all-in-one privacy solution":["Proton Unlimited — комплексное решение для защиты данных"],"Black Friday":["Черная пятница"],"No ads. Privacy by default.":["Без рекламы. Гарантия конфиденциальности"],"People before profits":["Люди важнее прибыли"],"Security through transparency":["Безопасность, основанная на прозрачности"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["${ BLACK_FRIDAY }: лучшие предложения Proton Mail"],"The world’s only community- supported email service":["Единственный в мире сервис электронной почты с поддержкой сообщества"]},"specialoffer:limited":{"${ hours } hour":["${ hours } час","${ hours } часа","${ hours } часов","${ hours } часа"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Осталось ${ hoursLeft }, ${ minutesLeft } и ${ secondsLeft }"],"${ minutes } minute":["${ minutes } минута","${ minutes } минуты","${ minutes } минут","${ minutes } минуты"],"${ seconds } second":["${ seconds } секунда","${ seconds } секунды","${ seconds } секунд","${ seconds } секунды"],"Limited time offer":["Ограниченное по времени предложение"]},"specialoffer:listitem":{"Create multiple addresses":["Создавайте несколько адресов"],"Hide-my-email aliases":["Создавайте алиасы hide-my-email"],"Quickly unsubscribe from newsletters":["С легкостью отменяйте подписку на рассылки"],"Use your own domain name":["Используйте собственное доменное имя"]},"specialoffer:logos":{"As featured in":["О нас в СМИ"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Электронная почта, защищающая вашу конфиденциальность"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Черная пятница в Proton Mail: скидки до 40 %"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Получите Proton Mail со скидкой до 40 %. Не пропустите выгодные предложения на планы безопасной электронной почты, зашифрованной сквозным шифрованием, в честь «черной пятницы»."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["«Черная пятница» в Proton Mail | Скидки до 40 %"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* ${ TOTAL_SUM } за первый год."],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* ${ TOTAL_SUM } за первые два года."],"30-day money-back guarantee":["Гарантия возврата средств в течение 30 дней"],"Billed at ${ TOTAL_SUM } for the first 2 years":["${ TOTAL_SUM } за первые 2 года"],"Billed at ${ TOTAL_SUM } for the first year":["${ TOTAL_SUM } за первый год"],"You save ${ SAVE_SUM }":["Вы экономите ${ SAVE_SUM }."]},"specialoffer:off":{"${ DISCOUNT } off":["–${ DISCOUNT }"],"${ PERCENT_OFF } off":["–${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Обожаю ProtonMail!"],"My favorite email service":["Мой любимый сервис электронной почты"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Спасибо Proton за защиту в запутанном интернет-пространстве."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Полностью оправданное вложение денег. Бигтех-компании используют тебя, если ты им не платишь. Поэтому я перешла с Gmail на @ProtonMail."]},"specialoffer:time":{"Days":["дн."],"Hours":["ч."],"Min":["мин."]},"specialoffer:title":{"And much more":["И это еще не всё"],"Make your inbox yours":["Настройка на свой вкус"],"Safe from trackers":["Защита от трекеров"],"Stay organized":["Всё по полочкам"],"Black Friday email deals":["Безопасная почта для покупок в «черную пятницу»"],"Don’t just take our word for it":["Отзывы наших клиентов"],"Our story":["Наша история"],"Transfer your data from Google in one click":["Перенесите данные из Gmail в одно нажатие"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Сохраняйте конфиденциальность в Интернете и получайте доступ к заблокированному контенту. Включает ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах с возможностью подключения на 10 устройствах, доступ к стриминговым платформам со всего мира, блокировщик рекламы, функцию защиты от вредоносных программ и другие преимущества."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Предоставляйте доступ к календарю родственникам, друзьям и коллегам, а также просматривайте календари других сервисов"],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Включает поддержку 1 пользовательского домена, 10 адресов электронной почты, 10 алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Включает поддержку трех пользовательских доменов, 15 адресов электронной почты, неограниченного числа алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["До 25 календарей, мобильные приложения, сквозное шифрование, удобный перенос данных из Google Календаря и другие преимущества"]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["При использовании сервиса Proton VPN могут возникать проблемы"],"Learn more":["Подробнее"]},"Status banner":{"Learn more":["Подробнее"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Сейчас при использовании сервиса ${ issues[0] } могут возникать проблемы."],"We are experiencing issues with one or more services at the moment.":["При использовании одного или нескольких сервисов могут возникать проблемы."]},"suggestions":{"Suggestions":["Предложения"]},"Support":{"Sub category":["Подкатегория","Подкатегории","Подкатегорий","Подкатегорий"]},"Support article":{"${ readingTime } min":["${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин."],"Category":["Категория","Категории","Категорий","Категорий"],"Didn’t find what you were looking for?":["Не нашли желаемый контент?"],"General contact":["Общие контакты"],"Get help":["Получить помощь"],"Legal contact":["Контакты юридического отдела"],"Media contact":["Контакты для прессы"],"Partnerships contact":["Контакты по вопросам партнерства"],"Reading":["Чтение"]},"Support categories":{"Browse Proton product support":["Смотреть ресурсы по поддержке продуктов Proton"]},"Support category":{"There is no article in this category yet.":["В этой категории еще нет статей."]},"Support troubleshooting":{"--- Select ---":["— Выбрать —"],"App version":["Версия приложения"],"Browser":["Браузер"],"Check if this helps":["Возможно, нужный ответ найдется здесь"],"Choose a category for your question":["Выберите категорию запроса"],"Choose a product":["Выберите продукт"],"Did this solve your issue ?":["Удалось ли нам решить вашу проблему?"],"Faster assistance is just a few clicks away — please make your selections":["Выберите подходящие варианты. Всего пара нажатий — и вы на шаг ближе к решению проблемы."],"No, contact support":["Нет, связаться со службой поддержки"],"Proton account":["Аккаунт Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Спасибо за отзыв!"],"Troubleshooting":["Устранение неполадок"],"What can we help with ?":["Чем мы можем вам помочь?"],"Yes":["Да"]},"support_modal_search_query":{"Search query":["Поисковый запрос"]},"support_search_button":{"Search":["Найти"]},"support_search_i_am_looking_for":{"I'm looking for":["Я ищу"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Чтобы быстро устранить проблему в приложении Bridge, выберите «Справка» > «Сообщить о проблеме»."],"Information":["Информация"]},"SupportForm:option":{"Account Security":["Безопасность аккаунта"],"Contacts":["Контакты"],"Custom email domain":["Пользовательский домен адреса электронной почты"],"Email delivery and Spam":["Доставка электронных писем и спам"],"Encryption":["Шифрование"],"Login and password":["Имя пользователя и пароль"],"Merge aliases and accounts":["Объединение псевдонимов и аккаунтов"],"Migrate to Proton":["Переход на Proton"],"Notifications":["Уведомления"],"Other":["Другое"],"Plans and billing":["Тарифы и оплата"],"Proton for Business":["Proton for Business"],"Sign up":["Регистрация"],"Storage":["Хранилище"],"Users, addresses, and identities":["Пользователи, адреса и личные данные"]},"SupportForm:optionIntro":{"Select a topic":["Выберите тему"]},"swiss_baseed_feature":{"Swiss based":["В Швейцарии"]},"Testimonial":{"Awards":["Награды"],"Customers":["Клиенты"],"Featured":["Что о нас говорят"],"Go to testimonial source":["Перейти к источнику отзыва"],"Reviews":["Отзывы"],"Videos":["видео."]},"Text":{"Find the plan that's right for you":["Найдите подходящий план"],"If you need help, check out our ${ supportLink }.":["Если вам нужна помощь, перейдите в ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Возможно, страница удалена\nили у вас устаревшая ссылка."]},"Title":{"On this page":["На этой странице"],"Related articles":["Статьи по теме"],"Share ${ thisPage }":["Поделиться ${ thisPage }"],"Thank you!":["Спасибо!"],"this page":["этой страницей"]},"Tooltip":{"More information":["Подробнее"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Есть возможность создать до 20 зашифрованных пользовательских календарей и делиться ими с другими людьми, а также добавить до 5 календарей друзей, родственников, коллег и организаций."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, ${ TOTAL_VPN_CONNECTIONS } VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, 10 VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."]},"version_history_label":{"Version history":["История версий"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Храните версии каждого файла (до ${ versionHistoryNumber }) не более нескольких лет (${ years })."]},"vpn_features_link":{"View VPN plans":["Посмотреть тарифы VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Доступ к заблокированному контенту и конфиденциальный просмотр веб-страниц"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
A privacy analysis of Meta’s new Threads app | Proton
A new social media app has entered the marketplace for your attention, courtesy of Meta. Threads, an apparent copycat of Twitter, lets you post 500-character, text-based updates and has a similar user interface. The app is part of Instagram, so you can log in with your Instagram account and immediately start following your familiar contacts. As of July 10, five days after its launch, 100 million people have joined(new window).
Right away, two things stood out about Threads with regard to privacy:
It collects an enormous amount of personal data about you across multiple categories.
Threads is not available in the European Union, where Meta is already in trouble with privacy regulators.
These are still the early days of Threads, so it’s difficult to draw too many conclusions about the privacy implications of the new app. But it’s clear that Meta is not pointing its products in the direction of greater privacy, despite billions in privacy-related fines and internal warnings that the company doesn’t know how it uses people’s data. In fact, Threads suggests Meta is doing just the opposite.
This article is an overview of what we know so far about how Threads treats privacy, based on the company’s privacy policy, its disclosures on iOS, and other information that has come to light since the app launch.
What Threads knows about you
Thanks to the privacy requirements of Apple’s App Store, we know specifics about what data Threads itself collects. Threads’ own privacy policy(new window) is a supplement to Instagram’s policy(new window), so all of the other Instagram and Meta rules apply.
But Threads adds some additional data collection to enable its planned interoperability with third-party services. It also collects some surprising data for reasons that aren’t entirely clear. For example, Threads somehow gathers information about people’s credit for “app functionality”. (It’s not clear how Meta determines creditworthiness, but The Intercept has suggested(new window) the company may use a kind of “correlation profiling”.) And it collects “sensitive info,” such as your ethnicity, sexual orientation, political opinions, and biometric data, for “product personalization” reasons.
Below are the kinds of data Threads collects about you for various reasons, according to the App Store disclosures(new window).
What’s important to note is that this list is identical to those of the Facebook and Instagram apps. So if you use these other Meta products, you’ve already surrendered this information to the company.
Health & Fitness
Purchases — Purchase history
Financial Info — Credit Info, Payment Info, Other Financial Info
Location —Precise Location, Coarse Location
Contact Info —Physical Address, Email Address, Name, Phone Number, Other User Contact Info
Contacts
User Content —In-app messages, Photos or Videos, Gameplay Content, Customer Support, Audio Data, Other User Content
In-app Search History
Browsing History
Sensitive Info — Includes racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
Identifiers — User ID, Device ID
Usage Data — Product Interaction, Advertising Data, Other Usage Data
Diagnostics — Crash Data, Performance Data, Other Diagnostic Data
Other Data Types
In addition to advertising, analytics, personalization, and app functionality purposes, there’s also an “other purposes” category, for which it collects much of the information listed above. Threads does not detail what these other purposes are. However, if you have iOS, you can turn on the App Privacy Report feature(new window) and see how apps use the privacy permissions you grant them.
Many people were quick to note the incredible breadth of data Threads lays claim to. “All your Threads are belong to us,” quipped Jack Dorsey, co-founder of Twitter.
Threads would likely not hold up to EU scrutiny
Threads launched July 5 in the US and UK, but Meta postponed the European Union launch because of the bloc’s regulations on companies’ use of personal data. News outlets have reported that EU regulators did not prevent the company from launching Threads, but sources suggest that Threads, in its current form, may violate one or both of the following regulations:
And the Digital Markets Act (DMA), which is more of an antitrust regulation but also includes rules about personal data
Threads vs. the GDPR
Meta is already in deep trouble in Europe for two reasons.
First, in January 2023, the EU fined Meta €390 million for not having a valid reason under the GDPR to use people’s data for personalized ads. In its decision(new window), the Irish Data Protection Commission found that Facebook and Instagram users couldn’t properly consent to their personal data being used for advertising. In response, Meta said(new window) it would switch to “legitimate interest” as the basis for its targeted ads. Regulators haven’t ruled on this new tactic.
Second, in May 2023, Meta got hit with the largest-ever GDPR fine: €1.2 billion for transferring EU citizens’ data to the United States. This violates Article 46(1)(new window) of the GDPR, which requires “appropriate safeguards” before sending data outside the EU. Meta said it would appeal the decision.
Both of these decisions, if they survive Meta’s challenges, would dramatically change the way Meta does business in the European Union. Threads, which basically clones Instagram’s privacy policy, would be directly affected as well.
Threads vs. the DMA
The day before Threads launched, Meta acknowledged(new window) that it meets the criteria to be considered a “gatekeeper” under the Digital Markets Act. As a result, the company must comply with the law, including Article 5(a). As we reported previously, 5(a) prevents “gatekeepers from combining personal data collected from their core platform services with personal data collected from other services” and prohibits a company from “forcing you to automatically sign in to all of a gatekeeper’s services if you only want to sign in to one.”
The way Threads seems to mix data collected from Instagram and other Meta products, and the fact that you sign into Threads through Instagram are possible red flags.
Meta already has a bad reputation for privacy
We’ve shown how the Threads app is as data-hungry as they come and that it almost certainly would not hold up to EU privacy regulations, if Meta’s past troubles are any guide.
But for people signing up to use Threads, it’s important to note that Meta as a company has not been a good steward of personal privacy. When you use Meta products, you are entrusting your personal data to a company that, by the admission of some of its own employees, doesn’t know what it does with your data.
In a leaked internal document, a Meta employee compared your personal data to ink spilled into a lake. “How do you put that ink back in the bottle? How do you organize it again, such that it only flows to the allowed places in the lake?” The employee’s point was that it would be impossible for Meta to comply with privacy laws without changing its business model.
Previously, in a deposition, a Facebook engineer said the company’s data organization was “terrifying”.
What does this mean for you? If you have a Facebook, Instagram, WhatsApp, or Threads account, your data is already in the Meta labyrinth. With Threads, the company is vying to gather more. If you want to escape Meta’s surveillance and profiling practices at this point, the only sure way to prevent future data collection is to delete your data and delete the apps.
Conclusion
It’s perhaps too easy to criticize Facebook and other Big Tech companies on privacy, but it’s important to realize that they could build their products any way they want to. They choose to build them as spy gadgets.
Threads could have been more like Mastodon(new window) or another up-and-comer microblogging site, Bluesky(new window), which collect limited data. Instead, Threads is essentially the opposite, sweeping up as much of your personal data as it can. Meta went this route even though it meant initially forfeiting the entire European market.
These design decisions are a natural consequence of Meta’s business model, which turns people into products that can be sold to advertisers. And it’s in sharp contrast to our vision of an internet that puts privacy first and treats people as customers, which we’re actively building at Proton through a subscription-based business model.
Meta’s recent choices on privacy are in some ways similar to those of Google, which has recently cranked up its banner ads, trying to juice as much revenue from personal data before privacy regulations turn off the spigot.
Regulators have taken years to enforce privacy laws against Meta, and there’s no guarantee the company will ultimately comply and change its products to protect people. For now, the burden of online privacy still rests with you.
Обеспечьте конфиденциальность своих данных с Proton
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