisPage }"],"Thank you!":["Dziękujemy!"],"this page":["tę stronę"]},"Tooltip":{"More information":["Więcej informacji"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Utwórz do 20 niestandardowych, szyfrowanych kalendarzy z możliwością ich udostępniania. Ponadto możesz dodać do 5 kalendarzy znajomych, rodziny, współpracowników i organizacji."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Zawiera ponad ${ TOTAL_SERVERS } serwerów w ponad ${ TOTAL_COUNTRIES } krajach, najwyższe prędkości VPN, ${ TOTAL_VPN_CONNECTIONS } połączeń VPN, usługi streamingu na całym świecie, blokowanie reklam oraz złośliwego oprogramowania i wiele więcej."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Zawiera ponad ${ TOTAL_SERVERS } serwerów w ponad ${ TOTAL_COUNTRIES } krajach, najwyższe prędkości VPN, 10 połączeń VPN, usługi streamingu na całym świecie, blokowanie reklam oraz złośliwego oprogramowania i wiele więcej."]},"version_history_label":{"Version history":["Historia wersji"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Przechowuj do ${ versionHistoryNumber } wersji każdego pliku do ${ years } lat"]},"vpn_features_link":{"View VPN plans":["Wyświetl plany usługi VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Uzyskaj dostęp do zablokowanej zawartości i przeglądaj ją prywatnie"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
On October 28, 2021, Facebook announced the rebranding of its parent company from Facebook to Meta. Since then, the term “metaverse” has been a hot topic of discussion.
From facial expressions to biometric data, the metaverse has the potential to collect new and vast amounts of personal information, allowing Meta to target participants with even more personalized ads. With the metaverse, Meta’s ad-based business model poses an even greater threat to online privacy.
What is the metaverse?
While Meta may have repopularized the term, the concept of a metaverse has long existed in the pages of sci-fi novels. Author Neal Stephenson first coined the term in 1992 in his book Snow Crash, where he sketched out a virtual world his characters could escape to as means of avoiding their dystopian reality.
According to Stephenson, the metaverse refers to a “convergence of physical, augmented, and virtual reality in a shared online space”, allowing people to interact with others through 3D avatars.
Will there be only one metaverse?
Since Snow Crash’s publication, various developments have been made toward a real metaverse. Games like Fortnite and Roblox already provide an immersive environment where you can socialize with other people beyond a simple computer screen.
However, by using technologies such as virtual reality (VR) and augmented reality (AR), Meta wants to go a step further and make the metaverse a reality. VR refers to technologies that replace a real-life environment with a virtual one, whereas AR augments your surroundings by adding digital elements to a live view.
Meta’s vision of the metaverse consists of social hubs where you can connect, work, play, and shop using a digital avatar, but it isn’t the only one trying to build a 3D virtual reality space.
In fact, Microsoft, Nvidia, and Epic Games are all developing their own versions of the metaverse. At the end of 2021, Microsoft announced Mesh(new window), a collaborative platform that uses mixed reality technologies to make online meetings more personal and engaging. Nvidia markets its Omniverse(new window) as a “development platform for 3D simulation and design collaboration”.
As VR and AR technologies advance, more and more tech giants will focus on building metaverse platforms.
The privacy risks of the metaverse
Compared to traditional social media platforms, the metaverse could create even more avenues for data collection. The technologies underpinning the metaverse — VR headsets and augmented reality glasses — can track eye movement and determine what the participant is focusing on.
It can pick up physiological responses and biometric information such as heart rate, pupil dilation, and vocal inflections, revealing subconscious interests and preferences. Heart monitors can also pick up neural or heart problems even before the participant feels symptoms. The US Patent and Trademark Office has already approved some eye- and face-tracking technology patents(new window) for use in the metaverse.
This depth of information would allow Meta to build eerily intimate profiles of participants, alerting them to inclinations or health problems that people themselves aren’t aware of. This could present new avenues for Meta to manipulate the participants in the metaverse without their consent.
According to Facebook whistleblower Frances Haugen(new window), as the metaverse expands, participants will have to install cameras and microphones throughout their homes to generate fully interactive experiences. These cameras would capture everything from the appearance and layout of a participant’s home to the minute details of their daily routines.
With such a setup, Meta would have real-time insight into people’s everyday lives, giving them unprecedented amounts of data they can collect and use for nefarious purposes. As Meta’s losses in the metaverse continue to grow(new window), the company has a greater incentive to extend their existing privacy-invasive business model to the metaverse to make a profit for its shareholders.
Can Meta be trusted to build the metaverse?
Given that the metaverse enables unprecedented levels of data collection, a critical question remains: Who should be trusted to build it?
Meta is no stranger to controversy when it comes to data privacy. The company has been involved in several major data breaches in the past:
Meta has had a long history of failing to protect people and their privacy on its platform. But it has proven to be an even worse moderator of its own social media platform. While Facebook claims to remove more than 90% of hate speech published on its site, the actual figure is only 3 to 5%(new window).
Given its record of data breaches and privacy violations, we should not trust Meta to build the metaverse.
What would a metaverse that respected privacy look like?
The real promise of the metaverse lies in its new data-rich experiences and services that can enhance our lives. However, for it to be successful, the metaverse should embody some core principles to ensure your safety and privacy.
Interoperability
For one, the metaverse should be open and interoperable to prevent the creation of walled gardens. This interoperability is crucial in connecting people and providing them with a unified and seamless experience. An open metaverse would also mean people are not locked in on a single platform and can easily transfer their digital assets from one service to another.
Decentralization
What makes the metaverse potentially harmful is that a handful of powerful corporations will have the ability to mediate every aspect of our lives, selling access to our personal data to the highest bidder. However, decentralizing the metaverse would mean that no single entity “owns” or has the power to sell our information. A decentralized metaverse would enable us to enjoy a new world of possibilities where we are fully in control of our virtual experiences.
Switching from an ad-based model to a subscription model
The metaverse should offer an unparalleled user experience by breaking away from Big Tech’s traditional ad-based business model. Rather than operating as a service designed to extract data and monetize people’s lives, the metaverse should utilize a subscription model to avoid ads and maintain user privacy.
Consent to data collection and marketing
If an ad-supported metaverse must exist, then all data collection should require the consent of participants. With the impending deprecation of cookies(new window) and cookie-based marketing, companies and brands can start from a clean slate and support more privacy-first tracking alternatives in the metaverse.
We need to be ready
The metaverse is likely the next stage of the internet’s evolution as 3D experiences continue to blur the line between fiction and reality. However, similar to the rise of social media, lawmakers can take a long time to react to new technologies like the metaverse.
Despite its potential pitfalls, the metaverse promises to offers us new and interactive experiences where we can work, play, and socialize with each other. Its advent offers us another chance to redefine data protection and put privacy and consent at the forefront of our new virtual societies.
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