6 free business proposal templates to win clients and close deals

Generic proposals get ignored, but tailored ones get noticed. Even if you're starting with a template, it's important to adjust the language and benefits so the client feels it was written just for them.

Clients are interested in results, so frame your offer in terms of measurable impact. For example, “increase conversions by 25%” sounds stronger than “run paid ad campaigns.”

Decision-makers are busy. Use bullet points, short sections, and clear headings so they can scan and quickly understand your value.

Show you’ve thought about what could go wrong — delays, budget constraints, integration issues — and how you’ll mitigate them. This builds trust and sets you up as a reliable partner.

Add client testimonials, metrics, or branding where they’ll have the most impact — especially right after your value proposition.

Instead of a vague “let us know what you think” ending, leave them with a specific next step, such as “click here to schedule a call this week” or “sign and return by Friday to lock in your spot.”