Every once in a while, we are asked the question, why should I pay for Proton Mail when I can use Gmail for free? Or why should I pay for Proton Mail when there are cheaper email services available? This is actually a good question worthy of a deeper discussion.
Google isn’t actually free
First, it’s important to point out that services such as Google aren’t free. While it’s true that you do not pay with cash every month, you pay with something far more precious: your personal data. From your location history to health records to the way you scroll through a website, your personal data makes up a complete profile that detects even your most secret wishes. This profile can then be used to influence the way you think and shop.
There is no shortage of privacy scandals to help underline the real cost of an ad-based business model. From the hack of Yahoo that exposed the personal information, including the real names, dates of birth, and telephone numbers, of 3 billion users, to Cambridge Analytica’s collection of personal data from millions of Facebook users, the consequences of having this personal data collected and then exposed have been massive. We’ve even seen how it can be used to manipulate election results(new window). The chase for profits generally comes at the expense of users, who have little or no say in how companies use their data. And while companies sell your data for several dollars per month per user(new window), the loss of control over personal information, the imposition of government and corporate surveillance, and the erosion of the democratic process are the real hidden costs.
Proton’s business model puts users first
While Proton Mail also provides free email accounts, we do not sell your personal information to advertisers or scan your inbox for clues about your interests and habits. We avoid this by financing our business through paid plans that include additional features and customer support. Paid plans are our only source of revenue. Users who subscribe to paid plans can access extra features such as more storage space, multiple email addresses, auto-responder, and more labels and filters.
And that’s it. We don’t sell ads. We don’t sell your data in any way. Because of our end-to-end encryption and zero-access encryption(new window), we can’t scan your inbox.
So how does Proton Mail make money?
We only make money if you decide to upgrade. By aligning our financial incentives with your needs, it is never difficult for us to do what’s right for our community. Because you pay us specifically to protect your personal data, we are highly incentivized not to betray your trust.
At Proton, our product is privacy itself. We don’t just refuse to sell your data to third parties, such as advertisers, we don’t have access to it because of our encryption. We don’t ask for any personal details to create an account, and we give users several privacy-conscious payment options(new window), including Bitcoin and cash.
Strong privacy protection is expensive
With your support, we invest heavily in activities that keep your data secure, improve our product, and make Proton Mail sustainable in the long term. Here are just some of the expenses associated with running our service:
We run all our own data centers and networks inside Switzerland because of the country’s strong privacy laws (outside the 14 Eyes surveillance network(new window)), highly qualified workforce, and robust physical Internet infrastructure. We purchase all our servers rather than rent them for security reasons, and we employ a 24/7 infrastructure operations team to ensure we meet our 99.95% uptime guarantee. We also run 24/7 DDoS protection.
Proton Mail employs specialists from around the world who work to make sure your emails are safe, our community is cared for, and our company is moving toward our vision of a better Internet. We employ highly qualified engineers, cryptographers, communications specialists, and customer support staff. We also make massive investments into anti-abuse, anti-spam, and anti-phishing capabilities, which help ensure user safety. Additionally, we have a fully staffed mail deliverability team that ensures that your emails are always delivered to the intended recipient and not accidentally sent to spam or lost.
Our support team is staffed seven days a week and during nights and weekends. If you have an issue, a real human will get back to you. Furthermore, we also have an in-house legal team to provide legal protection for Proton users. As detailed in our Transparency Report(new window), we rigorously screen and scrutinize all law enforcement requests. Our legal department does not accept all requests, and we routinely go to court to fight requests which we feel are unwarranted, excessively broad, or simply erroneous. Choosing to defy court orders in certain cases also requires us to set aside funds to pay for potential fines. While extensive, these expenses are necessary to provide the highest level of protection to Proton users.
Many Proton Mail users have heightened security needs. And because we have high-profile users, our service is sometimes targeted in state-sponsored cyberattacks. We must invest heavily to ensure our system architecture is capable of fending off such attacks. Some examples of this rigor include:
- Anti-phishing measures that helped prevent a Russian attack on investigative journalists
- Our iOS security model(new window), which goes well beyond that of most apps
- The use of Secure Remote Password(new window) for strong authentication
- The implementation of elliptic curve cryptography(new window) on multiple platforms
- Independent, third-party security audits(new window) of our open source libraries and software
- An address verification system(new window) which prevents man-in-the-middle attacks
These security features are largely unique to Proton. While often not visible to the user, they offer a much higher level of security than similar services.
Building a better internet
We’re not just creating an email service. We’re creating the world we want to live in. That means supporting millions of free users who cannot or choose not to pay for Proton Mail. When more people use Proton Mail, more emails are end-to-end encrypted by default, which improves privacy for everyone, including paying users.
We are strongly committed to ensuring interoperability and strengthening not just Proton, but the privacy ecosystem as a whole. So we also spend a significant amount of money maintaining widely used open source cryptographic libraries (such as OpenPGPjs(new window) and GopenPGP(new window)), funding independent news organizations in authoritarian countries (such as Charter’97(new window)), or supporting organizations we believe in(new window). This spending doesn’t directly contribute to features, but we view it as a part of our responsibility to society.
The Proton community is changing the world
We believe the business model of the Internet must change in order to defend the rights of people online. More and more people are taking back their digital freedom and embracing an Internet that respects them. We have a huge amount of appreciation for those who choose to pay for Proton. You are leading this transition to a better Internet.
It is only together with the community that we can achieve what we have set out to do, and although it is taking longer than most of us would like, we are slowly but surely getting there with your support.
The Proton Mail team
You can get a free secure email account from Proton Mail here.
We also provide a free VPN service(new window) to protect your privacy.
Proton Mail and Proton VPN are funded by community contributions. If you would like to support our development efforts, you can upgrade to a paid plan(new window). Thank you for your support.