all-in-one privacy solution":["Proton Unlimited jest wszystko-w-jednym rozwiązaniem prywatności"],"Black Friday":["Czarny Piątek"],"No ads. Privacy by default.":["Brak reklam. Prywatność w standardzie."],"People before profits":["Ludzie przed zyskiem"],"Security through transparency":["Bezpieczeństwo dzięki przejrzystości"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Najlepsze oferty Proton Mail ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["Jedyna na świecie społecznościowa- obsługiwana usługa e-mail"]},"specialoffer:limited":{"${ hours } hour":["${ hours } godzina","${ hours } godziny","${ hours } godzin","${ hours } godziny"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Pozostało: ${ hoursLeft }, ${ minutesLeft } i ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuta","${ minutes } minuty","${ minutes } minut","${ minutes } minuty"],"${ seconds } second":["${ seconds } sekunda","${ seconds } sekundy","${ seconds } sekund","${ seconds } sekundy"],"Limited time offer":["Oferta ograniczona czasowo"]},"specialoffer:listitem":{"Create multiple addresses":["Utwórz wiele adresów"],"Hide-my-email aliases":["Aliasy hide-my-email"],"Quickly unsubscribe from newsletters":["Szybko anuluj subskrypcję biuletynów"],"Use your own domain name":["Korzystaj z własnej nazwy domeny"]},"specialoffer:logos":{"As featured in":["Opinie naszych klientów"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Uzyskaj zaszyfrowaną usługę e-mail, która chroni Twoją prywatność"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Wyprzedaż Proton Mail z okazji Czarnego Piątku – uzyskaj do 40% zniżki"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Uzyskaj do 40% zniżki na subskrypcje Proton Mail w ten Czarny Piątek. Znajdź wspaniałe oferty naszych bezpiecznych planów usługi poczty elektronicznej w szyfrowaniu end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Wyprzedaż Proton Mail z okazji Czarnego Piątku | Do 40% zniżki na bezpieczną pocztę elektroniczną"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Płatne ${ TOTAL_SUM } za pierwszy rok"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"30-day money-back guarantee":["30-dniowa gwarancja zwrotu pieniędzy"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"Billed at ${ TOTAL_SUM } for the first year":["Płatne ${ TOTAL_SUM } za pierwszy rok"],"You save ${ SAVE_SUM }":["Oszczędzasz ${ SAVE_SUM }"]},"specialoffer:off":{"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Uwielbiam ProtonMail"],"My favorite email service":["Moja ulubiona usługa e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Dziękuję Protonowi za dbanie o nasze bezpieczeństwo w skomplikowanym internetowym uniwersum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dostajesz to, za co płacisz. W przypadku przedsiębiorstw big tech, jeśli nie płacisz nic, zostaniesz wykorzystany. Przestałam korzystać z Gmail i przeniosłam się na @ProtonMail"]},"specialoffer:time":{"Days":["Dni"],"Hours":["Godz."],"Min":["Min"]},"specialoffer:title":{"And much more":["I wiele więcej"],"Safe from trackers":["Bezpieczny od elementów śledzących"],"Stay organized":["Dbaj o dobrą organizację"],"Black Friday email deals":["Oferty e-mailowe na Czarny Piątek"],"Don’t just take our word for it":["Nie musisz wierzyć nam na słowo"],"Make your inbox yours":["Spraw, aby twoja skrzynka odbiorcza była twoja"],"Our story":["Nasza historia"],"Transfer your data from Google in one click":["Przenieś dane z Google jednym kliknięciem"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Obejmuje ponad ${ TOTAL_VPN_SERVERS } serwerów w ponad ${ TOTAL_VPN_COUNTRIES } krajach z możliwością połączenia do 10 urządzeń, a także dostęp do globalnych usług streamingu, blokadę reklam, złośliwego oprogramowania i wiele więcej."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Łatwo udostępniaj swój kalendarz rodzinie, znajomym oraz współpracownikom i wyświetla kalendarze zewnętrzne."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Zawiera obsługę 1 niestandardowej domeny e-mail, 10 adresów e-mail, 10 aliasów hide-my-email, udostępnianie kalendarza i nie tylko."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Obejmuje obsługę 3 niestandardowych domen e-mail, 15 adresów e-mail, nielimitowane aliasy hide-my-email, udostępnianie kalendarza i nie tylko."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Zarządzanie nawet 25 kalendarzami, aplikacje mobilne, bezpieczne szyfrowanie metodą end-to-end, importowanie kalendarza za pomocą jednego kliknięcia z Google i więcej."]},"Status banner":{"Learn more":["Dowiedz się więcej"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Uwaga: obecnie występują problemy z usługą ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["Mamy problemy z co najmniej jedną usługą."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["W tej chwili mamy problemy z usługą Proton VPN"],"Learn more":["Dowiedz się więcej"]},"steps":{"Step":["Krok"]},"suggestions":{"Suggestions":["Sugestie"]},"Support":{"Sub category":["Podkategoria","Podkategorie","Podkategorii","Podkategorii"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min","${ readingTime } min","${ readingTime } min"],"Category":["Kategoria","Kategorie","Kategorii","Kategorii"],"Didn’t find what you were looking for?":["Nie znaleziono szukanej frazy?"],"General contact":["Skontaktuj się, wykorzystując ogólne zapytanie"],"Get help":["Uzyskaj pomoc"],"Legal contact":["Skontaktuj się z działem prawnym"],"Media contact":["Skontaktuj się z zespołem medialnym"],"Partnerships contact":["Skontaktuj się z zespołem ds. partnerstwa"],"Reading":["Odczytywanie"]},"Support Form Platform option":{"VPN for Android TV":["VPN dla Android TV"],"VPN for Chromebook":["VPN dla Chromebooka"]},"Support troubleshooting":{"App version":["Wersja aplikacji"],"Browser":["Przeglądarka"],"Check if this helps":["Sprawdź, czy to pomoże"],"Choose a product":["Wybierz produkt"],"Did this solve your issue?":["Czy Twój problem został rozwiązany?"],"Faster assistance is just a few clicks away":["Szybsze wsparcie uzyskasz w kilka kliknięć"],"How can we help?":["Jak możemy pomóc?"],"No, contact support":["Nie, skontaktuj się z pomocą techniczną"],"Please fill out one field after another":["Wypełnij pola jedno po drugim"],"Please make your selections":["Dokonaj wyboru"],"Proton account":["Konto Proton"],"Proton for Business":["Proton for Business"],"Thank you for your feedback":["Dziękujemy za podzielenie się opinią"],"What can we help with?":["W czym możemy pomóc?"],"Yes":["Tak"]},"support_modal_search_query":{"Search query":["Zapytanie wyszukiwania"]},"support_search_button":{"Search":["Szukaj"]},"support_search_i_am_looking_for":{"I'm looking for":["Szukam"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["W celu szybszego rozwiązania problemu dokonaj zgłoszenia przez aplikację Bridge: Pomoc > Zgłoś problem."],"Information":["Informacje"]},"SupportForm:option":{"Account Security":["Bezpieczeństwo konta"],"Contacts":["Kontakty"],"Custom email domain":["Niestandardowa domena e-mail"],"Email delivery and Spam":["Dostarczanie wiadomości e-mail i spam"],"Encryption":["Szyfrowanie"],"Login and password":["Login i hasło"],"Merge aliases and accounts":["Scalanie aliasów i kont"],"Migrate to Proton":["Migracja do Proton"],"Notifications":["Powiadomienia"],"Other":["Inne"],"Plans and billing":["Plany i rozliczenia"],"Proton for Business":["Proton for Business"],"Sign up":["Rejestracja"],"Storage":["Przestrzeń dyskowa"],"Users, addresses, and identities":["Użytkownicy, adresy i tożsamości"]},"SupportForm:optionIntro":{"Select a topic":["Wybierz temat"]},"swiss_baseed_feature":{"Swiss based":["Ulokowany w Szwajcarii"]},"Testimonial":{"Awards":["Nagrody"],"Customers":["Klienci"],"Featured":["Wyróżnione"],"Go to testimonial source":["Przejdź do źródła referencji"],"Open source of award":["Otwórz źródło nagrody"],"Open source of quote":["Otwórz źródło cytatu"],"Reviews":["Opinie"],"Videos":["Pliki wideo"],"Watch on TikTok":["Oglądaj na TikTok"],"Watch on YouTube":["Oglądaj na YouTube"]},"TestimonialCategory":{"Awards":["Nagrody"],"Customers":["Klienci"],"Featured":["Wyróżnione"],"Media":["Multimedia"],"Reviews":["Opinie"],"Videos":["Pliki wideo"]},"Text":{"If you need help, check out our ${ supportLink }.":["Jeśli potrzebujesz pomocy, sprawdź naszą ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Strona, której szukasz, mogła zostać usunięta lub link jest przestarzały."],"Your question may already have an answer in our knowledge base:":["Na Twoje pytanie może już istnieć odpowiedź w bazie wiedzy:"]},"Title":{"On this page":["Na tej stronie"],"Related articles":["Powiązane artykuły"],"Share ${ thisPage }":["Udostępnij ${ thisPage }"],"Switch to Proton Pass - Contact us":["Przejdź na Proton Pass – skontaktuj się z nami"],"Thank you!":["Dziękujemy!"],"this page":["tę stronę"]},"Tooltip":{"More information":["Więcej informacji"]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_VPN_SERVERS }+ servers in ${ TOTAL_VPN_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Uzyskaj dostęp do zablokowanych treści i przeglądaj prywatnie Internet. Obejmuje ponad ${ TOTAL_VPN_SERVERS } serwerów w ponad ${ TOTAL_VPN_COUNTRIES } krajach, najwyższe prędkości VPN, ${ TOTAL_VPN_CONNECTIONS } połączeń VPN, usługi streamingu na całym świecie, blokowanie reklam oraz złośliwego oprogramowania i wiele więcej."]},"vpn_servers":{"Get Proton VPN Plus":["Wybierz plan Proton VPN Plus"]},"wallet_signup_2024:Action":{"Get Proton Wallet":["Wybierz Proton Wallet"]},"wallet_signup_2024:Homepage hero product link title":{"Wallet":["Portfel"]},"wallet_signup_2024:Homepage product navigation bar":{"Wallet":["Portfel"]},"wallet_signup_2024:menu item":{"Bitcoin guide":["Przewodnik po systemie Bitcoin"],"Proton Wallet news":["Aktualności Proton Wallet"],"Proton Wallet support":["Wsparcie dla Proton Wallet"]},"wallet_signup_2024:Pricing":{"Includes everything in Proton Unlimited and":["Zawiera wszystko, co Proton Unlimited oraz"],"Limited availability":["Ograniczona dostępność"],"The easiest way to securely own, send, and receive Bitcoin":["Najprostszy sposób na bezpieczne przechowywanie, wysyłanie i odbieranie waluty Bitcoin"]},"wallet_signup_2024:ProductRange":{"Discover Proton Wallet":["Odkryj rozwiązanie Proton Wallet"],"Store and transact Bitcoin privately with an encrypted self-custody wallet.":["Bezpiecznie przechowuj i przesyłaj Bitcoiny dzięki szyfrowanemu portfelowi typu self-custody."]},"wallet_signup_2024:wallet bitcoin":{"Learn about Bitcoin, the Internet's value network.":["Dowiedz się więcej o internetowym systemie gotówkowym Bitcoin."]},"wallet_signup_2024:wallet overview":{"Ensure you're always in control of your Bitcoin.":["Miej pełny nadzór nad swoimi Bitcoinami."]},"wallet_signup_2024:wallet security":{"The encrypted, open-source wallet that puts you in control.":["Szyfrowany portfel o otwartym kodzie źródłowym, który daje Ci pełną kontrolę."]}}},"base":"blog","cdn":{"enabledForAssets":true,"enabledForImages":true,"url":"https://pmecdn.protonweb.com/"},"unleashApi":"https://account.proton.me/api"};
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How Big Tech monetizes the whole internet, not just their own platforms | Proton
The saying goes that if you aren’t paying for a product, you are the product. As a Facebook, Google, or Twitter user, it’s easy to think of yourself as the customer. But there’s a reason why you get access to these attractive and user-friendly services for free.
These companies make money by spying on you, building character profiles about you based on the data they collect, and selling your attention to advertisers who hope to earn money or votes from the precision data the platforms have gathered. Their entire revenue model is to learn as much as they can about you in order to deliver ever more highly-targeted ads to your browser or app window.
The more they know about you — where you live, what your job is, what music you like, etc. — the more effectively they can personalize the ads they show you.
By now, most of this is common knowledge. But what is rarely discussed is how these companies are spreading their influence beyond their own platforms across the rest of the internet. In doing so, Facebook, Google, and Twitter, are maximizing the amount of money they can make from each user.
Big Tech’s profits are exploding
Many people appear to accept that privacy is a fair price to pay for such convenient services. However, few people realize how these services invade your privacy even when not you are not using them.
A new analysis from Proton Mail shows that Facebook’s advertising revenue has jumped 3,600% since 2010, despite user numbers only growing 310%.
Facebook has seen the biggest increase in revenue of any social media company, making $27 per user in 2019, but Google still earns more with a profit of around $67 per user.
Google’s total advertising revenue is up 380% since 2010, resulting in Google making $134 billion in 2019 alone. Both Facebook and Google are considerably ahead of rivals such as Twitter ($9 per user), Snapchat ($7 per user), and Pinterest ($2 per user) in this regard, although all monetize user data for ad revenue.
What’s interesting here is that despite only seeing relatively modest growth in terms of new users, Big Tech companies have year-on-year posted huge profit gains.
Big Tech is tracking you everywhere
A big clue as to how they have achieved this lies in schemes like the Facebook Audience Network(nowe okno) (FAN) platform. Launched in 2014, FAN’s new revenue model targeting mobile users resulted in a sharp rise in Facebook’s profits: from $5.69 per user in 2013 to $10.73 per user in 2015.
Facebook’s Audience Network, Google’s AdMob, and Twitter’s MoPub are Big Tech’s solution for futureproof profits as the number of new users inevitably slows down. Instead of merely inserting more ads into their own apps and sites, these platforms extend these companies’ reach far outside their ecosystems.
For example, Facebook Audience Network is a network of mobile apps that organically integrate Facebook ads with their content. This means that while you’re playing mobile games or reading the news on MailOnline, you could be shown Facebook ads that use the same targeting algorithms used to show you ads inside Facebook.
Perhaps even more importantly, the way you interact with the apps and with the ads on these apps is fed back to Facebook and added as data points to the advertising profile the company keeps on you.
Google’s AdMob(nowe okno) and Twitter’s MoPub(nowe okno) networks work similarly, leveraging large networks of mobile apps to compromise users’ privacy and target you with personalized ads.
Google is still by far the biggest earner when it comes to invading privacy for profit, and it also has a huge presence on the more traditional World Wide Web. Its AdSense(nowe okno) platform allows websites to earn revenue from targeted ads displayed on their websites in exchange for sharing IP address, users’ location, products viewed or purchased, etc., with Google.
Tracking is everywhere
Arguably even worse than AdSense are the “social buttons” that track your movements across websites as you surf the internet, and which can be found wherever you go on the web. Every time(nowe okno) you visit a website that features a Facebook “Like” button, for example, Facebook receives your user ID, the website you’re visiting, the date and time of your visit, and other browser-related info.
Even if you are not logged into Facebook or are not a Facebook user, Facebook receives info about the web page you’re visiting, the date and time, and other browser-related info. The social buttons from Google, Pinterest, Twitter, Instagram, YouTube, and so on, all perform a similar function.
Many people are aware of third-party cookies’ privacy dangers, which has led to them becoming less effective as more and more people use privacy settings in their browsers to keep them under control. Less well known are sneaky tricks designed to plug this gap in the ability to track you. These include tracking pixels (used by Facebook(nowe okno), Twitter(nowe okno), and Google(nowe okno)), browser fingerprinting, canvas fingerprinting, HTML5 Web (DOM) Storage, HTTP ETags, and more.
How to protect your privacy online
There are so many ways to track you when surfing the web that there are no easy, “one stop” solutions to protect your privacy online. There are, however, several fairly easy steps you can take that will meaningfully reduce the amount of data that can be collected about your online activities.
Log out of social media accounts when not using them. Alternatively, Firefox has created a Facebook Container(nowe okno), which can sandbox your social media sessions to prevent these services from tracking you across the web.
Avoid using mobile apps that show ads and reset your mobile device’s Advertiser ID(nowe okno) on a regular basis. Many services can be accessed by their mobile web sites instead.
Use the Electronic Frontier Foundation’s Panopticlick(nowe okno) to check how you can configure your browser to evade fingerprinting.
Use Proton VPN to prevent websites and apps from knowing your true IP address.
Turn on Proton VPN’s ad blocker, NetShield(nowe okno), which blocks malware, ads, and trackers before they can even load.
Block third-party cookies in your browser. This can “break” some websites, so an alternative option is to use a cookie manager browser extension for advanced cookie management.
Use anti-tracking browser extensions such as Privacy Badger, uBlock Origin, or NoScript.
Proton Mail works with and for our users
We believe that personal data is something to be protected, not collected. Founded by CERN scientists to support civil liberties and protect users from the privacy abuses of Big Tech, Proton Mail uses a subscription business model(nowe okno), which is based on providing privacy and security to our users.
Our only source of revenue is user subscriptions. We do not sell ads. Because our users pay us to give them control over their data, we are incentivized to keep our users’ data as secure and private as possible. Proton Mail secures your messages with end-to-end encryption(nowe okno) and zero-access encryption(nowe okno) to ensure that your data remains private and secure. It’s not just that we won’t spy on you: we can’t.
We also provide a free VPN service(nowe okno) to protect your privacy. Proton Mail and Proton VPN are funded by community contributions. If you would like to support our development efforts, you can upgrade to a paid plan(nowe okno). Thank you for your support.
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