all-in-one privacy solution":["Proton Unlimited — комплексное решение для защиты данных"],"Black Friday":["Черная пятница"],"No ads. Privacy by default.":["Без рекламы. Гарантия конфиденциальности"],"People before profits":["Люди важнее прибыли"],"Security through transparency":["Безопасность, основанная на прозрачности"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["${ BLACK_FRIDAY }: лучшие предложения Proton Mail"],"The world’s only community- supported email service":["Единственный в мире сервис электронной почты с поддержкой сообщества"]},"specialoffer:limited":{"${ hours } hour":["${ hours } час","${ hours } часа","${ hours } часов","${ hours } часа"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Осталось ${ hoursLeft }, ${ minutesLeft } и ${ secondsLeft }"],"${ minutes } minute":["${ minutes } минута","${ minutes } минуты","${ minutes } минут","${ minutes } минуты"],"${ seconds } second":["${ seconds } секунда","${ seconds } секунды","${ seconds } секунд","${ seconds } секунды"],"Limited time offer":["Ограниченное по времени предложение"]},"specialoffer:listitem":{"Create multiple addresses":["Создавайте несколько адресов"],"Hide-my-email aliases":["Создавайте алиасы hide-my-email"],"Quickly unsubscribe from newsletters":["С легкостью отменяйте подписку на рассылки"],"Use your own domain name":["Используйте собственное доменное имя"]},"specialoffer:logos":{"As featured in":["О нас в СМИ"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Электронная почта, защищающая вашу конфиденциальность"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Черная пятница в Proton Mail: скидки до 40 %"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Получите Proton Mail со скидкой до 40 %. Не пропустите выгодные предложения на планы безопасной электронной почты, зашифрованной сквозным шифрованием, в честь «черной пятницы»."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["«Черная пятница» в Proton Mail | Скидки до 40 %"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* ${ TOTAL_SUM } за первый год."],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* ${ TOTAL_SUM } за первые два года."],"30-day money-back guarantee":["Гарантия возврата средств в течение 30 дней"],"Billed at ${ TOTAL_SUM } for the first 2 years":["${ TOTAL_SUM } за первые 2 года"],"Billed at ${ TOTAL_SUM } for the first year":["${ TOTAL_SUM } за первый год"],"You save ${ SAVE_SUM }":["Вы экономите ${ SAVE_SUM }."]},"specialoffer:off":{"${ DISCOUNT } off":["–${ DISCOUNT }"],"${ PERCENT_OFF } off":["–${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Обожаю ProtonMail!"],"My favorite email service":["Мой любимый сервис электронной почты"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Спасибо Proton за защиту в запутанном интернет-пространстве."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Полностью оправданное вложение денег. Бигтех-компании используют тебя, если ты им не платишь. Поэтому я перешла с Gmail на @ProtonMail."]},"specialoffer:time":{"Days":["дн."],"Hours":["ч."],"Min":["мин."]},"specialoffer:title":{"And much more":["И это еще не всё"],"Make your inbox yours":["Настройка на свой вкус"],"Safe from trackers":["Защита от трекеров"],"Stay organized":["Всё по полочкам"],"Black Friday email deals":["Безопасная почта для покупок в «черную пятницу»"],"Don’t just take our word for it":["Отзывы наших клиентов"],"Our story":["Наша история"],"Transfer your data from Google in one click":["Перенесите данные из Gmail в одно нажатие"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Сохраняйте конфиденциальность в Интернете и получайте доступ к заблокированному контенту. Включает ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах с возможностью подключения на 10 устройствах, доступ к стриминговым платформам со всего мира, блокировщик рекламы, функцию защиты от вредоносных программ и другие преимущества."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Предоставляйте доступ к календарю родственникам, друзьям и коллегам, а также просматривайте календари других сервисов"],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Включает поддержку 1 пользовательского домена, 10 адресов электронной почты, 10 алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Включает поддержку трех пользовательских доменов, 15 адресов электронной почты, неограниченного числа алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["До 25 календарей, мобильные приложения, сквозное шифрование, удобный перенос данных из Google Календаря и другие преимущества"]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["При использовании сервиса Proton VPN могут возникать проблемы"],"Learn more":["Подробнее"]},"Status banner":{"Learn more":["Подробнее"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Сейчас при использовании сервиса ${ issues[0] } могут возникать проблемы."],"We are experiencing issues with one or more services at the moment.":["При использовании одного или нескольких сервисов могут возникать проблемы."]},"suggestions":{"Suggestions":["Предложения"]},"Support":{"Sub category":["Подкатегория","Подкатегории","Подкатегорий","Подкатегорий"]},"Support article":{"${ readingTime } min":["${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин."],"Category":["Категория","Категории","Категорий","Категорий"],"Didn’t find what you were looking for?":["Не нашли желаемый контент?"],"General contact":["Общие контакты"],"Get help":["Получить помощь"],"Legal contact":["Контакты юридического отдела"],"Media contact":["Контакты для прессы"],"Partnerships contact":["Контакты по вопросам партнерства"],"Reading":["Чтение"]},"Support categories":{"Browse Proton product support":["Смотреть ресурсы по поддержке продуктов Proton"]},"Support category":{"There is no article in this category yet.":["В этой категории еще нет статей."]},"Support troubleshooting":{"--- Select ---":["— Выбрать —"],"App version":["Версия приложения"],"Browser":["Браузер"],"Check if this helps":["Возможно, нужный ответ найдется здесь"],"Choose a category for your question":["Выберите категорию запроса"],"Choose a product":["Выберите продукт"],"Did this solve your issue ?":["Удалось ли нам решить вашу проблему?"],"Faster assistance is just a few clicks away — please make your selections":["Выберите подходящие варианты. Всего пара нажатий — и вы на шаг ближе к решению проблемы."],"No, contact support":["Нет, связаться со службой поддержки"],"Proton account":["Аккаунт Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Спасибо за отзыв!"],"Troubleshooting":["Устранение неполадок"],"What can we help with ?":["Чем мы можем вам помочь?"],"Yes":["Да"]},"support_modal_search_query":{"Search query":["Поисковый запрос"]},"support_search_button":{"Search":["Найти"]},"support_search_i_am_looking_for":{"I'm looking for":["Я ищу"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Чтобы быстро устранить проблему в приложении Bridge, выберите «Справка» > «Сообщить о проблеме»."],"Information":["Информация"]},"SupportForm:option":{"Account Security":["Безопасность аккаунта"],"Contacts":["Контакты"],"Custom email domain":["Пользовательский домен адреса электронной почты"],"Email delivery and Spam":["Доставка электронных писем и спам"],"Encryption":["Шифрование"],"Login and password":["Имя пользователя и пароль"],"Merge aliases and accounts":["Объединение псевдонимов и аккаунтов"],"Migrate to Proton":["Переход на Proton"],"Notifications":["Уведомления"],"Other":["Другое"],"Plans and billing":["Тарифы и оплата"],"Proton for Business":["Proton for Business"],"Sign up":["Регистрация"],"Storage":["Хранилище"],"Users, addresses, and identities":["Пользователи, адреса и личные данные"]},"SupportForm:optionIntro":{"Select a topic":["Выберите тему"]},"swiss_baseed_feature":{"Swiss based":["В Швейцарии"]},"Testimonial":{"Awards":["Награды"],"Customers":["Клиенты"],"Featured":["Что о нас говорят"],"Go to testimonial source":["Перейти к источнику отзыва"],"Reviews":["Отзывы"],"Videos":["видео."]},"Text":{"Find the plan that's right for you":["Найдите подходящий план"],"If you need help, check out our ${ supportLink }.":["Если вам нужна помощь, перейдите в ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Возможно, страница удалена\nили у вас устаревшая ссылка."]},"Title":{"On this page":["На этой странице"],"Related articles":["Статьи по теме"],"Share ${ thisPage }":["Поделиться ${ thisPage }"],"Thank you!":["Спасибо!"],"this page":["этой страницей"]},"Tooltip":{"More information":["Подробнее"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Есть возможность создать до 20 зашифрованных пользовательских календарей и делиться ими с другими людьми, а также добавить до 5 календарей друзей, родственников, коллег и организаций."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, ${ TOTAL_VPN_CONNECTIONS } VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, 10 VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."]},"version_history_label":{"Version history":["История версий"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Храните версии каждого файла (до ${ versionHistoryNumber }) не более нескольких лет (${ years })."]},"vpn_features_link":{"View VPN plans":["Посмотреть тарифы VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Доступ к заблокированному контенту и конфиденциальный просмотр веб-страниц"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
The worst privacy washing of 2023 and trends to expect in 2024 | Proton
The biggest new threat to privacy in 2023 wasn’t any surveillance program. It was the false advertising Big Tech companies use to trick people into thinking their products are private.
Like oil companies claiming fossil fuels are “green”, Google, Apple, Microsoft, and others increasingly try to convince people their surveillance-based advertising models are “private” when they’re not. This sneaky marketing practice is known as privacy washing(new window).
We expect this trend to increase in the coming years, and it’s important for everyone to understand the reality that surveillance capitalism is incompatible with privacy.
Three factors are pushing privacy washing to new extremes:
The increasing consumer demand for online privacy
Stronger privacy regulations around the world
Pressure on ad revenue because of ad blockers and other privacy-protecting technologies
These are headaches for Big Tech, and they’re not going away. Their only response so far is to offer the illusion of privacy while continuing to profit off your personal information.
Because being alert to these strategies is one of the best ways to protect yourself from new forms of data collection and manipulation, we devoted multiple articles last year to exposing privacy washing. Let’s look at some of the biggest privacy-washing stories of 2023. Then we’ll consider some new trends we might see in 2024.
Privacy washing year in review
2023 was the year of privacy washing. We worked to expose some of the most egregious examples.
Google branded a tracking tool as ‘enhanced ad privacy’
Google Chrome is the most popular browser in the world, and the company uses it to monitor what you do online. Last year, Chrome rolled out a feature(new window) that claimed to offer more privacy. Instead, the feature just gives Google exclusive rights to collect your data. By branding this as a privacy feature, the company is trying to redefine privacy as “no one can track your data — except us”.
Then Google brought the same ‘feature’ to Android
Just like the Chrome ‘ad privacy’ feature, the Android version(new window) blocks other apps from collecting your data while giving Google a surveillance monopoly. And once again, Google used dark patterns to force people to accept the change, turning the feature on by default with only a notification and a “Got it” button.
Apple’s iCloud isn’t as private as you think
Apple has a stronger reputation for privacy than Google, but that doesn’t mean Apple can’t see your personal information. Contrary to what you might think, Apple can see your photos, emails, calendar events, contacts, voice notes, messages, and many other categories of data by default. So much for “privacy, that’s iPhone(new window)”.
Facebook’s new Threads app is a privacy nightmare
Meta introduced a new Twitter-like app called Threads last summer, but anyone who signed up became subject to a surprisingly broad data collection regime(new window). Threads wasn’t even initially available in the European Union over concerns about regulatory compliance.
Google Chrome’s “fake” Incognito Mode led to a $5 billion lawsuit
In what is essentially a lawsuit contesting one of the original versions of privacy washing, plaintiffs say Google’s marketing of Chrome’s “Incognito Mode” amounts to wiretapping and a breach of contract, among other allegations. While assuring you can “browse privately”, the company in fact continued to monitor people’s browsing, the lawsuit claims(new window).
Google’s lobbyists reveal the company’s true values
In its marketing to you, Google says it values your privacy. But when talking to policymakers, Google’s lobbyists are pushing in the opposite direction, successfully arguing that more privacy would be an economic disaster. We found multiple examples of Google’s anti-privacy lobbying(new window).
IP Protection protects nobody
Taking another page from Orwell, Google marketed its new IP Protection feature as enhancing your privacy. Instead, once again, it just blocks other companies from tracking you while Google continues to spy on everything you do online. IP Protection offers zero privacy benefits, especially compared with a no-logs VPN(new window).
Privacy washing trends to watch in 2024
We’re already starting to see hints that we’ll be inundated with privacy washing again in 2024. Google and the other Big Tech players will continue introducing “privacy features”. But other companies will also try to muddy the waters to obscure their own exploitation of personal data, including automakers, internet service providers, and insurance companies.
Here are some of our predictions for this year.
New forms of data capture
The demand for data is only increasing because companies are building machine learning tools that require it. As companies move more of your communications behind encryption, they will race to develop new ways to track you, such as mining your conversations with AI chatbots or scanning your documents and photos(new window).
State-level privacy laws in the US will let Big Tech off the hook
Big Tech companies have invested tens of millions of dollars trying to push weak privacy laws through statehouses in the US. For them, this is preferable to a strong federal law comparable to the EU’s GDPR. We explained how surveillance tech companies are pushing to pre-empt democratic policymaking in our article about Google lobbying(new window), and the strategy seems to be working.
Your car will start privacy washing, too
Vehicles are trackers with wheels(new window). They have cameras, microphones, GPS, and other sensors — and there is very little privacy oversight. Many car manufacturers collect far more data than they could possibly need. For example, Kia’s privacy policy(new window) states the company collects information about your “sex life or sexual orientation”. As more people become aware of the ways their cars are spying on them, auto manufacturers will join Big Tech in the privacy washing game. Car insurance companies may also increase their use of privacy washing to hedge against privacy concerns. For example, Liberty Mutual(new window) tracks and shares your “predispositions, behavior, attitudes, intelligence, abilities, and aptitudes” with third parties.
‘Privacy control’ overload
Companies will roll out more and more privacy settings and push these options to you on all your apps and devices, asking you how you would like your data to be used. European regulators are already concerned(new window) about the way tech companies use dark patterns to bypass valid consent, and Google’s privacy settings are so confusing even employees couldn’t understand them(new window). By bombarding you with an avalanche of confusing “privacy choices”, tech companies are hoping you’ll simply agree to surveillance rather than invest time figuring it out.
People want real privacy
Privacy washing is a shameful form of false advertising that takes advantage of people. But the fact that companies are doing it is an indication that attitudes regarding privacy are changing. People are sick of sharing their private lives with corporations just to use the internet.
At Proton, we crossed a major milestone back in April when our community grew to over 100 million accounts. This is another indication that people are ready to give up the surveillance-based business model that has dominated the internet for almost 20 years.
Our revenue comes from community support, not advertising. And our apps, including Proton Mail, Proton Calendar, and Proton Drive, collect as little data as possible. Only you can see your emails, events, photos, notes, and other data. (The privacy disclosures in iOS speak for themselves.)
Stay tuned in 2024 for more articles exposing the worst privacy washing offenders. And consider switching to privacy-first tech to join our fight for a better internet.
Безопасная электронная почта и защита вашей конфиденциальности
Secure, seamless communication is the foundation of every business. As more
organizations secure their data with Proton, we’ve dramatically expanded our
ecosystem with new products and services, from our password manager to Dark Web
Monitoring for cr
On the subject of cybersecurity, one term that often comes up is brute force
attack. A brute force attack is any attack that doesn’t rely on finesse, but
instead uses raw computing power to crack security or even the underlying
encryption.
In this a
Section 702 of the Foreign Intelligence Surveillance Act has become notorious as
the legal justification allowing federal agencies like the NSA, CIA, and FBI to
perform warrantless wiretaps, which sweep up the data of hundreds of thousands
of US citi
In response to the growing number of data breaches, Proton Mail offers a feature
to paid subscribers called Dark Web Monitoring. Our system checks if your
credentials or other data have been leaked to illegal marketplaces and alerts
you if so. Often
Your email address is your online identity, and you share it whenever you create
a new account for an online service. While this offers convenience, it also
leaves your identity exposed if hackers manage to breach the services you use.
Data breaches
Our mission at Proton is to help usher in an internet that protects your privacy
by default, secures your data, and gives you the freedom of choice.
Today we’re taking another step in this direction with the launch of our open
source password manage