all-in-one privacy solution":["Proton Unlimited es solución de privacidad más completa"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin publicidad. La privacidad por bandera."],"People before profits":["Nos importan las personas, no los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas del ${ BLACK_FRIDAY } de Proton Mail"],"The world’s only community- supported email service":["El único servicio de correo electrónico con apoyo de la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Crea varias direcciones"],"Hide-my-email aliases":["Alias de hide-my-email"],"Quickly unsubscribe from newsletters":["Date de baja rápidamente de boletines"],"Use your own domain name":["Usa tu propio nombre de dominio"]},"specialoffer:logos":{"As featured in":["Hablan de nosotros"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Apuesta por un servicio de correo electrónico cifrado que protege tu privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Rebajas de Black Friday de Proton: hasta un 40 % de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Contrata Proton Mail con hasta un 40 % de descuento en las rebajas de Black Friday. Encontrarás nuestros planes de correo electrónico cifrado de extremo a extremo al mejor precio."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Correo electrónico seguro con hasta un 40 % de descuento"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* A un precio de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"30-day money-back guarantee":["Garantía de devolución de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"Billed at ${ TOTAL_SUM } for the first year":["A un precio de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorras ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias, Proton, por brindarnos protección en este mundo salvaje de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dan justo lo que prometen. Si las grandes tecnológicas te ofrecen algo gratis, se aprovechan de ti, por eso dejé de usar Gmail y me pasé a @ProtonMail"]},"specialoffer:time":{"Days":["días"],"Hours":["horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Make your inbox yours":["Personaliza tu bandeja de entrada"],"Safe from trackers":["Evita los rastreadores"],"Stay organized":["Mantenlo todo en orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["Lee testimonios de otras personas"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiere tus datos de Google con un clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega con privacidad. Incluye ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países. Conecta hasta 10 dispositivos, acceder a servicios de streaming de todo el mundo, dispón de la protección de bloqueadores de malware y anuncios, etc."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparte tu calendario con familiares, amigos y compañeros fácilmente y consulta calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 alias de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, alias ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestiona hasta 25 calendarios protegidos con cifrado de extremo a extremo y con opción, por ejemplo, de importar los de Google con un solo clic."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Hay problemas con el servicio de Proton VPN en estos momentos"],"Learn more":["Más información"]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Ten presente que, en estos momentos, el servicio de ${ issues[0] } está dando problemas de funcionamiento."],"We are experiencing issues with one or more services at the moment.":["Uno o varios servicios están dando problemas de funcionamiento en estos momentos."]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subcategoría","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No has encontrado lo que buscabas?"],"General contact":["Contacto para consultas generales"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto para cuestiones legales"],"Media contact":["Contacto para prensa y medios de comunicación"],"Partnerships contact":["Contacto para colaboraciones"],"Reading":["Lectura"]},"Support categories":{"Browse Proton product support":["Consulta la página de asistencia para productos de Proton"]},"Support category":{"There is no article in this category yet.":["No hay ningún artículo aún en esta categoría."]},"Support troubleshooting":{"--- Select ---":["--- Selecciona ---"],"App version":["Versión de la aplicación"],"Browser":["Navegador"],"Check if this helps":["Comprueba a ver si te sirve"],"Choose a category for your question":["Elige la categoría de tu consulta"],"Choose a product":["Elegir producto"],"Did this solve your issue ?":["¿Te ha resultado útil para resolver el problema?"],"Faster assistance is just a few clicks away — please make your selections":["Haz unos cuantos clics para obtener ayuda más rápidamente. Haz tu selección."],"No, contact support":["No, contactar con el equipo de asistencia"],"Proton account":["Cuenta de Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Gracias por tus comentarios"],"Troubleshooting":["Solución de problemas"],"What can we help with ?":["¿Cómo podemos ayudarte?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta de búsqueda"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, informa del problema desde la aplicación Bridge: Ayuda > Notificar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la cuenta"],"Contacts":["Contactos"],"Custom email domain":["Dominio de correo electrónico personalizado"],"Email delivery and Spam":["Envío de correos electrónico y spam"],"Encryption":["Cifrado"],"Login and password":["Inicio de sesión y contraseña"],"Merge aliases and accounts":["Fusionar seudónimos y cuentas"],"Migrate to Proton":["Migrar a Proton"],"Notifications":["Notificaciones"],"Other":["Otro"],"Plans and billing":["Planes y facturación"],"Proton for Business":["Proton for Business"],"Sign up":["Regístrate"],"Storage":["Almacenamiento"],"Users, addresses, and identities":["Usuarios, direcciones e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Selecciona un tema"]},"swiss_baseed_feature":{"Swiss based":["Con sede en Suiza"]},"Testimonial":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacado"],"Go to testimonial source":["Ir a la fuente del testimonio"],"Reviews":["Opiniones"],"Videos":["Vídeos"]},"Text":{"Find the plan that's right for you":["Encuentra el plan más adecuado para tus necesidades"],"If you need help, check out our ${ supportLink }.":["Si necesitas ayuda, consulta nuestra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Es posible que la página que buscas haya sido eliminada o que sea un\nenlace antiguo."]},"Title":{"On this page":["En esta página"],"Related articles":["Artículos relacionados"],"Share ${ thisPage }":["Compartir ${ thisPage }"],"Thank you!":["¡Gracias!"],"this page":["esta página"]},"Tooltip":{"More information":["Más información"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Crea hasta 20 calendarios personalizados y cifrados que puedes compartir con otras personas, y añade además hasta 5 calendarios de amigos, familiares, compañeros y organizaciones."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega en privado. Tendrás a tu disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, ${ TOTAL_VPN_CONNECTIONS } conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega en privado. Tendrás a tu disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, 10 conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."]},"version_history_label":{"Version history":["Historial de versiones"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Almacena hasta ${ versionHistoryNumber } versiones de cada archivo durante ${ years } años como máximo"]},"vpn_features_link":{"View VPN plans":["Ver planes de VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Accede a contenido bloqueado y navega con privacidad"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
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The worst privacy washing of 2023 and trends to expect in 2024 | Proton
The biggest new threat to privacy in 2023 wasn’t any surveillance program. It was the false advertising Big Tech companies use to trick people into thinking their products are private.
Like oil companies claiming fossil fuels are “green”, Google, Apple, Microsoft, and others increasingly try to convince people their surveillance-based advertising models are “private” when they’re not. This sneaky marketing practice is known as privacy washing(new window).
We expect this trend to increase in the coming years, and it’s important for everyone to understand the reality that surveillance capitalism is incompatible with privacy.
Three factors are pushing privacy washing to new extremes:
The increasing consumer demand for online privacy
Stronger privacy regulations around the world
Pressure on ad revenue because of ad blockers and other privacy-protecting technologies
These are headaches for Big Tech, and they’re not going away. Their only response so far is to offer the illusion of privacy while continuing to profit off your personal information.
Because being alert to these strategies is one of the best ways to protect yourself from new forms of data collection and manipulation, we devoted multiple articles last year to exposing privacy washing. Let’s look at some of the biggest privacy-washing stories of 2023. Then we’ll consider some new trends we might see in 2024.
Privacy washing year in review
2023 was the year of privacy washing. We worked to expose some of the most egregious examples.
Google branded a tracking tool as ‘enhanced ad privacy’
Google Chrome is the most popular browser in the world, and the company uses it to monitor what you do online. Last year, Chrome rolled out a feature(new window) that claimed to offer more privacy. Instead, the feature just gives Google exclusive rights to collect your data. By branding this as a privacy feature, the company is trying to redefine privacy as “no one can track your data — except us”.
Then Google brought the same ‘feature’ to Android
Just like the Chrome ‘ad privacy’ feature, the Android version(new window) blocks other apps from collecting your data while giving Google a surveillance monopoly. And once again, Google used dark patterns to force people to accept the change, turning the feature on by default with only a notification and a “Got it” button.
Apple’s iCloud isn’t as private as you think
Apple has a stronger reputation for privacy than Google, but that doesn’t mean Apple can’t see your personal information. Contrary to what you might think, Apple can see your photos, emails, calendar events, contacts, voice notes, messages, and many other categories of data by default. So much for “privacy, that’s iPhone(new window)”.
Facebook’s new Threads app is a privacy nightmare
Meta introduced a new Twitter-like app called Threads last summer, but anyone who signed up became subject to a surprisingly broad data collection regime(new window). Threads wasn’t even initially available in the European Union over concerns about regulatory compliance.
Google Chrome’s “fake” Incognito Mode led to a $5 billion lawsuit
In what is essentially a lawsuit contesting one of the original versions of privacy washing, plaintiffs say Google’s marketing of Chrome’s “Incognito Mode” amounts to wiretapping and a breach of contract, among other allegations. While assuring you can “browse privately”, the company in fact continued to monitor people’s browsing, the lawsuit claims(new window).
Google’s lobbyists reveal the company’s true values
In its marketing to you, Google says it values your privacy. But when talking to policymakers, Google’s lobbyists are pushing in the opposite direction, successfully arguing that more privacy would be an economic disaster. We found multiple examples of Google’s anti-privacy lobbying(new window).
IP Protection protects nobody
Taking another page from Orwell, Google marketed its new IP Protection feature as enhancing your privacy. Instead, once again, it just blocks other companies from tracking you while Google continues to spy on everything you do online. IP Protection offers zero privacy benefits, especially compared with a no-logs VPN(new window).
Privacy washing trends to watch in 2024
We’re already starting to see hints that we’ll be inundated with privacy washing again in 2024. Google and the other Big Tech players will continue introducing “privacy features”. But other companies will also try to muddy the waters to obscure their own exploitation of personal data, including automakers, internet service providers, and insurance companies.
Here are some of our predictions for this year.
New forms of data capture
The demand for data is only increasing because companies are building machine learning tools that require it. As companies move more of your communications behind encryption, they will race to develop new ways to track you, such as mining your conversations with AI chatbots or scanning your documents and photos(new window).
State-level privacy laws in the US will let Big Tech off the hook
Big Tech companies have invested tens of millions of dollars trying to push weak privacy laws through statehouses in the US. For them, this is preferable to a strong federal law comparable to the EU’s GDPR. We explained how surveillance tech companies are pushing to pre-empt democratic policymaking in our article about Google lobbying(new window), and the strategy seems to be working.
Your car will start privacy washing, too
Vehicles are trackers with wheels(new window). They have cameras, microphones, GPS, and other sensors — and there is very little privacy oversight. Many car manufacturers collect far more data than they could possibly need. For example, Kia’s privacy policy(new window) states the company collects information about your “sex life or sexual orientation”. As more people become aware of the ways their cars are spying on them, auto manufacturers will join Big Tech in the privacy washing game. Car insurance companies may also increase their use of privacy washing to hedge against privacy concerns. For example, Liberty Mutual(new window) tracks and shares your “predispositions, behavior, attitudes, intelligence, abilities, and aptitudes” with third parties.
‘Privacy control’ overload
Companies will roll out more and more privacy settings and push these options to you on all your apps and devices, asking you how you would like your data to be used. European regulators are already concerned(new window) about the way tech companies use dark patterns to bypass valid consent, and Google’s privacy settings are so confusing even employees couldn’t understand them(new window). By bombarding you with an avalanche of confusing “privacy choices”, tech companies are hoping you’ll simply agree to surveillance rather than invest time figuring it out.
People want real privacy
Privacy washing is a shameful form of false advertising that takes advantage of people. But the fact that companies are doing it is an indication that attitudes regarding privacy are changing. People are sick of sharing their private lives with corporations just to use the internet.
At Proton, we crossed a major milestone back in April when our community grew to over 100 million accounts. This is another indication that people are ready to give up the surveillance-based business model that has dominated the internet for almost 20 years.
Our revenue comes from community support, not advertising. And our apps, including Proton Mail, Proton Calendar, and Proton Drive, collect as little data as possible. Only you can see your emails, events, photos, notes, and other data. (The privacy disclosures in iOS speak for themselves.)
Stay tuned in 2024 for more articles exposing the worst privacy washing offenders. And consider switching to privacy-first tech to join our fight for a better internet.
Protege tus correos electrónicos y también tu privacidad
Data breaches are increasingly common. Whenever you sign up for an online
service, you provide it with personal information that’s valuable to hackers,
such as email addresses, passwords, phone numbers, and more. Unfortunately, many
online services f
Secure, seamless communication is the foundation of every business. As more
organizations secure their data with Proton, we’ve dramatically expanded our
ecosystem with new products and services, from our password manager to Dark Web
Monitoring for cr
On the subject of cybersecurity, one term that often comes up is brute force
attack. A brute force attack is any attack that doesn’t rely on finesse, but
instead uses raw computing power to crack security or even the underlying
encryption.
In this a
Section 702 of the Foreign Intelligence Surveillance Act has become notorious as
the legal justification allowing federal agencies like the NSA, CIA, and FBI to
perform warrantless wiretaps, which sweep up the data of hundreds of thousands
of US citi
In response to the growing number of data breaches, Proton Mail offers a feature
to paid subscribers called Dark Web Monitoring. Our system checks if your
credentials or other data have been leaked to illegal marketplaces and alerts
you if so. Often
Your email address is your online identity, and you share it whenever you create
a new account for an online service. While this offers convenience, it also
leaves your identity exposed if hackers manage to breach the services you use.
Data breaches